So, you want to start selling, but just don’t know what it is you’re supposed to be selling?
Searching for eCommerce business ideas can be exhausting. You could sell almost anything, but what’s actually profitable? How do you make a business that will last?
Read on if you want to be inspired by an idea you haven’t thought about yet.
We’ve put together 15 of the best eCommerce business ideas to fuel your fire.
Pick one, build an online store, and get selling. What will you achieve?
Launching an eCommerce business in fashion might sound like an outdated plan.
Consumers are being swamped with information about the damage that clothing is doing to the world. Fast fashion is, well, very unfashionable.
But there are some business ideas in this industry that are really quite transformative.
If you want to be innovative in the way you sell products, starting a fashion store might be the move for you.
The sharing economy isn’t new, but it is booming.
Thanks to technology, people are able to rent a whole host of products and services. From movies to cars to homes, the main sharing sectors are estimated to be worth $335 billion by 2025.
If you want a slice of that pie, garment rental is a great idea.
Find your niche – the business of sharing clothes isn’t untapped. You could specialize in:
Are you a maker? Do you have a network of talented designer friends?
Starting an eCommerce business that’s centered around sustainability is guaranteed to drive excitement right now.
Avoid being accused of greenwashing and make sustainability your target from day one. This is a much-needed business idea in the world of fashion.
You could fill your store with:
Sounds weird, but bear with us.
Customers can now use apps to scan their bodies from head to toe, using just their smartphones.
This incredible technology is a great business idea for solving the headache of finding clothes online.
Partner up with a business that specializes in body scanning technology, like Sizer, and you could start an eCommerce store that perfectly caters to all shapes and sizes.
If you’re into garment design, think about who needs a perfect fit:
If you’re nailing it with your networking skills, think about going big with your eCommerce business.
A great idea for really diversifying your product offer is to turn your store into a community.
We talk a lot about the importance of using social media to connect with your target audience. Why not invite that audience to collaborate with you on growing your business?
You don’t have to become the next Amazon or Etsy.
But launching your very own marketplace is one explosive idea for an eCommerce business that you may not have thought about.
Dive deep into an industry you already love or use this as a chance to get into a niche that interests you.
By becoming the host for several talented sellers, you could have a profitable eCommerce store in no time.
Marketplaces aren’t always one-stop shops. Here are some ideas:
Are you an antiques aficionado? Know how to turn a profit from pre-loved items?
Flipping your thrift store finds is a pretty sustainable way to do business. If browsing second-hand goods has you brimming with ideas, capitalize on that.
This is an eCommerce business model that can take you anywhere. Start by curating your store as a place of discovery for shoppers.
Make their shopping experience unique:
Wellness is a trillion-dollar industry. If you’re looking for instantly profitable business ideas, this could be the industry for you.
People are constantly looking at ways to incorporate wellness values into their lives. Whether it’s through exercise, diet, or mindfulness, your eCommerce business could easily tap into the obsession with health.
You don’t have to be a health or beauty expert, but it helps.
Just like sustainable fashion, this is a trend that will have staying power.
If you are full of ideas for world-saving products, now’s the time to make your mark on the health and beauty industry.
Make sure you have something that will help and excite shoppers – think about a problem you have that you’d like to solve.
Some of the best eCommerce business ideas come from simply wanting to make a change.
Here are some of the best examples:
Get your customers hooked on your products.
One exciting business idea to run with right now is the subscription box. You can put pretty much anything in a monthly package.
The subscription is a winning formula for any brand that wants to get its products in front of people. It’s great for shoppers who are looking to get into beauty or wellness, but have no idea where to start.
Your store could sell:
If you’re ready to turn your hobby or profession into a full-on eCommerce business, you might want to think about selling to businesses.
Business to business – also known as B2B – is just that: one business selling commercially to another business.
This happens in loads of industries. It could be an innovative business idea for making your health and beauty brand more well-known.
Some businesses that you could work with include:
Want to start an online store selling oddly-specific things?
If you find a niche that promises to be profitable, now is a great time to turn that niche into your new eCommerce business.
Try to not limit yourself with a micro niche, however.
Micro niches appeal to a small number of people from a broader market, like if you specialize in pink barbecues instead of all barbecues.
You won’t be able to go very far with a micro niche, and fewer products bring less traffic. Give your niche room to grow.
Food catered towards specific dietary needs is in high demand. Luckily for people with intolerances, there’s now a huge variety of free-from foods that they can eat.
The trouble is finding it.
While it’s easier than ever to find specialist food in the supermarket, there’s only so much pale bread and boring cookies that people can handle.
Do shoppers a favor and start an online grocery business selling:
It isn’t unheard of for stores to offer a monogramming service, particularly around the holidays.
You can now buy personalized cheese boards online or get your face printed on a mug. There are even gift sites that let you print maps of the stars on the night you met your partner.
People want their names and faces all over everything right now, and you should jump on that trend.
There are some niche ways to profit from personalizing your goods:
Sometimes you just need to harness your talents and make money from them. But it can be tricky finding the right route to success with a personal passion.
Fear not: there are plenty of business ideas for people looking for a creative outlet.
Remember that there are customers for almost everything online, so it’s likely you’ll find demand for your skill set.
This is such a great business idea that we wrote a blog on how to do it.
It’s definitely possible to make a profitable eCommerce store from your own works of art. If this is a passion of yours, you’ll most likely be great at it – now’s the time to get yourself out there.
You don’t have to change what you’re doing, either. There are plenty of ways for artists to sell online without having to compromise with their art.
See if you can find a business idea that suits you:
Often, the best eCommerce business ideas isn’t based on selling products at all.
You can be successful by selling helpful services online, too.
Creative skills are particularly valuable to other businesses, and you can make some serious money by sharing your knowledge.
There’s loads you can do to monetize your creativity – here are some examples:
There’s a lot to be said for just following a path that makes you happy.
Sure, it should be a path that leads to commercial success. But it’s possible to turn your hobby or burning passion into a thriving eCommerce business.
One of the benefits of pursuing your passion is that you’ll have the drive to make it into something special. And that’s exactly what a new online store needs to be.
Take a look at what drives you – it could be:
If your passion is helping others or if you’re just super organized, this is it right here.
Self-improvement is big business. It appeals to all generations, but 94% of millennials were once surveyed as being committed to improving themselves.
And this is something that people will spend money to achieve.
Alongside eating well and exercising, consumers are looking for more mindful ways to improve their lives.
If you have a positive attitude to share with the world, it could be your route to an invaluable eCommerce business.
Are you an absolute pro at something?
Shaping your eCommerce store around coaching could be a clever business idea. You can command high rates, select your clients, and share your wisdom.
People seek coaching for loads of different things, too.
Business, sports, or even life skills – it’s likely you can find a coaching topic that fits your experience.
Here’s how you could profit from one of the more niche eCommerce business ideas:
So you’re one of the best in your field, but you don’t have time for coaching.
If you’re looking for eCommerce business ideas that are a little less selective, but just as impactful, this one’s for you.
Online courses can generate healthy revenue if you sell them in the right way.
This is a great business idea for experts who want to have a much bigger audience. If you make your courses downloadable, you can secure global reach.
With online courses, you can: