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39 Best Digital Products to Sell in 2021

In the ever changing eCommerce landscape, digital products have never been in higher demand than they are right now.

Whether you’re looking to sell online and earn a little bit of extra cash on the side or start an eCommerce site selling digital products, you’re going to want to know a few things first.

In this article we will show you the best digital products to sell in the following categories:

  • Writers
  • Bloggers
  • Photographers
  • Technology
  • Freelancers
  • Health and Wellbeing
  • Artists
  • Musicians
  • Designers
  • Personal coaches

As well as a few bonus ideas for digital products with high-profit margins that you can sell online and grow your revenue stream with Zyro.

Products for Writers

Sure, the days of writers working on pen and paper are long gone, but a real professional still needs access to more than just Google Docs.

Here are some perfect digital product ideas for writers:

1. Self-publishing guide

Every writer’s goal is to get published. 

There have never been more ways to self-publish your work than before but with so many options out there the publishing process can become confusing.

If you have the know-how, you can sell a downloadable, self-publishing guide, or publishing services online.  

Advice: Don’t just create one huge guide. Offer detailed, niche-specific guides such as cook-book publishing guides, to maximize your earning potential.

2. Freelance editing and proofreading

Sign-up to a freelancing community and offer your services as an editor or proofreader for other writers.

This can be especially useful if you are fluent in multiple languages, as you can offer translation services too.

Advice: Build a reputation. Get reviewed on websites like Fiverr, and Upwork and the requests will come flooding in.

3. Video script writing

All your favorite Youtubers are working from a script. It’s why their productions seem so polished. 

Scriptwriting is difficult and time-consuming. If you can make it easier for a vlogger to turn an idea into a video then you have a great digital product to sell online.

Advice: Focus on social media. Look out for up-and-coming social media influencers and help them professionalize their content with high-quality scripts.

4.Write an eBook

An eBook is the perfect digital product for a writer to sell online. Part of what makes eBooks such great digital products is the diversity of the content. 

You could write a fantasy epic or an eCommerce guide. Whatever your niche, you’ll find your audience.

Advice: To turn people into customers, try to focus on one niche in particular.

5. Online courses

Online courses aren’t just for writers, but in terms of digital products to sell online you’re sure to find people that are interested.

Your online courses can be profitable digital products if you can market your course as a script writing masterclass for example.

Advice: Focus on the pain points of your audience. An online course for aspiring authors looking to get published for the first time or how-to guides are great digital product ideas. But be careful of the learning curve.

Products for Bloggers

Bloggers are everywhere. These days, it’s not just a hobby, but a full time career for marketing professionals.

Where there are business needs there is an income stream and space to sell digital products.

6. Keyword research

Keywords are the lifeblood of bloggers. If you want more readers and more traffic you need to hit your keywords. 

Still, keyword research software is one of those digital products with high price points for the average user. If you can spread your investment cost by offering multiple people the right keywords for their content then you’ve got a solid income stream.

Advice: Set yourself up on a freelancing platform with plenty of users to find more customers.

7. SEO training

SEO is big business and it’s one thing that all bloggers want to know more about.

If you can market your SEO knowledge in the form of coaching sessions, a swipe file, online courses, or an eBook, then you’ve got some perfect digital products to sell online.

Advice: Set up your own digital marketing blog and use your SEO knowledge to market yourself as a true guru.

8. Exclusive content

Podcasts, eBooks, videos, and online courses are all excellent digital product ideas. 

If your blog has a dedicated audience, you can be sure that part of that audience will pay for some extra goods, especially if you can convince them to join a membership site like Patreon.

Advice: Selling digital products to people that come to a free blog can be difficult. Your exclusive content should deliver results. Try something like a one-to-one video course or a swipe file.

9. Blogging calendars

Rule 1 of blogging: stick to your schedule. As professional bloggers, we can be trustworthy sellers of these kinds of digital products. 

Create a blogging calendar and show users how that can attract more people to their blog and increase their own income too.

