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Why Trust Matters: 7 Ways to Build a Trustworthy Brand

Trust testimonial online

Most consumers make the decision to buy based on emotion rather than logic. 

If your buyers don’t trust you, you stand no chance against your competition. That’s why you want them to associate your business with trustworthiness. 

But how do you get potential customers to believe what you say? 

Begin to build trust in your brand with these 7 simple tips, and before you know it, you’ll be the talk of the town.

Colorful pineapples against a white background

1. Foster a clear brand personality

You want customers to easily remember your brand. 

Creating a brand personality is more than drawing the perfect logo. 

You should take the time to find your brand’s voice. Are you a youthful brand, or do you speak with an air of importance and elegance?

Think about what appeals to your audience about your brand. Is it the ease that your product offers to customers that’s your main selling point? 

Once you understand what your brand’s personality is, pay attention to the design of your brand, too. If your mission is to save the world’s oceans, a red color scheme is not the best way to convey your message. 

2. Take security seriously

Cybersecurity is no joke. 

You wouldn’t shop at an online store that has no SSL-certification, would you? 

That little green padlock in the address bar shows that you take your customers’ security seriously and that you’re worth their trust. 

You need to show potential buyers that you won’t let their sensitive information like emails and credit card details leak out to dodgy third parties. 

One bad experience could become a bad review that repels future customers. 

All-inclusive platforms like Zyro make it easy to secure your website without additional work. In fact, if your website provider isn’t giving you an SSL-certificate, it’s a serious red flag. 

Doormat spelling out trust

3. Be transparent

Nothing makes your business seem more suspicious than not being open about your terms and conditions, and privacy policies.

If visitors can’t easily find out how long it will actually take for their order to reach them, chances are they won’t make a purchase in the first place.

Even worse, if you’re not providing contact information for your business, or don’t take the time to explain the refunds and returns policies, you’re basically telling customers to shop elsewhere. 

Show your customers you’re an open book: 

  • Check that the contact and FAQ pages of your website offer useful information
  • Don’t forget to include your website’s core pages in the footer 
  • Add clear instructions on pages that may be confusing 

4. Answer your customers’ questions

Being available to your customers and responding quickly to all queries strengthens your brand. 

Why? Because not getting a reply to a simple question will make potential customers look for alternatives. 

Similarly, wouldn’t you feel disappointed after receiving a faulty product and not hearing back from the seller when asking for a refund? 

As the seller, you need to be proactive when it comes to your customers. Showing them that you are a real human will help to establish trust and build relationships with your buyers. 

Pro tip: even if you’re using a chatbot during out of office hours, give it a name. Nobody wants to talk to a bot with no personality. 

Two people on a street with motivational writing on the ground

5. Build a community 

Get up close and personal with your customers and include them in your brand. 

Memberships, loyalty clubs, and special events create a feeling of shared interests between you and your clients. Humans are social creatures, not lone wolves. 

Treat social media competitions and product launches with as much love and care as you can. 

Meeting your customers in the same space, but on a more equal footing will make your brand approachable.

It’s also a great opportunity to gather testimonials and user experiences of your product or service.

6. Have a reliable product

Another component of a trustworthy brand is a reliable product that stands the test of time and offers extensive quality assurance. 

When your product delivers what it promises, people will make repeat purchases. Just make sure that you’re working with reliable suppliers. 

Sometimes, tweaks in manufacturing processes can result in negative changes in your product. 

Being able to deliver the same user experience over and over shows that you’re committed to your customers. This is why reliability is such a great tool to build trust with your customers. 

After all, everyone knows that a BigMac will taste the same regardless of what country you’re in. 

Neon lights spelling out a motivational quote

7. Use real reviews 

Your potential customers aren’t stupid. 

Everyone wants to be praised, but fake reviews are one of the worst investments you could make for your business. 

Not only will fake reviews potentially oversell your product, but they also harm your brand’s reputation in the long run. 

Wouldn’t you find it suspicious if a product has only paid fake reviews by John Smith that all sound the same?

Offering incentives like discounts or free shipping on the next order are great ways to generate genuine product reviews. You’ll come across as more trustworthy, too. 

Building trust takes time 

Your brand won’t magically become trustworthy overnight. 

But with the right approach, you can steadily improve the way your brand and eCommerce store are being perceived by your visitors. 

Avoid a questionable reputation online by putting your customers in the center of your decisions. Since your product should address your customers’ pain points, your website should reflect that. 

Build a secure, trustworthy, and stylish website in minutes with Zyro and put your brand’s best foot forward. 

Build an online store with Zyro demonstrated on a tablet

Written by

Author avatar

Matleena

Matleena is a seasoned eCommerce writer, with a particular interest in emerging digital marketing trends, dropshipping, and growth hacking. She’s addicted to coming up with new eCommerce business ideas and making them a reality; she deserves her nickname of ‘print on demand business mogul.' In her free time, she enjoys cups of good coffee, tends to her balcony garden, and studies Japanese.

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