Search Engine Optimization (SEO) lets you influence the level of visibility your website or web page has in organic search results of a search engine.
SEO is critical for businesses since it presents better traffic sourcing opportunities than pay-per-click advertisement (PPC).
Considering its importance, SEO topics have become sought-after skills. It is worth noting that SEO itself is dynamic, meaning that its practices are constantly changing, based on changes to Google Search algorithms.
To keep up with the latest SEO insights and practices, you may need to find reliable sources of information. With this in mind, we have compiled this list of the top SEO blogs to follow.
While Ahrefs is popular for its SEO tools, the platform also has an informative blog that centers around online marketing and SEO-related topics.
This blog features categories such as Link Building, SEO Industry, SEO Studies and Research, and Technical SEO.
Ahrefs blog also supports multiple languages. You can change the language by scrolling to the bottom, then hover to Pick a Language tab.
Currently, there are six available languages, including Dutch, Italian, and Spanish.
It’s a sensible idea to learn about SEO from a blog powered by an industry-leading company.
2. Neil Patel
Neil Patel is one of the most prominent figures in the industry right now. He’s a digital marketing entrepreneur especially known for work with SEO.
He is the founder of Crazy Egg and was named one of the best marketing experts by Forbes in 2014.
Regardless of his fame as a digital marketer, Neil Patel has been providing SEO-related insights for years. You can read all of his lessons for free through his blog.
Most SEO-related topics in Neil Patel’s blog are created to be interactive, and is uploaded to YouTube.
All of the content is presented by Neil Patel himself. If you wish to learn about SEO directly from the expert himself, being amongst one of the best SEO blogs to follow.
At Yoast, you’ll find tips on SEO topics from implementation, to optimization for a multitude of different platforms.
Yoast SEO blog posts are arranged without pre-determined categories. If you wish to find a specific topic, you can click an assigned tag located under the post.
The blog is updated almost every day, so it’s worth coming back to the blog every now and then to refresh your knowledge.
Topics include SEO copywriting, keyword research training, and technical SEO training.
4. Zyro Blog
We know that having great tools isn’t enough for success – you have to know how to get the most out of them.
That’s why the Zyro blog features in-depth topics made simple – from SEO to content marketing.
While the blog primarily focuses on empowering beginner webmasters, you will find articles and guides covering advanced SEO practices and how to implement them effectively.
Whatever you need – tutorials, or guides on web-building-related topics – this is the up-to-date, concise, and easily understandable source for learning.
Discover practical web development methods and expand your SEO knowledge.
Backlinko Blog is a great learning source for beginners and experts alike.
This simple blog is run by Brian Dean, an SEO expert who has received international recognition, including from Forbes, HuffPost, and the Entrepreneur.
The blog itself seems to be an all-in-one source – it is easy to read, informative, and contains a wide selection of up-to-date content. It can help you keep up with the latest trends on SEO practices.
In addition to SEO-related topics, Backlinko Blog contains posts on content marketing topics.
Some of its best content is locked, and can only be accessed once you become a subscriber.
If you are looking for an SEO-focused blog that talks about nothing but search engine-related topics, you are going to love Search Engine Land.
While Search Engine Land primarily focuses on search engines, you can also find the latest news about social media marketing and retail trends.
This blog is the official information channel for the Google search engine.
Reading this blog is a must if you want to keep up with the latest algorithm changes and updates from Google itself.
While there is not much information about SEO practices, Google Webmaster Central Blog does provide lots of useful tips regarding webmaster guidelines.
It’s a free Google service for evaluating and maintaining your site’s performance on the search engine.
Google Webmaster Central Blog also provides visual media in the form of YouTube videos to help you digest the content more easily.
Since all of the content is written and created by Google engineers and webmasters themselves, we can safely say that all the information is relevant to the current SEO trends.
Search Engine Journal is a blog that aims to educate and empower SEO practitioners from all over the globe by explaining the latest practices and news to the community.
Operating since 2003, the blog has been featured on multiple prestigious media channels, including CNN, Forbes, PCWorld, and Adweek.
The Search Engine Journal blog is able to cover multiple SEO topics while associating them with the latest issues in content marketing.
Aside from its articles, Search Engine Journal also provides carefully crafted SEO guides. Just subscribe to the blog, and you can download all of the eBooks for free.
Even though the Content Marketing Institute mainly talks about content marketing, it also a good SEO blog to follow – providing related articles written by experts.
In fact, many articles we found on the blog cover the basics of SEO practices, making it suitable for beginners who just started learning about SEO.
The blog has a great social media integration on-page. You can easily connect to their social media profiles, like Facebook, Twitter, and YouTube, just by clicking the option under Connect With Us.
The Content Marketing Institute also provides free webinars, training material, and podcasts.
Although most of the topics are about content marketing, you can expect to stumble on one or two SEO-related articles along the way.
10. Semrush Blog
Known as one of the best SEO tools for analyzing content, Semrush also features a blog that allows you to learn about SEO in-depth.
It’s a good source to keep yourself up to date with the latest industry trends.
Interestingly, the blog allows you to submit your own articles.
Though it is not explicitly stated that you will receive a commission, your piece will get a decent level of exposure, as the blog is read by millions of digital marketing enthusiasts around the globe.
Presenting a wide selection of content within SEO, PPC, and Analytics topics, Search Engine Watch is a reliable source of information for both beginner and experienced digital marketers.
This blog sorts its SEO topics into more specific categories, like Google Algorithm Updates, or Social Media SEO, so you can get more options for finding the most relatable articles you want to read.
It also provides SEO Analytics section to help you learn the best methods to analyze the current market and stand out among the competitors.
The best SEO blogs to add on your reading list
While all the blogs mentioned above are great learning sources, we recommend you always seek out the latest news and trends.
Here are the top blogs we strongly recommend for you to follow:
- Zyro Blog. A great blog for beginners that mainly talks about content marketing and SEO-related topics.
- Ahrefs. With unquestionable expertise in SEO analytics, Ahrefs blog is a reliable source to find practical SEO tips and tricks.
- Yoast. Known as one of the best SEO tools, Yoast also provides one of the best SEO blogs to follow that consists of SEO topics in all fields.
- Semrush Blog. A multi-language blog that allows you not to only learn about SEO, but keeping yourself up to date with the latest trend of the industry as well.
Have other recommendations on what SEO blogs to follow? Let us know in the comment section.