Getting as much traffic to your website as possible is important for any new project. Traffic is one of the key ingredients for getting your business to grow right and attract more visibility. In this article, we’ll cover how you can get free website traffic to your site.
While there are many ways to achieve this goal, not every method is cost-effective. Here we’re going to list some proven ways to make sure you get free traffic instead.
Table of Contents
1. Improve your SEO
SEO, or Search Engine Optimization, is a free way to optimize your website in order for it to be more visible on search engines.
This practice is valuable as it can get a big increase in new traffic to your website using relatively few resources.
When you search for something, what you enter in the search bar is known as a ‘keyword’. These keywords get matched with websites that include content related to that specific keyword, or other keywords like it.
How to get keywords right
Search engine algorithms rank websites according to certain pre-set rules.
Some people use keyword stuffing to make sure their pages are loaded with keywords that may not even be related to the page itself, just to help rank higher on SERP.
This won’t help you get free website traffic.
Keyword stuffing is a banned technique, and that’s why the quality of your content is really important since cramming your website with keywords will only harm your site’s rank.
However, creating content that will help attract traffic to your website is a continuous process and not something that can be done in a single day.
Google changes its algorithms constantly, so it’s also important to be up-to-date with the latest changes. You should read SEO blogs every now and then to keep up with new techniques.
There are two kinds of SEO – on-page and off-page:
- On-page SEO includes keyword optimization, meta descriptions, and internal links
- Off-site SEO is impacted by how many other pages reference yours, among other things
For example, if you’re making a website dedicated to culinary arts, writing content around specific keywords would be one way to help improve your on-page SEO.
Make sure to pick the right keywords
Keyword optimization is choosing the right keywords for your content, that reflect both your audience and current search trends.
Where possible, you should use long-tail keywords which are keyphrases consisting of three or more words, and help narrow down what your traffic will want from your page.
Keyword research is an important part of SEO. It’s free, and effective for getting new traffic to your website but takes some time to learn.
The core idea behind it is to learn the keywords that users might use to find the answer to the questions they’re looking for.
Once you’ve gathered enough material, a collection of recipes, for instance, you can provide links to those articles within other pieces. This is called internal linking which would be an example of on-site SEO.
An off-site SEO example would be when someone provides a link for traffic to your website on their own site.
Maybe there’s a popular local culinary school that enjoys your work – you could ask them to feature your recipes on their website, or write a guest post for their site that would include a link to your content.
While this is a very basic example of what SEO is like, getting your head around the whole concept and every little detail might take some time, but it’s worth it if you’re committed to getting free website traffic.
However, implementing fundamental SEO practices to your content will greatly improve your chances of attracting more traffic to your website.
2. List your business on Google My Business
Google holds the title of being the giant among the web search engines, so it’s no surprise that over the years it has launched its own set of new tools for managing websites.
One of these tools is My Business, which allows businesses to manage how they’d like to appear on both Search and Maps.
It’s a free-to-use service that doesn’t require much set-up.
Joining My Business
Simply link your Google account with your business by going to My Business and following the instructions there.
Once you’re done, enter any information that it asks about your business, such as its name, address and business category.
You’ll need to verify all of this information by using your phone or email, but it usually doesn’t take much time and you can get set up for free in no time.
Perks of using My Business
Now, My Business is a great tool for several reasons. First, it allows you to control how your business appears when someone is searching for a local business.
However, there’s a lot more to My Business. It’s a powerful tool if you want to get traffic to your website. For example:
- It places your location on Maps, right alongside all of your contact details, including email and phone number.
- There’s an Insights feature that lets you understand your audience a bit better. It shows information like how people interact with your content or how many clicks your website gets.
- Visitors may leave reviews, allowing you to get a better understanding of what needs to be improved. You can learn what you get right, and what your customers want.
- Use Google Posts to contact your clients and keep them up-to-date on the latest news, upcoming events or anything else you want to share.
If you want to make your business more visible, My Business is a great way to attract more local clients and gain more free traffic to your website along the way.
3. Optimize your website’s performance
We’ve all ran into a website that performs poorly, we’ve skipped it altogether, moving on to something else.
