Big news: Zyro has just launched its blogging tool.
You can now use Zyro to create not only a beautiful website but also a fully-fledged blog with all the features you need to connect with the world.
What does the new tool offer and what does it mean for your brand?
In a nutshell, you can share updates, improve SEO, drive traffic to your site, and become an authority when you launch a blog.
Here’s everything you need to know.
Zyro’s blogging features
Time to get hyped about these highlights from Zyro’s new blogging tool:
- Create a new page to host your blog or add a blog to an existing page
- Add a new post or edit existing blogs in the right sidebar
- Share text, image, or video content
- Set a feature image
- Group posts into categories
- Choose any layout and background you want
- Write SEO titles and meta descriptions for each post
- Set custom URLs
Since your blog will be integrated into your Zyro website, it’s as fast and easy to edit as all other pages.
Why you need a blog
Ok, so now you can blog with Zyro, but the question remains, why?
There are a bunch of compelling reasons why launching a blog is a good idea for your brand.
1. Connect with your audience
How can your audience get a proper understanding of your brand?
They may have seen your marketing materials, but if they want to know more, a blog is an ideal place to direct them.
Blogs feel personal, and the long-form nature of the content makes them capable of sharing much more detail about your brand, products, or service.
2. Improve your SEO
Search engines love blogs.
Keeping a regularly updated blog means fresh content on your website all the time. This gives Google more to read, helping it understand what your website is about, and helps you rank higher.
It’s really easy to incorporate blogging into your overall search engine optimization and marketing strategy.
Do some keyword research, find out what search terms your target audience is looking for, and answer those queries in your blog.
Simple and effective.
3. Establish your brand’s persona
Speaking at length in your brand’s voice gives you the opportunity to really create a personality for your business.
Establishing a strong brand persona is essential for small businesses to compete with larger brands. Consumers are more likely to buy from brands they identify with and trust.
What’s more, through your blog, you can become an authority in your field. Show the world you know what you’re talking about.
4. Share news and updates
What did we do when we needed to share news about our new blogging feature? We wrote a blog post about it, of course.
Why? Because a company blog is one of the most effective ways to share news about your brand and create hype around your updates.
If you’ve got news to share or have a super cool new feature you want to tell the world about, the first place you should turn is your blog.
Start blogging today
You can build a Zyro website in minutes, thanks to professional, designer-made templates, and our quick and easy editor.
You can start creating your website and blog for free, then choose a price plan when you’re ready to launch.
Starting at $1.99 per month, it’s one of the most affordable ways to start a blog on the internet.