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45 Cool Logo Ideas For Inspiration in 2021

It’s true, you shouldn’t judge a book by its cover – but you can judge a brand by its logo design. 

Logos help customers to remember brands and decide whether to connect with them, whether we realize it or not.

A logo isn’t just a part of a company’s professional branding, but its design can say so much about the company’s values and mission as a whole. 

This is why, if you’re an entrepreneur just starting out on your branding journey, you need to nail your design. 

But we’re not just going to send you on your way. You came to see cool logo examples, logo pioneers, and maybe even to learn more about logo meanings – we can help with all that.

Design inspiration starts here: we’ll help you create a logo that’ll have you winning a design contest in no time.

But first, a shortcut – Zyro’s AI Logo Maker

Working with graphic designers is great, but it can use up both time and money.

That’s something not all respective owners of small businesses sadly have much to start off with. 

If you can’t afford to work with freelancers or graphic designers, a logo isn’t out of your reach. Ever heard of using a free logo maker?

Well, even if you have, we’re going to introduce you to Zyro’s very own online AI Logo Maker.

Zyro AI logo maker

Make your own logo in minutes for free with Zyro’s AI Logo Maker – here’s how:

1. Think up some logo ideas first. Not there yet? Look at our list of examples for inspiration and style, then come back.

2. Open up the AI Logo Maker, and click on ‘create a logo’ to start creating your new logo. 

3. You can let the AI do the work for you with preset logo templates, or open the logo maker and design a modern and professional logo from scratch.

Zyro AI logo maker start screen

4. Type in your company’s name and slogan if you have one. Flip the layout, switch the icon, and then click on the logo to add finishing touches.

5. You can change the font, toggle the typography, customize colors, and rotate and skew all the elements. 

6. Once you’re happy, click ‘download’. And there you have it – the free design you need to get your brand started. You won’t get a complicated vector file during download: instead, the logo maker exports ready-to-use image files for you, instead.

Zyro AI logo maker editor

45 logo design ideas

So, now that you know there’s a free online logo maker waiting for your creative and cool logo ideas, it’s time to get inspired.

Logo design inspiration can come from anywhere. There are thousands of great examples of logo designs already out there in the world. 

The Nike swoosh is the perfect example of a creative design, and the McDonald’s golden arches are deemed a modern icon recognized around the world.

But how about the best logo designs for startups and small businesses? 

Whether you run a non-profit or a real estate business, you can still design cool logos. We’re stocked with plenty of logo design inspiration for entrepreneurs of all kinds.

Food company logo designs

A logo doesn’t need to be literal to sell a product. Think about Starbucks and their long-haired siren – she probably doesn’t even drink coffee.

That said, your food business could have a great logo that incorporates the product you’re selling.

Here’s some inspiration, with examples from an ice cream store, a croissant shop with a playful design, and a pizza joint with a simple graphic logo.

Food company logos

Food delivery custom logo ideas

Let’s stay in the food industry but switch focus to logos that deliver. Here are some cool logo ideas for a food delivery business.

You could go anywhere with your design plans. Make your service look efficient like Doordash, whose logo features a wing-shaped icon.

Go off-piste with your own logo like Deliveroo, using color to convey your brand. Or flex your design skills like Postmates and come up with some dreamy logo designs.

Food delivery company logos

Money management custom logo ideas

The dusty old banking industry is being disrupted by sleek, user-friendly apps. If you want to join them with your business, check these examples out.

Clean designs make the best specimen in money management. Use a pop of color and a new take on your company name’s first letter.

You want people to trust you enough to open an account, so keep your business name unobstructed and your own logo design will shine.

Money management company logos

Dating app logo designs

We’re sure you’ve seen at least one of these logos before. This is one of those industries where startup ideas can grow exponentially.

So how does your dating app logo idea stand out? Well, think about the end-user. They might be fun and flirty – this is where Tinder’s design wins big.

We love Happn’s use of arrows arranged as a lightning strike and the negative space, and the friendly yellow used in Bumble’s design to show that you can use it to find buddies, too.

Dating app logos

Collaborative platform logo designs

If you’re trying to connect colleagues, not lovers, look no further. Here’s some logo design inspiration for cool collaboration platforms.

These logo samples are all about vibrant colors. Create abstract designs that loosely reference your business, and run with them.

With versatile logo ideas, you’ll use them so much on your website, business cards, email signature, or blog that they eventually won’t even need an accompanying name.

Collaborative platform logos

Workspace logo designs

A cool logo can easily make your business a winner in the professional real estate industry. 

Whatever your brand identity, now’s the time to express it in your unique logo design.

Look at Knotel’s smart, simple keyhole logo. Check out Hubble, using a chair and a desk arranged into an ‘H’. Or Industrious with their worker bee design.

Consider the type of customer you want to attract and reflect it in the colors, fonts, and shapes of your logo ideas.

Workspace logo designs

Fitness logo designs

From smart and simple logo ideas to bold and in-your-face ones. If you’re into fitness training, these logos are for you.