Since uses don’t want to wait, this negatively impacts a website’s SEO by increasing the bounce rate. The bounce rate plays a big role in determining your website ranking.
If traffic to your website leaves your site too early, that means you won’t get any sessions and that traffic is not useful.
If you don’t optimize your site web traffic is likely to bounce.
Why traffic to your website might bounce
It might be simple reasons, such as the website’s poor overall design or lackluster user-experience. Maybe your web page doesn’t leave good first impressions, or its loading speed is really slow.
High bounce rates really hurt SEO, so making sure that your website is well optimized is essential.
While we’ll leave the discussion about creating quality content for another time, there are some ways you can optimize content to get more traffic to your website.
Firstly, make sure that your site also performs well on multiple internet browsers and different devices, or uses web performance tools.
If your website performs better no matter what platform your users choose, this will greatly improve your overall SEO.
If you don’t have a website yet, consider making one using Zyro’s Website Builder.
Within minutes, you can build your own business site that’ll be responsive with both desktop and mobile devices. You can get profitable traffic to your website in no time.
It’s also incredibly easy to use since the builder features a drag-and-drop grid system. This allows you to effortlessly move around your website’s elements however you see fit.
It also includes great-looking designer templates that fit any niche you might be aiming for.
Better yet, using the Zyro Website Builder is completely free.
By using the builder you don’t have to worry about optimizing your website’s speed from the server-side since it’ll be already done for you.
4. Link building
A more direct approach to get traffic to your website is through link building. This is where someone shares a link that directs traffic from one website to yours and vice versa.
For example, someone likes your article and links your article for more information. If your content is good enough, those visitors from other websites might become yours as well.
Get links from reliable websites
If you get backlinks from a reputable website or you’re mentioned on quite a few sources, that tells search engines that your content is worth recognition.
It’s an incredibly powerful way to get more traffic to your website.
However, there’s more to backlinking than just gaining traffic.
Through the use of backlinks, you can contact and build relationships between other websites that are relevant to your niche but aren’t your competitors.
Getting a backlink from your competitor is especially useful, but this does not happen too often.
Show traffic you can be trusted
Backlinking also builds trustworthiness. If your content is informative, others will use you as a reliable source of information.
This SEO practice is a valuable tool for dealing with promotions, making a deal between two parties in order to help each other out.
This concept is known as guest posting and it has proven to be a reliable way to get traffic to your website from a specific target audience.
Of course, in order to do this, you need to have quality content. If your website doesn’t contain much value, you won’t get useful backlinks.
5. Promote your site on social media
It’s hard to deny the value of social media and its marketing potential. There are many ways to promote your website on platforms like Facebook or Instagram to get traffic to your website.
Social media has grown exponentially in recent years, and businesses have made quick use out of this. It doesn’t require much of an investment, especially when you get started.
There’s a good chance you already created at least one social media account for your business.
Take advantage of a big audience
Places such as Facebook or Twitter attract millions of users. It’s sometimes enough to simply be briefly mentioned on social media and you’ll receive traffic to your website from that.
Begin by taking care of your business profile, adding contact information that would be relevant to your visitors, such as placing a link of your website to the About Us section or providing your email.
Carefully manage your social media accounts to make them look more credible and professional, add some visual material, such as your company’s logo or other brand imagery.
Make use of Facebook’s posts or Instagram Stories, if you’re on the creative side.
Include some interesting content as a pathway leading traffic to your website. There’s so much that you can do through the use of social media.
If you have the budget to spare, you can opt for sponsored posts. While this is considered paid traffic, the cost of this type of posts will not break the bank.
However, make use of more than just one platform, there’s no need to limit yourself.
While it does take some time and effort to manage your social media accounts, all of that work will pay off eventually.
It’s one of the most powerful ways of getting more free traffic to your website.
6. Create an email list
Here’s something that is more reminiscent of the good old days – newsletters and email promotions.
An email marketing campaign still packs a massive punch and can attract more traffic to your website, keep them engaged, and coming back for more.
Creating an email list allows you to send out promotional content to your customers easily.
Depending on your niche, you can create a subscription-based email newsletter. These let users receive a weekly or monthly email that contains information on what’s going on with your business. For example, it may include information about a specific discount on certain items. It could also simply be a short recap of all the content you’ve published that week.
