How to Design a Logo for Your Business

You’re an entrepreneur, and you want people to remember your brand by having a catchy logo. However, you don’t know where to start.

Don’t worry — you’ve come to the right place.

We’re about to show you a step-by-step guide to create a logo. We’ll also recommend some of the best logo makers to help you get the job done.

Tips and tricks to design the perfect logo

The perfect logo takes time to develop. It’s even harder to come up with the initial idea and design.

However, it doesn’t have to be that way. Check out these tips and you’ll learn how to design a logo in no time!

Tip 1. Know your business story and purpose

Start the designing process by getting to know the story and goals of your business. This will be the foundation of your logo. Your logo should convey the right message to the audience.

Look back and think of the reasons why you built the business:

  • What’s the brand ideology?
  • What’s the purpose?
  • How are you different from your competitors?

The logo should answer these questions.

Instead of including a meaningless image, your logo should tell a story.

Customers should relate to your brand on a personal level. The more they can relate to your values, the more loyal they will be.

Hidden messages in logos are often achieved by the use of negative space. This is the area within and around the objects.

To give you a clearer picture, let’s take a look at Toblerone’s logo design:

Toblerone candy bar's logo design

The chocolate brand uses a picture of a mountain to illustrate the shape of its chocolate bar. With a closer look, you’ll also notice that there’s a silhouette of a bear within the mountain.

This hidden silhouette is a link to the company’s history. Toblerone was founded in Bern, Switzerland, which is famously known as City of Bears.

You can hide by using this method. Play around with shapes to tell stories, be it your company’s products, vision, or history.

Tip 2. Choose the right font

Picking the right type of font is no less important than designing the symbol graphics. Just like images, fonts evoke different emotions.

To help you narrow down the choices, pick a font based on its category: serif, sans serif, or script.

Serif fonts are characterized by the little strokes at the end of each letter. It’s perfect for an elegant and timeless logo design, as demonstrated by Vogue:

Vogue's logo

Sans serif fonts, on the other hand, do not have those little strokes.

As such, sans serif fonts are the go-to choice for creating a sleek and modern logo. Some brands that use sans serifs are Chanel, Google, and Microsoft.

If you’re creating a logo for a personal brand, consider using script or cursive fonts. The handwritten-style adds a touch of authenticity and personal charms to your design.

Script fonts are often used by brands named after people, such as John Hancock Financial, Nicole Miller, and Oscar de la Renta.

Tip 3. Account for your color scheme

Using colors, you can put different emotions into your logo. By picking one that suits your brand style, your customers will link your brand with positive emotions.

Let’s see the meaning behind some colors:

  • Red — radiates passion, excitement, and determination
  • Green — is related to health and nature, or having a calm personality
  • Blue — use this color to inspire confidence, calmness, and trustworthiness
  • Yellow — for showing a warm and cheerful personality
  • Black — gives a modern look and conveys a sense of elegance and professionalism
  • White — provides contrast, good if you want to create a simple and minimalist logo
  • Purple — brings a sense of creativity and sophistication

If you don’t know how to get the right color combination, try to use color palette generators like Paletton or ColorSpace.

Just choose the primary color, and these tools will automatically create beautiful color schemes for your logo.

On a side note, be mindful when adding colors. As a rule of thumb, don’t use more than three colors, as the logo will be too much for your customers.

Tip 4. Consider your logo’s versatility

If you want your brand to be remembered, coming up with a beautiful logo is not enough.

Your logo also has to be versatile, meaning that it should look good anywhere. This should mean you don’t have to create different logos for different projects.

For that reason, ensure that your logo will appear clearly on any background.

Test and preview your logo on different platforms like web pages, packaging, and business cards before launching it.

All details — including lines, fonts, and colors — must remain visible when rendered in a small size.

A versatile logo fits any background and can even be used in different colors. To see how it works, let’s see how Coca Cola use its logo on different products:

Coca-cola regular, light and zero

Tip 5. Aim for memorability

Being creative with your logo doesn’t mean you have to make it overly sophisticated.

Remember, one of your main objectives is to make your logo memorable. To achieve this, simplicity is the way to go.

Avoid complex designs or using too many words. Otherwise, your logo might seem over-complicated.

As a practice, think about logos that are stuck in your mind.

Can you identify what makes them remarkable? Once you’ve found the reasons, see if it applies to your logo and use it to your advantage.

On the other hand, don’t hinder your creativity for the sake of simplicity. Pour all of your ideas out, make the first draft, and then simplify and perfect it later.

Tip 6. Ask for a second opinion

Ask for feedback to make sure that your logo is well-received.

You don’t have to look far. Just share your logo to your team, friends, and families, and ask what they think of it.

It would be even better if you can get opinions from those who belong to your target demographic. They can tell you whether you are likely to attract the right customers.

Most importantly, be open to constructive criticism. You can’t please everyone, but at least use the feedback to improve your logo.

How to Design a Perfect Logo With Zyro Logo Maker?

Most people think of graphic design software if they want to make a logo.

Unfortunately, this type of software is often expensive and takes a while to master. Alternatively, you might choose to hire an expensive professional logo designer.

However, there’s another simple and cost-effective option.

If you want to design a logo in an instant, consider Zyro Logo Maker.

The tool offers thousands of beautiful templates, which can be modified using a drag-and-drop editor. The interface is highly intuitive, and anyone can use it without any problem.

Here’s how you can make a custom logo with Zyro Logo Maker:

  • Enter your brand’s name and tagline. The text will instantly appear in the editor tool.
Test logo made by zyro
  • Choose a template that suits you. Use the search function to find a design that fits your niche.
  • Customize the logo to your likings — edit the icon, text, color, and layout.
customizing your test logo on zyro
  • Download the file. Your logo will be saved as a high-quality transparent PNG file. This is perfect for web use and printing.
final test logo made on zyro

Your logo is licensed under full commercial usage. This means you can use it for any business-related purposes, and modify the logo however you want.

The best part is, this logo maker is completely free!

No hidden costs and fees. Just a tool that is designed to speed up the logo making process and help your business.

Why is having a logo important?

A logo is a visual representation of your brand. Its main goal is to make your brand recognizable in an instant to customers, even if the logo contains no text.

Before you get to that level of recognition, a catchy logo helps grab the attention of potential customers.

In contrast, a bad or generic logo can make you look unprofessional and ruin your first impression.

For those reasons, it’s crucial to have a well-designed logo.

How to design a logo recap

You can distinguish yourself from your competitors by coming up with a professional logo. A beautiful logo design grabs the attention of your target customers.

In this article, we’ve shown you tips and tricks to create a great logo for your brand. Let’s quickly recap:

  1. Know your business’ story and purpose — use your business story and purpose as the inspiration of your logo.
  2. Choose the right font — choose a font that represents your brand character.
  3. Account for the color scheme — pick colors that fit your brand’s style.
  4. Consider your logo’s versatility — make sure your logo looks great on any platform and any background.
  5. Aim for memorability — make it memorable by keeping it simple.
  6. Ask for a second opinion — get some feedback to ensure that your logo is well-received.

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