How to Choose a Domain Name: Dos and Don’ts

Choosing a domain name is an important task for any website owner. A domain name has the ability to scare away or attract customers to your page.

That’s why it’s essential to know what you should look out for before registering one.

In this article, we’ll explain how to choose a good domain name that will offer plenty of benefits.

Then, you can find an ideal domain that can improve your online presence based on our tips.

Let’s go.

How to Choose the Best Domain Name?

With these eight simple tips, we are going to show you how to choose a domain name that works for your business.

1. Pick the Right Domain Extension

A domain extension, or top-level domain (TLD), is the last part of your domain name. Keep in mind that every domain extension serves a different purpose.

For example, .blog is usually related to personal blogs while .gov is commonly owned by government institutions.

There are hundreds of available domain extensions on the internet and some of the most popular ones include:

  • .com – perfect for commercial sites
  • .org – great for organizations
  • .net – commonly used for company and brand networks
  • .info – great for an informational project or an event website

For that reason, you need to pick a suitable domain extension based on your niche. By doing so, you let the readers recognize your website’s purpose right from the start.

If you are not sure which domain extension to choose, .com is the safest bet.

While it was originally intended for commercial sites, it has grown to encompass almost any kind of site. It is the most popular extension, after all.

2. Use Keyword Combinations

A great domain name should tell visitors of what your site is all about.

One of the best ways to achieve this is by inserting target keywords. For example, if you have an online clothing store, use words like boutique, fashion, apparel, and so on.

If you can’t come up with a name yourself, try using the Zyro domain name generator.

All you need to do is to enter the desired keywords and it will list available combinations that you can use as your domain name.

You can then directly buy the domain at a competitive price right on the same page.

Domain Name Generator header

3. Make a Lasting Impression

To make a great first impression with your domain name, you should follow three main rules.

First, your address should be unique because it will help you stand out among the crowd. Thus, your website would have a bigger chance of getting more traffic.

Secondly, your domain name has to be short. We suggest that you use one or two words with a few syllables each. That will be easier to remember.

You must also avoid misspellings by using day-to-day vocabulary that is easy to pronounce and type.

Lastly, your domain name needs to be catchy and memorable. You might use a rhyming phrase or a call-to-action tagline, which will easily get stuck in people’s heads long after they exit your page.

Here are some of the best domain name examples that meet these three criteria:


4. Know Your Target Market

Finding the right domain name is a walk in the park if you already know your target audience. And if you can recognize what they want, they will be more likely to visit your page.

For example, you have decided that you want to promote a fitness class to local residents in Seattle.

So, a suitable domain would be the one that describes your location and your business, such as or

5. Avoid Using Hyphens, Symbols, and Numbers

A very frequent mistake site owners make is stuffing their domain names with unnecessary characters, like hyphens, symbols, and numbers.

They make your address longer and unprofessional instead of making it unique. What’s more, they are hard to pronounce and type. As a result, you will have a hard time getting your visitors to come back.

But if you desperately need to use a hyphen or a symbol, limit it to just one character.

As for numbers, you can use more than one but make sure they are sequential (e.g. 123) or easily recognizable (e.g. 247, 365).

6. Unleash Your Creativity

There are millions of registered domain names and your favorite one might be already taken. But don’t worry – you also have countless options that haven’t been claimed yet.

All you need to do is get creative. You can use synonyms, make a catchy combination or play around with words to come up with something eccentric and unforgettable.

Just look at some of the biggest websites today – Facebook, Flickr, and Netflix. These words certainly weren’t in the dictionary to begin with, but they represent their respective brands perfectly.

In addition, we also recommend brainstorming a list of possible domain names before you register one of them. To find a number of unique words or phrases, you can try using tools like the Thesaurus or WordPlays.

7. Think Long Term

Your domain name is a long term investment. You will use it to build your brand image and search engine ranking for years to come.

Therefore, you should choose a future-proof domain that will work for your brand, both when it’s just starting out and when it’s getting tens of thousands of visitors.

So, if you expand your niche, your domain can still define your business as a whole.

8. Consider Your Brand

Your domain name is strongly connected to your brand. In other words, whatever address you choose, it will shape people’s opinions towards your business.

A unique and memorable domain can help you improve your brand image. Here you can even consider using your business name.

And when a positive association is created, your audience is more likely to spread the word about your business.

In contrast, a generic domain name can make your brand look boring and people can easily forget it.

You don’t want that, do you?

That’s why you should consider the many branding opportunities when registering your domain name.

Why Your Domain Name Matters

A domain name is the address that people enter in their browser in order to visit a website. It can consist of letters, numbers and hyphens, and ends with an extension, such as .com, .net and so on.

A domain name is an essential part of your website’s identity. Furthermore, it hugely impacts three aspects that can help grow your business:

  • SEO — with the right keywords, your domain name can help you rank higher on search engines and attract more organic traffic
  • First impression — your domain name is the first piece of info about your website that people will see; it is the best opportunity to start getting attention and gaining trust from potential visitors
  • Brand image — your domain name represents your business and impacts how users perceive your brand

Now the question is: how do you register the domain name you came up with?

Registering Your Domain Name

Once you have chosen a domain name, make sure to check the availability using a domain name checker. There are plenty of options and Zyro is one of them.

Tip: never use a name that has been trademarked, because it can cause legal issues in the future.

After the trademark check, you also need to ensure that the domain name is available on various social media platforms. Having the same username on different accounts allows you to promote your business more effectively.

Now that everything is clear, it’s time to register your domain name on an ICANN-accredited registrar.

This accreditation means that the company will ensure your domain ownership and data safety.

Zyro domain name generator page

Before you finish the transaction, you have to choose how long you want to register the domain for. the domain ownership length. If you don’t want to renew every year, you’d better opt for three or five years.

You can also get a domain name for free. For example, if you choose the Pro plan with Zyro, you get to register a domain for free for the first year.

Zyro get free domain page

Choosing a Good Domain Name in a Nutshell

A domain name is a crucial part of your website’s identity. And if chosen correctly, it has the power to improve SEO, impress your readers, and boost your brand.

In this article, we have presented eight tips on how to choose a reliable domain name for your business.

To summarize, let’s review them once again:

  • Pick the right domain extension
  • Use a keyword combination
  • Find a unique, short, and memorable domain name
  • Recognize your target market
  • Avoid using hyphens, symbols, or numbers
  • Be creative with your choice of words
  • Make sure it’s future-proof

We hope that by now, you can quickly discover the best domain name for you.

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