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Get Noticed: 11 Black Friday Marketing Ideas for Your Small Business

Have you started preparing for Black Friday yet?

Every year, Black Friday sales break records for making money online, and the opportunities for online sellers are huge. 

Make sure your business isn’t missing out on potential sales revenue: maximize your Black Friday marketing efforts with these 11 ideas that can be tailored to suit any small business.   

1. Create hype around your big savings 

Black Friday is the day when consumers expect to save big – so make sure your customers know just how big your savings are this year.

Better yet, do it in the channels your target audience likes to spend most of their time for maximum impact. 

Try this:

  • Blog about it. Create a blog post offering a sneak peek at the season’s discounts, and link to the article from your newsletters and social media accounts. 
  • Update your PPC campaigns. Paid ads can be powerful at driving traffic to your website. Make sure you start preparing in advance, update your website and check that you’re targeting the right keywords for the best results. 
  • Revamp your landing page. Redesign your shop front or create a special Black Friday landing page. With a website builder like Zyro, it’ll be fast and easy. 

2. Add a free gift to every order

Got a bunch of branded canvas bags lying around? 

Or maybe you’ve got excess stock for a product that’s a best seller? 

Tip 💁 – Create urgency by offering a free gift with every new order. And make it even better by only offering the gift as long as stocks last. 

Well-suited approach for:

  • Social media banner ads 
  • Black Friday email marketing campaign 
  • Dedicated event landing page  

3. Do an email countdown campaign

Pretty Little Thing email countdown

We live in an attention economy: you’ve probably heard all about the goldfish theory by now. 

Make sure your Black Friday sale will be remembered with an email countdown. 

Pay attention to punchy and catchy subject lines, because if you lose your audience’s attention, you’ve lost them for good. 

Find the balance between sending enough emails to create buzz and remind your customers about the upcoming sale without becoming a spammer. 

4. Extend your sale to Cyber Monday

There’s nothing worse than feeling like you’ve missed out on something, is there? 

Use FOMO (the fear of missing out) to your advantage in your Black Friday marketing. 

Editor’s note 📝 – Announcing that you’re extending your Black Friday sale all the way until Cyber Monday is a great excuse to send out a newsletter and a social media announcement. 

Small businesses should take advantage of Cyber Monday and use it as another handy marketing tactic for creating urgency. 

5. Create special event hashtags

Make waves and pair your special Black Friday landing page with an event hashtag on social media. 

While hashtags are especially well-suited to compliment an existing social media strategy, you should consider using them even if your Instagram follower count isn’t in the millions. 

The thing is, hashtags help to distinguish your Black Friday campaigns from the endless sea of other Black Friday deals. 

They also encourage user engagement, meaning that you can easily follow what your audience thinks about your BF campaign. 

6. Organize a competition on social media

Who doesn’t love the chance to win something? 

Small business marketing and social media go hand-in-hand. It’s time for you to start engaging with your audience through competitions. 

ASOS's Instagram competition

Try this:

  • Align with your values. If your brand works hard to be carbon neutral, theme your competition around your values. Challenge your audience to come up with innovative ways to recycle and upcycle the packaging of your products, for example. Offer a gift voucher for the most innovative entry and showcase them on your social media page, too.
  • Ask them ‘why’. Looking for inspiring customer success stories? Encourage your audience to share their reasons for doing business with you, and reward the best one with a prize. And before you know it, you’ll have a library of customer testimonials at your hands. 

7. Use gamification for event discount codes 

If you don’t have time to organize a competition, try to use gamification. 

Bose scratch card Black Friday email

Introduce a lucky wheel or a virtual scratch card app to your website, and offer perks like free shipping, $5 off, or 10% discounts to those who play the game. 

With heat mapping tools and some A/B-testing, you can get a good idea of which games are working, and use them in other festive campaigns later on. 

8. Launch special Black Friday products 

Keep an eye on eCommerce product trends and add special, limited-edition products to your store and offer them only for a limited time.

This is particularly useful if you’re selling many different varieties of the same product: think t-shirts, mugs, tote bags, and so on. 

If you have a Zyro store, you can easily set up product variations in a few clicks. 

Build a website with Zyro banner

With special BF products, you’ll create urgency and that much-wanted hype around your store.  

9. Cut your prices last-minute to create buzz

Make your customers feel special by giving them even more reason to shop. 

Tip 💁 – Introduce a mini flash sale on the last day of your sale: calculate how low you can cut the prices while still making a profit. 

Most eCommerce platforms will allow you to schedule a sale for a particular time period in advance.

Consider reminding your audience about your slashed prices through a newsletter and social media posts, or change your landing page layout around to really highlight the savings. 

10. Offer VIP deals 

Shower your loyal customers with love with some VIP-only Black Friday deals. 

If you have a big email list, give your subscribers early access to your sale through a special link.

Or if you run a loyalty club, pamper the VIPs with special offers and perks: think free shipping, extra bonus points, or additional discounts on normal-priced items. 

Succeed this Black Friday

There’s no reason why a small or a medium-sized business couldn’t run effective and fun Black Friday marketing campaigns. 

Keep an eye out for what others are doing, take note of the campaigns that you like and see how you can tailor them to suit your business and budget.

And then you’ll be ready to do it all over again to make money at Christmas.

Written by

Author avatar


Matleena is a seasoned eCommerce writer, with a particular interest in emerging digital marketing trends, dropshipping, and growth hacking. She’s addicted to coming up with new eCommerce business ideas and making them a reality; she deserves her nickname of ‘print on demand business mogul.' In her free time, she enjoys cups of good coffee, tends to her balcony garden, and studies Japanese.

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