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What I Learned: Episode 10 of The Complete Beginner’s Guide to eCommerce

We’ve come to a full circle on my journey to learn the ins and outs of eCommerce.

Having explored what to sell online to setting up my store, creating marketing campaigns, and even thinking of ways to grow the business further, it’s definitely been an adventure to remember.

But as all business gurus say, it’s important to reflect on what you’ve done so far and identify avenues for both personal and professional growth.

So here are my main takeaways from the Complete Beginner’s Guide to eCommerce.

Business planning on a whiteboard

Don’t rush the business planning 💡

One thing that I was very thankful for was the fact that I didn’t rush my business planning. 

The fact that I took my time identifying my niche and researching the market was helpful for a few reasons: 

  • I was able to clearly communicate what I was selling 
  • I had a good understanding of who would actually be interested in buying my product
  • I was able to target the right marketing channels from the start

That way, I didn’t waste time (and money) trialing and erroring products or marketing campaigns that would have been set up for failure. 

Plus, I had more confidence in starting to approach potential product suppliers and business partners. 

While I was understandably nervous making those first phone calls and emails, I think I’d been a lot worse off if I hadn’t had a clear idea of what I was doing. 

But don’t be a chicken 🐔

The thing is that you can keep planning your product line, your strategy, and pricing for what feels like forever. 

But what I noticed was that at some point, you just have to go for it. 

Otherwise, you’ll end up never actually launching your business. 

Just do it gif

Planning enough makes you feel more prepared and ready to take the next step.

But planning too much, on the other hand, can trap you in a vicious cycle of never feeling fully ready or doubting yourself and starting the whole process over. 

I found that being realistic in all aspects of my business planning helped me feel ready enough to place supplier orders and build my online store. 

And once I had something to sell, and a place to sell it from, things moved at their own pace. 

React quick and move fast 💨

Another thing that really struck me was the fact that in the world of business, it is really the early birds who get the worm. 

So being able to react to a market change, a new order, or a customer complaint as fast and as thoroughly as possible can really make or break your business. 

If I wasn’t taking quick action, I’d lose out to other companies and bigger players. 

And nobody starts a business only to see it fail miserably, right? 

So if you’re planning on starting a business, take my word for it: go with your gut feeling and act. 

Sometimes it’s important to take some time to reflect before charging into a decision, but most of the time, most actions are fully reversible.

You’ll do yourself more harm by standing on the sidelines than actually playing the game. 

Parting words 👋

It sure has been a wild ride – and the best part is that it’s still not over.

I hope that my deep dive into the world of eCommerce has inspired you to give online selling a try.

You don’t have to invest plenty of time and money to get started – just stay consistent in your planning and give it a go.

And before you know it, you’ll be building something similar to CrewCase.

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Matleena is a seasoned eCommerce writer, with a particular interest in emerging digital marketing trends, dropshipping, and growth hacking. She’s addicted to coming up with new eCommerce business ideas and making them a reality; she deserves her nickname of ‘print on demand business mogul.' In her free time, she enjoys cups of good coffee, tends to her balcony garden, and studies Japanese.

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