Make use of popup opt-in forms on your website that remind your visitors to subscribe to your newsletter.
No matter what you decide, starting an email marketing campaign can be a great way to increase traffic to your website.
It’s a handy strategy that is still heavily implemented today and does deserve your attention.
7. Run webinars
Probably the newest trend on this list, webinars are a great way to interact with your audience directly and attract new customers to your business.
While it does require some preparation, but there’s a lot of potential behind the concept.
How to run a webinar
Webinars are basically presentations for people who would like to interact with your business more directly. Think of them as both promotional and informative events for your customers.
You might be introducing your new product and you want to talk more about it – planning a webinar is a great way to engage with your audience on a more personal level.
Share your ideas with the rest of your community, talk about your business’s future, or what kind of products or services you’re going to release in the near future.
Questions and answers
If that doesn’t seem like an interesting idea to you, why not simply host a Q&A session.
It’s a more intimate way to connect with your audience since they can ask questions in person, instead of leaving a comment online.
If the webinar is a success, it will not attract more traffic to your website but also increase your perceived honesty and sincerity as a business.
It might be a bit intimidating at first, but a lot of people are already successfully implementing webinars as part of their marketing strategies.
8. Try influencer marketing
Getting back to social media platforms, there’s a lot of potential with influencer marketing.
Influencers are social media personalities that have a massive amount of followers online, counting from thousands to millions.
How influencer marketing works
Companies ask influencers to promote their products and services to their own audiences.
It’s a proven and effective method of attracting additional traffic by simply having your name mentioned online.
While some people who have an almost cult-following prefer being paid upfront for their services, others simply enjoy free products and services that your business is able to provide.
It all depends on what type of audience you’re trying to attract.
Interestingly, studies show that influencers can make a considerable impact on how others view someone’s products or sites.
People trust their voice and opinions, often being persuaded into buying something by watching a video or two.
For example, if you’re developing an app, get it reviewed by a popular influencer who covers similar topics.
You might receive a short mention of your site or get a whole video talking about your services.
Just make sure to pick the right influencer – your audiences have to overlap. Additionally, make sure you’re asking them to promote your content if it’s high quality. If they promote something not worth visitor time, both of your reputations will suffer.
Why do you need more traffic?
Website traffic is incredibly important, especially if your business is just starting out.
If you’ve just created a website for your site, that means that you need to begin working to get more visitors to read your content.
More traffic means an increase in the number of potential customers to purchase something from your store or recommend the site to their friends.
In summary, website traffic is essential for your business growth.
It doesn’t take that much time and effort to perform even the basic of tasks, but without traffic, your website is unlikely to enter the mainstream.
There are generally two ways to get traffic:
- When visitors search for a query on a search engine and end up on your site, that is called organic traffic.
- Having to pay for some services to increase growth, such as pay-per-click, results in paid traffic.
Some of the examples of paid traffic would be buying advertisements on media platforms or investing in sponsored content, such as letting someone else advertise your business for you.
There are pros and cons to each type. Some require additional effort and time investment, but the fundamental goal remains the same.
However, free website traffic can generate high-quality traffic just as well as paying for it.
Speaking of high-quality content, this concept is not the same as having high volumes of traffic. If you’re getting a lot of traffic, that doesn’t necessarily mean that you’re making money.
High-quality traffic allows you to actually convert visitors to paying customers for your website. That’s why it’s important that you focus on both the quality of your content and the methods of how you attract visitors.
Free website traffic recap
Owning a business website, you need to keep it updated, provide valuable content and manage design decisions that would keep others interested in your work.
However, all of that hard work will not do any good if no one is going to be visiting.
Getting more traffic for your website is not a difficult thing to do if you know how to do it.
You don’t need expensive marketing campaigns in order to attract more visitors. Here are a few ways on how you can gain free website traffic:
- Improve your SEO to increase your website’s ranking on search engines
- Register your business on Google My Business listings
- Make sure your website performs well and is user-friendly
- Acquire backlinks from other websites related to your niche
- Promote your business on social media platforms
- Use email marketing, and engage your visitors through newsletters
- Organize a webinar to get in touch with your audience on a personal level
- Get in touch with social media influencers to promote your business