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54 Jaw-Dropping eCommerce Statistics and Facts (2022)

báo cáo thương mại điện tử

Need some motivation to fire up your small business? 

Just want to impress your friends with your incredible knowledge of eCommerce statistics?

Look no further – we have stacks of stats. 

Maybe you want to know about customer behavior, or perhaps you want to find out if your business needs a social media presence.

Read on for 54 super relevant, sometimes mind-blowing eCommerce statistics you didn’t realize you were missing out on.

Our top 5 eCommerce statistics for 2021

In case you’re not sure whether you should enter the world of eCommerce, these impressive quick-fire facts will probably inspire you to build a website in no time

Right now, there are more than 24 million eCommerce websites worldwide

The good news? Well, it’s official: Amazon isn’t the only online shopping site in the world. The even better news? There’s always room for your own online business.

Over 90% of internet users in the United States have made at least one online purchase

And that’s compared to around 58.3% of internet users worldwide. So if you’re thinking about entering the eCommerce market, maybe set your sights on US shoppers.

69% percent of eCommerce traffic comes from Google

Plenty of people find online stores thanks to organic searches – 43% in fact. What’s more, 26% of shoppers click on PPC Google ads.

The average conversion rate for eCommerce websites is 2.86% 

Conversion rates measure the number of people who go from browsing an online store to clicking ‘purchase’ and becoming a customer of the business.

70% of visits to eCommerce sites are made on mobile devices

Think of all the products and services that includes. From cheap books on Amazon Prime to luxury goods, there’s no limit to what you can buy online using just your phone.

Mobile eCommerce statistics

So significant, it has its own name. That’s right, mCommerce is a big deal – we have the statistics to prove it.

group of people looking at their phones

By 2021, mobile shopping is expected to account for 72.9% of total eCommerce

It’s growing. If you want to sell products online, make sure your website is fully optimized for people shopping from mobile devices. 

In 2018, the world’s population spent 18 billion hours on mobile shopping apps

Our online shopping statistics aren’t just limited to website facts. If you’re tech savvy, or know somebody who is, why not develop an app for your business?

At 51%, more mobile shoppers in the United States make purchases via apps than on mCommerce websites 

Seriously, apps shouldn’t be underestimated. If you can design and build an incredible app, you could pretty much guarantee traction for your online business in the US.

64% of shoppers in China prefer to use mobile payments over other payment options

The eCommerce industry is booming in Asia. Forget card payments – customers in China are already used to paying for all sorts of things with their phones. 

Augmented reality (AR) on mobile sites will have contributed to $120 billion in mCommerce sales by the end of 2020

AR technology helps people figure out how products could look in their own homes, or even on their bodies. Check out IKEA’s website for some inspiration.

70% of mobile searches lead to the shopper making a decision within an hour

In comparison, people making desktop searches take an average of 1 month to make a purchasing decision. Using mCommerce could seriously speed up sales growth.

Only 12% of shoppers find browsing stores on mobile devices more convenient than other sources

Not everyone loves to shop online using their phones. Clearly organized content, intuitive design, and a mobile optimized site will always help.

Bounce rate probability increases by 32% if a mobile site page load time increases from 1 second to 3 seconds 

That’s the rate at which users leave a website after just landing. Online stores need to be quick to appear on-screen, as it’s all too easy to swipe away.

73% of shoppers make use of multiple channels to complete their shopping experience

Don’t forget about your desktop site and social media channels in the rush to embrace mCommerce. It’s all about an omnichannel online shopping experience.

61% of mobile shoppers are more likely to buy from websites that are able to customize location and search preferences

Another way to make it super convenient for people to shop online using a mobile device is to personalize the experience. We all love to feel special, after all.

Tip 💡 – create a clean, compelling hero section on your eCommerce website that will look good on any kind of device.

eCommerce growth statistics

Here are the facts: eCommerce isn’t going anywhere, anytime soon. When it comes to shopping, online stores are the present and the future.

hand holding phone showing amazon share price graph

Global eCommerce sales are expected to grow to $6.54 trillion by 2022

Yes, that’s trillions of dollars. As businesses become better at offering flawless online services, retail eCommerce sales will continue to grow exponentially.

At 20.2%, Turkey is projected to have the highest compound annual growth in retail eCommerce between 2020 – 2024

We like to think internationally with our eCommerce stats. If you’re thinking of selling products online, you should probably start to think internationally, too. 