Advice: Be specific. No one needs a blogging calendar full of reminders for Mother’s Day. Offer an actionable content plan, with different business ideas for users.

10. Guest posting

If people know your name as a blogger, or the founder of a successful business or eCommerce site or store then you’ve got a new way to sell digital products.

Become a virtual guest speaker and lend other bloggers your expertise in exchange for money and precious SEO backlinks.

Advice: People won’t always come to you. If you want customers, you need to start reaching out to bloggers in your niche.

Products for Photographers

Photographers are some of the biggest users of digital products and goods. If you’re looking for a way to start a business selling digital products then look no further.

11. Photo editing

Photo editing is time consuming, requires expertise, and is a huge part of digital photography. Every business or eCommerce platform needs high quality visuals.

If you have access to the software, you have a digital product with practically endless numbers of customers.

Advice: Get a reputation on a freelancing platform to find more customers and grow your income.

12. Software training

Software such as Photoshop is expensive and complex.

If you have the know-how you can create video content, audio content, or an eBook about photography software and people will be interested.

Advice: Go slowly and be specific. There are plenty of videos and online courses out there so you need to focus on one niche at a time for your customers.

13. Stock photos

Stock photography is a great digital product because there are so many stock photo sites where you can sell your items and the number of customers is endless.

Advice: Know your business if you want to make real revenue. There are multiple licensing models that apply to sellers of stock photos and every website has different needs and rules.

14. Photoshop presets

Photoshop presets, filters, and tools can be an excellent way to sell digital products online. Make your fellow photographer’s life easier with handy presets.

Advice: You don’t just have to create presets. You could offer customers videos, courses, or niche-specific presets like photoshop ideas for web design.

15. Look-up tables

Color look-up tables are a must in professional photo editing. It is small details like this that can help people become professionals in their field.

It’s a digital product that users need to know how to use and that’s why you can turn your knowledge into a business.

Advice: Market your knowledge to people in the form of an eBook or video online course. 

Products for Tech and IT Enthusiasts

There is no end to the amount of digital products in this sector.

People that love technology are willing to invest in digital products. This list is just a few of the ways you can make revenue selling digital products online.

16. Apps

Apps are the quintessential digital products and one good idea can become an entire business very fast if you find your app at the top of the list on the App Store or the Play Store.

Advice: With so many apps out there. One way to help ensure that your app makes real revenue is to identify a business pain point and automate it. This will always be more profitable as a digital product than a poor product that is full of adverts.

17. Games

Video games are among the most profitable digital products on the market, if you know how to make them of course. 

In 2021, the most popular mobile game made over $250 million in one month alone.

Advice: Offering your game for free with in-game microtransactions has been the most profitable way to monetize video games in recent years.

18. Website plugins

Website plugins for your WordPress site or any other website for that matter can become extremely popular digital products.

List your plugins on marketplaces like Themeforest, or Codecanyon to attract as many customers as possible.

Advice: Your plugin should solve a problem. Think of the popular e-Commerce platform plugin WooCommerce or what OptinMonster does to help a website capture the email address of a visitor.

19. Website building

If you can code, you can build a website or offer web design services. 

This could be anything from specialist services like how to make videos load faster on a web page or an online course on how to transition from etsy to your own eCommerce website.

Advice: Since website builders are getting cheaper and more powerful by the day. It is a good idea to focus your website-building efforts on a single niche, such as security.

20. Website themes

Premium website themes for WordPress and other websites are a never ending source of revenue.

Divi is the most popular WordPress theme right now and retails for $89. With 1 in 3 of all websites powered by WordPress, you don’t even need to do the math to know that this is a guaranteed winner as a digital product.

Advice: Focus on developing high-quality designs with genuinely useful features that help a website to fulfill its purpose more effectively.

Products for Freelancers

Going freelance might sound like living the dream, but in reality it is a lot of work and not a lot of time off. 

When you’re responsible for every aspect of your work, the right digital products can be a godsend for your productivity and your profit.