While some custom logo designs are all about lettering, other creative logos convey their brand in a playful way.

Find which logo design elements could provide your business with inspiration and ideas. And take the color palette into account – don’t forget, colors have meaning, too.

Fitness company logos

Beauty company logo designs

If you’re brimming with ideas for this industry, great news. Beauty products often gain iconic status, and with that, thousands in revenue. 

A great business logo can make your beauty brand known around the world. Look at like-minded small businesses for custom logo inspiration.

Storyboard some ideas: is your brand sweet and pink, or clean and scientific? In an industry based on looks, logo designs matter – make sure you nail it.

Beauty company logos

Social media logo designs 

This is one of those industries where it’s hard not to stand out. We all have a favorite social media account, and we can scroll for hours at a time.

Coming up with unique logo ideas for your social media business can be fun. Design something vibrant, with an instantly recognizable shape.

You can always adapt your initial ideas. Famous logos often evolve – take a look at the Instagram or Pinterest logo design changes, for example.

Social media logos

Fashion company logo designs

Inspiration for fashion industry logos comes in many shapes and sizes. For instance, designer houses like Gucci and Louis Vuitton rely on pairs of letters to convey their brands.

The logos of lower-priced fashion retailers often feature full words, but that can still give you inspiration and ideas.

Take logo design tips from fashion brands with cute fonts, iconic colors, and clever symbols in their logos.

Fashion company logos

Best logo designs for communication businesses

You’re sure to find one or two articles and blog entries about Slack changing its logo design. 

Needless to say, people had become very attached to the old one.

But a great logo can change slightly and still be recognizable. If you’re looking for ideas for a logo, communications apps are a great place to start.

Sleek, colorful, and kind of cute – that’s the running theme with these logos. Take a look at the designs for logos below, if you’re ready to compete in this industry.

Communication company logos

Modern drinks company logo designs

If you want logo ideas that will work anywhere, from a business card to a bottle, here’s some inspiration.

The best drinks logos look great in different places, most notably the product itself. You need to be sure that your logo is transferable – photography logos won’t cut it.

For ideas, check out Brewdog, whose crest-like logo suits both beer cans and marketing materials. Or Nespresso, whose identifiable ‘N’ logo works alone on its capsules.

Drinks company logos

Cool transport logo designs

The logo designers for Moovit and Waze must have had similar ideas: the brand must look friendly, but obviously transport-focused.

You can find corresponding logo examples in many industries – sometimes the best logo ideas can be adapted and repeated.

Inspiration starts here: our logo design examples are both creative and relevant to the transportation field. Get going with a bright palette, curved shapes, and rounded fonts, and customize away.

Transport company logos

Plant company logo design inspiration

If you’re in this industry, lucky you. Plants are in high demand, so get your logo design ideas ready.

Have fun creating a beautiful custom logo to show off on your storefront, business cards, blog, and more – you might want someone with design experience to help out.

Logos for plant shops can be simple, like Floom’s design, or they can incorporate products into the typography, as with Folia. Don’t be afraid to get imaginative with your designs.

Plant company logos

Accessories company logos

Thanks to retro trends, Swedish camping and accessories brand Fjällräven is enjoying newfound popularity. If you need inspiration for timeless styles, construction is key – it’s all about the emblem shape here.

If you’re not into emblems, your business will still need a high-quality logo to make it iconic. 

There are loads of cool logos you can take inspiration from.

It’s not just designer goods with impressive logos: check out Rains for a design that’s true to their brand, or Allbirds for sophisticated custom logo ideas.

Accessories company logos

What do cool logos have in common? 

At a glance, it might seem that there’s no way Tinder and Nespresso have anything in common when it comes to logo design. 

But there are, in fact, a few characteristics all top businesses share. 

Their designs are: 

  • Distinctive. A unique logo catches the eye and is easy to remember.
  • Bold. Whether it’s the typography, the central symbol, or the elements used in the graphic, a top logo is daring.  
  • Simple. There’s usually no need to overcomplicate things – sometimes a minimalist approach helps to solidify your message. 

What to do with your logo design ideas

Now that your head is filled with perfect logo styles and inspiration, you’ve got some exciting design work ahead of you.

Take your logo design inspiration and use Zyro’s own logo maker, another online logo creator software, or a skilled logo designer to turn your simple logo project into something special.

Whichever design resources you utilize to create a logo, remember a few key points – or pass them on to your graphic designer:

  • A cool logo should be both memorable and timeless and remain familiar to your customers regardless of the format or design style.
  • Even the most simple logo colors are meaningful, both to your brand and sometimes your industry.
  • Make sure your logo is versatile – it needs to work wherever you put it. The digital revolution happened a long time ago, and you need to adapt your branding to all modern platforms and devices. 

Written by

Author avatar

Olivia

Olivia is a writer for Zyro and an eCommerce know-it-all. Having spent many years as a retail buyer, she loves writing about trend forecasting, brand building, and teaching others how to optimize online stores for success. She lives in London and spends a lot of time exploring the city’s parks with her whippet.

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