By the end of 2020, the Asia Pacific region is expected to generate $2.45 billion in eCommerce retail sales

That’s thanks in part to the incredible popularity of online shopping in China. But in general, this is a part of the world where eCommerce is taking over.

The fastest growing retail eCommerce markets within the next two years are expected to be India and Indonesia

See? It’s not just China that’s contributing to a stratospheric rise in retail eCommerce stores. 

Websites like Amazon have a truly global reach with their services.

It’s estimated that by 2040, 95% of all retail purchases will be made online 

Soon, the real life shopping cart will be non-existent. Well, we hope not – there will always be space for brick-and-mortar stores and human interaction in the world. 

In part due to Coronavirus, global eCommerce traffic has surged by 35% in 2020, compared to the same period in 2019

With a near-worldwide shutdown of many stores and services, even people who rarely shopped online have had little choice but to turn to eCommerce retailers.

eCommerce user experience statistics

Sure, amazing products and services will get you money, but a great user experience will get you customers. Loyal, loving customers. Check out these facts to find out how to dazzle them.

person using tablet to search images online

When it comes to checking out, 72% of eCommerce sites don’t make guest checkout a prominent option 

What do frustrated customers do? A lot of the time, they abandon their shopping carts. Letting new users checkout without an account is a no-brainer to easing their experience. 

Plus, 68% of eCommerce sites don’t allow users to edit their details at the order review stage 

Having to go back a step when you realize that you’ve selected the wrong size – it’s a chore. It pays to make that checkout process as seamless as possible.

Globally, 53% of online shoppers prefer to pay with their credit cards

While payment gateways like PayPal and Apple Pay are convenient and accessible, the stats suggest that having a handful of options at the checkout is ideal.

73% of eCommerce sites don’t mark which fields are optional or required on forms 

Every second counts when it comes to online shopping. If you have an eCommerce site, help people to save time and put ‘required fields are marked’ on your forms – then mark those fields.

68% of users will stop shopping online with a brand if they feel that the company doesn’t care about them

It can be hard for customers to feel connected to an online business. Services like chatbots, personalized content, and thank you emails will boost customer loyalty.

Personalization is key: 44% of people become repeat customers after having a tailored shopping experience online

Little things can make a big difference, like enabling wishlists, suggesting sizes based on past purchases, and sending ‘thank you’ emails post-purchase.

When using chatbots, 79% of shoppers would prefer to switch to a human if the chatbot couldn’t resolve their issue 

Chatbots do a great job of helping users out online, in the absence of real people. But when things go wrong? It always helps to have a human on hand. 

Over 70% of small business websites don’t have any call to action buttons

Which is crazy, because call to action buttons are the easiest features to implement. Any good website maker (like Zyro, for example) will help you put them in all the right places.

80% of online shoppers are put off making a purchase if they find the returns policy inconvenient or difficult 

Free shipping is cool, but it’s crucial to think about how customers can return unwanted items. Paying excessive amounts for returns and printing labels? No thanks. 

Customers’ online shopping behavior statistics

How should business owners perfect their customer service skills? Find out all the quirks and habits of online shoppers – start with these statistics.

empty shopping cart in parking lot

1 in 5 smart speaker users make purchases using voice commerce 

While some might find them intrusive, voice assistants like Amazon Alexa and Google Nest are becoming increasingly important tools for online shopping.

85% of shoppers read reviews or do research before making an online purchase

It’s easy to compare retailers online. To stand out from the crowd, make sure your website content is up to date, and leave a reply under any review of your business. 

24% of people spend more money on their purchases to qualify for free shipping 

While it sounds like a nice way of saying ‘thanks’ to your customers, free shipping is a clever tactic for boosting average order value. Clearly, it works.

57% of shoppers purchase from online retailers who are based overseas 

Yes, we know that the world shouldn’t revolve around Amazon. But consumer confidence for buying items from overseas has to be partly thanks to this global marketplace.

Generation X shoppers are the most active online, averaging 19 transactions per year

Gen Z might still just about have a hold on TikTok and Snapchat, but it’s Gen X – those born between around 1965 – 1980 – keeping eCommerce going right now.

68% of millennials expect a seamless shopping journey with a brand

Regardless of where they complete their transactions, millennials – those born between around 1981 – 1996 – want to have a truly omnichannel experience.

