Email marketing is a powerful way to reach out to your customers and grow your business.
If you want to become an email marketer and start an email campaign, we recommend you use free email marketing services. There are many options that won’t cost you a thing and offer great results.
Since different tools come with different features, it’s always a smart idea to do your research before picking one. Let’s check out the best free email marketing services on the market.
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SendinBlue allows you to manage unlimited contacts and provides you with a user-friendly email editor, SMS marketing, and A/B testing for free.
Furthermore, this free emailer lets you send up to 300 emails per day or around 9,000 emails per month. This number may look small for big companies, but it is more than enough for smaller businesses.
What’s great, the free email marketing service gives you access to important tools and services, such as marketing automation, page tracking, email support, and transactional emails.
If you need more features and a bigger quota, SendinBlue has four paid plans which start at $25 per month. They include heat map tracking, advanced email statistics, and unlimited daily sending.
Lots of free email marketing tools will offer a paid plan with extra features you can use each month.
SendinBlue’s free plan is suitable for small to medium businesses that manage a lot of contacts.
However, if you stick to free email campaigns, you have to send your emails periodically, which might slow down your marketing effort.
The free email marketing service plan from MailerLite is quite generous since you can send up to 12,000 emails every month.
This free email marketing tool also has the option to create custom landing pages, divide the recipients into groups, and conduct surveys.
Besides that, there are email templates, a text editor, and an unsubscribe page builder. All in all, MailerLite email service is a great bang for your buck.
Unfortunately, you are only allowed to choose the free package when you have less than 1,000 subscribers. If you exceed that number, you have to start using their paid plans.
MailerLite email service offers many pricing plans that go as low as $10 per month. You can deliver emails by time zones, analyze your click maps, and automatically resend emails.
You might be disappointed to see such a small subscriber cap on MailerLite’s free plan.
However, the free email marketing tool can be a great choice if you are running lots of email campaigns while growing your list, and still have fewer than 1,000 subscribers.
What’s amazing about Sender email marketing software is that you can enjoy all the features with both the free and the premium plans.
The only difference is, with the free plan you are limited to 2,500 subscribers and 15,000 emails per month.
It offers free tools such as a drag-and-drop email builder, advanced analytical tools, and web push notifications.
Sender is a good, free email marketing tool for online stores or LMS website owners.
This is because their automation process includes features such as abandoned cart emails, drip campaigns, and membership renewal reminders.
Sender allows you to use all the features for free.
However, a drawback is that they don’t provide you with the SMS marketing and A/B testing which other free email marketing tools do offer.
If you frequently use Facebook Messenger for your business, then SendPulse’s free plan will be a great choice for you.
Besides automating emails, you can also set up a free Facebook chatbot for better customer engagement. This lets you bring social media into your email list campaigns.
Not only that, but it also comes with free web push notifications, transactional emails, and SMS features. With only a 500 subscribers limit, you luckily can send unlimited emails.
A bigger contact limit and more advanced features, like marketing automation and brand removals, are available for purchase from $6.10 per month.
The bright side is that SendPulse develops email marketing software for Android and iOS.
This means you are able to manage and overview your email marketing campaigns from your smartphone.
SendPulse email marketing software is great for multichannel marketing campaigns.
The free plan consists of powerful and unique tools that help you get the most out of your email list.
MailChimp is one of the biggest free email marketing tools, and has over 11 million active users.
It offers email services as well as social media and brand management.
With Mailchimp’s free plan, you get seven marketing channels, several basic email templates, marketing CRM, bespoke campaigns, and one-click automation.
There are also behavioral targeting and contact list segmentation to help you understand the contacts on your list.
However, you can only send 10,000 emails per month to a list of 2,000 subscribers with the free tool.
Being a household name in the industry doesn’t stop Mailchimp from giving affordable premium plans.
Starting at $9.99 per month, it allows you to have 50,000 recipients on your list and send 500,000 emails.
If you are looking for the most popular free email marketing service with a proven track record, then look no further than Mailchimp.
The tools help your email campaign as well as your overall marketing plan.
Benchmark’s free plan lets you manage an unlimited contacts list, however, it has a 250 email limit per month.
However, Benchmark packs all the important email marketing tools including a complete performance report, a drag-and-drop email builder, responsive templates, and contact list management.
If you are interested in using Benchmark, we suggest that you upgrade to the paid plan once the email limit feels too restrictive.
The price starts from $11.89 per month, which is quite affordable considering you can send unlimited emails.
Apart from providing you with a bigger quota, it will also satisfy you with 29 performance features, such as full email automation, A/B testing, and Facebook integration.
Benchmark’s free plan will be fine for small businesses with a big list that are just beginning simple email campaigns.
If you think the free plan is too limiting, you can always opt for the premium plans. They include unlimited email sends per month at a fairly cheap price.
A big sending allowance is what makes OmniSend’s free plan interesting for email marketers.
You can deliver up to 2,000 emails per day as long as it doesn’t exceed the monthly limit of 15,000 emails. As for subscribers, the allotted quota is 2,000.
However, Omnisend is not as feature-rich as its competitors. You are only provided with a handful of signup form methods, a content editor, free templates, and email reports.
If you want to get tools like A/B testing, SMS campaign, and multiplatform integration, you have to pick one of the premium plans.
Fortunately, all the paid packages also have a great email automation feature that is useful, especially for online store owners.
Choose OmniSend’s free plan to enjoy a generous email and subscriber limit for your small business.
However, if you already have a huge number of customers, you can’t go wrong with its premium plans.
Additional email marketing tips
Now that you have seen the best free email marketing services, let’s focus our attention on some tips on how to improve your campaign.
Create a compelling landing page
To create a successful email marketing campaign, you will need a great landing page. It is the perfect place to include convincing copy, attractive web design, and call-to-action buttons.
Thanks to its user-friendly website builder, you can add and edit elements to attract subscribers.
What’s great, you can use Zyro for free. Along with a free email marketing service from our list, your entire marketing campaign will still cost you nothing.
That being said, there are also paid plans. For a small fee each month, you can get bigger storage and connect your own custom domain.
Pay attention to the subject line
A subject line is the first element of your email that subscribers see when they open their inbox. It plays an important role in your campaign as the email open rate depends on it.
To create an engaging subject line, there are few things you should keep in mind:
- You have to make it personal. The most common practice is to address your subscribers by their names. You can also use relevant data, like recent purchases, favorite items, or search history. When combined, this information can quickly generate attention, making people more likely to open the message.
- Your subject line should clearly explain what your email is about. Be straightforward and don’t mislead your audience with a false promise. They might unsubscribe if you fail to deliver what they expect.
- You need to make your subject line stand out. There are several ways to do this, like inserting emojis, statistics, or deadline date. This way, your email will look tempting and encourage people to open it more quickly.
- We highly recommend you to perform A/B testing on your subject line. This test compares two variations of the same product to see which one is better. You would want to create two subject lines and find out which one gives you a better open rate. This enables you to boost your email campaign by understanding what your subscribers prefer in the first place.
What’s cool, some of the email marketing services listed above offer these features for free, so be sure to use them.
Use a custom email address
A custom email address is an email that is associated with your domain, such as [email protected].
It makes your business look more professional compared to generic addresses such as @gmail.com or @yahoo.com.
With a custom address, you can improve your brand image. You can easily gain subscribers’ trust, and your emails won’t easily be considered spam.
If you are looking to buy both a domain name and a custom email address, Zyro can be a perfect choice for you.
Simply use our domain name search tool and check if your desired domain is available.
Don’t worry if someone else already owns it. Zyro will show you a list of other available domain names that you can buy. Most importantly, domains start as low as $0.99 per month.
After you register your domain, you can start setting up your business email. Creating a professional brand has never been this easy.
Track your email marketing campaign
It is important to measure your email marketing campaign. With proper oversight, you will know what works and what needs improvement.
To keep track of your campaign, pay attention to numbers such as:
- Open rate — shows the percentage of people that open your email. You can use it to review the relevance of your email and the quality of your subject line.
- Click-through rate — shows how many times your subscribers click the provided link. It can give useful information about your call-to-action methods.
- Delivery rate — shows how many emails are successfully delivered to your subscribers’ inboxes. If the number is low, your email might be recognized as spam.
- Unsubscribe rate — shows the number of unsubscribers during a certain period of time. It helps you adjust the overall email marketing strategy. The normal rate is between 0.2% and 0.5%.
- Conversion rate — shows how many people buy your products or services after they receive your emails. The data is useful to measure the success rate of your email marketing campaign and conversion pages.
Why is email marketing important?
Email marketing is a process of sending emails to promote your product or service to your subscribers.
Nowadays, it is regarded as one of the most effective digital marketing strategies for every business.
You can boost your website traffic, communicate with your customers personally, and increase your revenue.
A recent study showed that email marketing gives $42 return on average for every dollar you spend.
To help you manage your subscribers and emails, we recommend you use email marketing software. Some great options are available for free.
While they are not premium, you are still able to send a huge number of emails every month. This is very useful, especially for small to medium businesses.
Free email marketing services wrap up
Email marketing software gives you an important set of tools to boost your email marketing campaigns. It can help manage your subscribers, send multiple emails at once, and improve your workflow.
Most of these services offer a free plan that can be very beneficial for small businesses.
In this article, we showed you seven of the best free email marketing services on the market. To summarize, let’s review them:
- SendinBlue — a generous free plan that includes unlimited email contacts and a 9,000-email limit per month
- MailerLite — allows you to send 12,000 emails every month to 1,000 subscribers
- Sender — lets you use all the premium features for free but limits the number of your emails and recipients
- SendPulse — send unlimited emails per month but to only 500 subscribers
- MailChimp — a popular all-in-one marketing platform that offers multiple marketing channels and a sizable email limit
- Benchmark — the free package gets you unlimited email contacts but doesn’t allow you to send more than 250 emails per month
- OmniSend — includes 15,000 emails and 2,000 subscribers along with a sufficient number of marketing tools
Now that you have seen all the top free email marketing services, it’s time to pick the most suitable one for you. Ready to start your email marketing campaign started today?