21. Time management training

Almost every freelancer will testify that time-management is their number one cause of anxiety and biggest barrier to making money.

Online courses, eBooks, and apps can all be valuable ways to help freelancers with their time management. Pick the option that makes the most sense to you to sell as a digital product.

Advice: Offer actionable tips, downloadable calendars, and real instructions rather than vague advice.

22. Invoice templates 

Invoices are how freelancers get paid, but you’d be surprised at how many people don’t know how to make one.

In reality, professional invoices are part of your image as a freelancer and your image is going to affect how much you can charge and how many clients you can attract.

Advice: Different niches have different invoice needs. All invoice templates should feature tax information and contact information but why not try creating different templates for web designers, and photographers based on their needs.

23. Tax assessments

When you go freelance, you’re on your own when it comes to tax. If you don’t get it right, you could end up with a hefty bill at the end of the tax year.

If you have knowledge of the way your tax system works you can sell that knowledge as a digital product in the form of online tax return advice.

Advice: Tax returns aren’t just about paying money, your customers can also get money back. This could be a lucrative business idea if you market it correctly. You could even create an e-Book to show freelancers exactly how to do it themselves if you don’t have the time to do multiple tax returns for different clients.

Products for Health and Wellbeing

The health and wellbeing sector is enormous. Whether it’s in the office, at the weekend, meal prepping, or influencing your options for digital products are endless. 

These are just a few of the ways you can make money selling digital products in this niche.

24. Social media influencing

Gym clothes, protein bars, make-up, whatever. If you have the right image and an engaged audience then you can become a social media influencer in this niche.

As an influencer, you are the digital product that brands are investing in so take time to work on your content if you want to be successful.

Advice: Build a dedicated follower base that takes your recommendations seriously. Most brands will work with influencers on a commission basis so you won’t make any money unless you can convince people to buy the product you’re promoting.

25. Diet plans

Diet plans are a timeless product in an age where no body  has the time to think about what they eat. 

As a product, the diet plans that you sell can cater to specific types of people, specific jobs, or be based around medical conditions that require careful diet planning.

Advice: Focus on a niche for your product such as a diet plan to help people build muscle or a diet plan for quick vegan meals.

26. Workout routines

Video courses and video workout routines are the perfect digital product to sell when people are stuck at home and opportunities for travel are limited.

Whether it’s to target that home-office back pain, or virtual Yoga classes for start-ups and businesses, there is a huge market for workout routines right now.

Advice: Remember that your workout routine is a digital product. Offer it on a subscription basis to keep customers coming back.

Products for Artists

Artists can’t just rely on Etsy to make money, they also need to use digital products to make their creations. 

Don’t worry though, you don’t need to invent the next Photoshop to make money with a digital product in this sector.

27. Fonts

Font design is big business. As an artist you can design premium font families and sell the rights for their use to businesses for a lot of money.

Think about all the biggest brands you know, they all communicate with a specific font and if you are the artist that made it, you can be sure that you are making money.

Advice: Many of the most popular fonts for business are sans-serif. It is worth thinking about this if you want to monetize your art.

28. Filters

Digital artists use filters constantly in order to make their creations stand out. 

You could either sell this as a product aimed at artists or you could use your artistic talent to design preset color filters on software like Lightroom.

Advice: Don’t discount a free digital product like an Instagram face filter. If it takes off it could be a huge source of promotion for your art in general.

29. Drawing classes

Online courses, video classes, and masterclasses are a great way to diversify your revenue stream as an artist and get started selling a digital product.

If you’re well known enough, you may even be approached by online learning websites. If not you could start by advertising the service on your social media or website.

Advice: Online classes should add value. People may be willing to pay more for your services if you offer 1-1 tuition for example.

Products for Musicians

As a musician, you can sell some much more than just audio files and audio products. Here is our list of essential audio assets and items that will turn people into paying customers.

30. Sound effects

Get your synthesizer out, log in to your music production software and start working on your effects. 

It might seem like a small niche as a digital product but it’s not just TV and movies anymore. Increasingly, web design might involve effects, apps and software of all kinds reinforce user action with effects.

Advice: Focus on a specific niche. If you have found success in creating sound effects for UX then this is the perfect way to market your product and your service.

31. Mastering

Put the finishing touches on other people’s music with your knowledge of music production. 

You can get set up as a freelancer offering mastering services on social media or on freelancing platforms. 

After that, you work your magic on the files that people send you and that is your digital product.

Advice: Focus on one genre such as dance music and build your reputation in that niche.

32. Production presets

Production presets are the other side of creating sound effects or beats. If you can create a popular filter that automatically makes something sound better then you’re onto a winner.

The presets can be sold as a digital product and then added-in to production software such as Logic or Ableton.

Advice: Listen out for what is popular right now, if you can find a way to recreate those sounds with an automatic pre-set then you will have no end of clients.

Products for Designers

Designers are a natural audience for digital products as so much of their work relies on them. 

Equally, if you’re a graphic designer, you have a huge opportunity to make money selling a digital product.

33. Emojis

While most emojis are free, premium emoji packs are all over the app store as the craze for emojis and stickers doesn’t seem to be slowing down any time soon.

These days, even businesses are getting on board with emojis and many brands have their own personalized emojis. If you can design emojis for a brand you’ve got a lucrative digital product on your hands.

Advice: Focus on areas where emojis can be sold as a premium product, for example as a branding asset for start-ups.

34. Graphic design elements

Graphic design is everywhere. From images in eBooks to blog posts, to logos and so many, many more places, the scope for graphic design  as a digital product to sell is massive.

There are countless marketplaces such as Art Web and Design Cuts, or even My Fonts where you can sell graphic design online as a digital product.

Advice: Find an online community or membership site that specializes in your graphic design skills and sell your work there.

35. Infographics

Infographics are wildly popular in digital marketing and that makes them a terrific option as a digital product to sell.

If you can prove that you can design a viral infographic, you’ll be making money in no time.

Advice: Infographics should be shareable. It is an easy-to-digest format for complex information and that is gold dust for marketers. 

36. Presentation templates

Another option to make your graphic design skills relevant to the business world, and as such, monetize them, is to create snazzy templates for presentations.

The best selling templates are drag and drop, feature vector icons and animations.

Advice: Your templates should work on more than one platform. InDesign, PowerPoint, Slides, and even Excel can benefit from well-designed slide templates.

Products for Personal Coaches

Consider personal coaching as a niche for digital products in 2021. As more and more sectors move online, there is increasing demand for digital services.

37. Therapy

Virtual therapy and life coaching sessions are booming this year due to restrictions on physical interaction.

This trend might well continue, even as those restrictions are lifted and if you’re qualified you should consider offering online sessions.

Advice: Take the time to think about how your skills translate into a virtual setting. Zoom and Facetime can help reinforce connections with clients.

38. Meditation sessions

Similarly, online guided meditations have also become much more popular in 2021 with the work-from-home boom meaning that plenty of people have struggled to carve out a little space for themselves.

Many startups and companies offer virtual wellness sessions to their employees to boost productivity.

Advice: Consider setting up a subscription model to try and ensure a regular revenue stream from your sessions.

39. Wellness trackers

A wellness tracker could take the form of a smart watch, a pen and paper organizer or an app. 

If you have the skills to code an app, wellness trackers are only growing in popularity as people become ever more health-conscious.

Advice: Don’t try to create an all-in-one solution. Focus on one idea such as sleep tracking and make something genuinely useful. 

Written by

Author avatar

Damien

Damien is a self-professed, semi-obsessed word-freak that wants nothing more than to tell small-business stories in a big way. Always scouring the market to find the right tools for the job, he is focused on finding creative ways to bring them to the people. When not writing, Damien is known to be a massive music bore, amateur radio enthusiast, and woodland wanderer.

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