Shopping cart abandonment is highest in the automotive industry, at 96.88%

Let’s be honest: we all like to pretend to shop for luxury goods from time to time. Cars are expensive purchases that aren’t that easy to commit to online. 

In 2019, Spain had the world’s highest average cart abandonment rate at 86.14%

That’s nearly 10% higher than the global average, at 77.73%. So if you’re wondering how to charm your Spanish customers, you’re not alone.

Tip 💡– make sure you regularly survey the customers of your online store. Ask them questions about their shopping preferences to get the most direct insights for your website.

Social media eCommerce statistics

Thanks to the masterminds at Facebook and Instagram, online shopping and social media now go hand in hand. Don’t believe us? We’ve got the stats to prove it.

woman taking selfie with phone

48% of 18-34 year olds in the United States have purchased items on social media 

Proof that the world doesn’t revolve around Amazon. Social media shops provide incredible reach to small businesses – especially North American small businesses.

When it comes to marketing channels, 91% of US businesses utilize social media

Platforms like Instagram and Twitter have become a core part of eCommerce marketing, for B2C and B2B businesses alike. 

89% of marketers think that Instagram is the most important platform for influencer marketing 

Instagram is one of the most versatile platforms for sharing and discovering visual content. If you want to generate new leads, partnering with influencers could be lucrative.

It’s estimated that 90% of businesses use social media as a customer service platform

Not only are sites like Twitter great for instant communication, they also allow your business to maintain a glowing reputation – if you keep your customer service up to scratch.

Worldwide, 19% of people use social media as a source of inspiration for their online purchases

It might not seem like the most impressive one of our eCommerce stats on the surface, but 19% of the world’s population is nearly 1.5 billion people.

A huge 84% of US shoppers look at a brand’s social channels before making a purchase with them

Filling your channels with top-quality content for every viewer or reader is key for generating new leads. You never know who’s looking. 

25% of eCommerce retailers worldwide planned to start selling on social media in 2020 – 15% already were 

Thanks to Facebook and Instagram shops, it has never been easier for brands to build a fully functioning online retail presence on social platforms. 

55% of smartphone shoppers make a purchase after seeing a product on social media

After all, what’s a smartphone without one or two social media apps? If you’re setting up shop, seriously consider taking an omnichannel approach.

When Nike partnered with Snapchat to promote their new Air Jordans after an NBA All-Stars game, they sold out in 23 minutes 

By using augmented reality and the power of great timing, plus an incredible understanding of their target audience, Nike completely nailed this collaboration. 

71% of shoppers will recommend a brand that they bought from on social media 

User-generated content is an important part of brand marketing. Encourage customers to show off what they bought by adding a link in the post-purchase email.

Email marketing for eCommerce statistics

Should your business bother with email marketing? We think so – our last batch of fresh statistics will help you to think so, too.

neon sign saying hello

The average email open rate for eCommerce mailouts is 15.68% 

There are tons of variables when it comes to email marketing. One easy way to improve your open rate is to personalize the email subject. 

Personalized emails have a 6 times higher transaction rate than non-personalized ones 

If anything, a personalized heading will grab the user’s attention. Keeping it tailored within the body of the email is a great way to drive traffic to your website.

Segmented email campaigns drive an average 760% increase in revenue 

Segmentation is the first step you should take in personalizing your email marketing efforts. Not all customers will fit within the same bracket, so split them out.

20.4% of marketing emails end up in spam folders or are undelivered 

Even the most perfectly personalized mailout can land in ‘junk’ if the subject line looks like spam, or the author used inappropriate words.

Email marketing contributes to around 20% of all traffic on eCommerce sites

Done right, email marketing is an invaluable tool for online retailers. From reversing cart abandonment issues to sharing coupons, there are plenty of ways to engage customers.

60% of online shoppers have made a purchase after receiving an email marketing message

It’s nice to feel appreciated, and email marketing is a highly effective way to build connections with customers. It helps to throw in a discount code, too. 

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Written by

Author avatar


Olivia is a writer for Zyro and an eCommerce know-it-all. Having spent many years as a retail buyer, she loves writing about trend forecasting, brand building, and teaching others how to optimize online stores for success. She lives in London and spends a lot of time exploring the city’s parks with her whippet.

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