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Marketing

How to Drive Traffic to Your Website

Creating a stunning website isn’t enough if you want to monetize it. You need to be proactive in order to drive valuable traffic to your website.

Increasing traffic to your website improves your brand and product awareness. It should be no surprise that this kind of exposure will lead to more sales

An increase in visitors can also open up alternative opportunities to make money, such as selling ad space and implementing affiliate links.

Don’t worry if you’re not sure where to start. In this article, you will learn key techniques and proven solutions for how to drive traffic to your website.

What types of traffic are there?

There are two types of traffic: organic and paid.

Organic traffic comes ‘naturally’ when people find your website on other platforms.

Paid traffic comes from paid advertising on search engines, social media, or via ads.

Ranking high on SERPs (search engine results) is one of the best ways to attract more traffic.

The first organic result of a Google search will get 31.7% of all clicks, while almost 80% of the people searching will ignore paid ads.

The work needed for moving up in the rankings may be time-consuming and difficult, but for a business owner, the benefits of higher rankings should not be overlooked.

It’s important to know that only 0.78% of people using Google click on a link from the second page. Ranking is everything.

8 Ways to increase organic website traffic

Since organic traffic is preferable, it’s important to know how to attract it to your website. Let’s cover how to drive traffic to your website in eight methods you can use right now.

1. Create quality content

Quality content is an essential part of any website.

Not only will quality content drive visitors to your site, but it will encourage them to come back again.

Content marketing is the first part of the sales funnel, building awareness and trust. By creating posts relevant to your niche, you’ll build authority in the field.

There are a few steps to keep in mind before you start crafting your posts. First of all, make sure to tailor the content to your niche of expertise and needs of your potential customers.

Provide relevant, factually correct information. Your goal is to inform.

Secondly, ensure that your content is well written. Follow proper style, create a logical structure and ensure that there are no grammar mistakes. Your visitors are likely to leave your site if the content is hard, or impossible to understand.

To ensure that your content is well written, use tools like Grammarly or the Hemingway app. It will highlight grammatical mistakes, as well as sentences that are hard to read.

Make sure to include visuals into your content. Use catchy headings, but don’t overdo it – nobody likes clickbait.

2. SEO

SEO ties in closely with content marketing. It makes your site easier for people to find through search engines.

There are two types of SEO: on-site and off-site.

On-site SEO involves tuning the content, layout and linking architecture of your website to improve search engine ranking.

This includes creating quality content with relevant keywords. This is done by conducting proper SEO research, finding the keywords your audience is likely to use, and creating content around them.

Make sure that your on-site SEO is conducted thoroughly. Add Meta Descriptions to all of your pages, include Alt Texts to your images, use meta tags, and create proper SEO titles for your content.

Never stuff keywords into your content. Search engines have smart algorithms that will recognize lazy SEO and penalize your website for incorrect use of keywords.

Off-site SEO involves gaining better ranking by working on everything else that supports your site.

Having other websites link back to yours, creating shareable content, conducting guest blogging, and carrying out social media marketing are all possible approaches.

Take advantage of tools that help drive traffic to your site.

  1. Google Analytics – tracks, reports, and measures the traffic on your site
  2. Ahrefs – performs keyword research, helps you find your rank and competitors’ rank
  3. SEMrush – finds out who’s linking to your site and tracks your site’s ranking
  4. Ubersuggest – finds keywords and content suggestions and comparisons

3. Responsive website design

Having a responsive website design ties in closely with SEO and your SERP rankings.

Google promotes mobile-first design. This means Google uses the mobile versions of websites for their primary ranking and indexing, rather than the desktop versions.

Mobile first design ilustration

Not having a responsive website will hurt your search ranking.

Other website qualities that will affect your search rankings include:

  • Site usability – visitors to your site won’t stay if they are having a difficult time navigating through it.
  • Page loading time – Google considers your pages loading time, and can penalize your site if it’s too slow.
  • Bounce rate – when a visitor lands and exits on only one page in a matter of seconds. High bounce rates can lower your site’s search ranking.
  • Duplicate content – Google will penalize your site if it finds duplicate content that looks suspicious – trying to trick Google to boost your score. It’s important to link any legitimate duplicate content, like a mobile version of your site, back to your main site to avoid penalties.
  • Site Security – often referred to as SSL, is what verifies and protects your website. This SSL certificate makes your site more secure for you and your site users.

If you’re looking to build a responsive website, you’re in luck. Zyro has dozens of responsive website templates that are easy to customize.

Using Zyro’s website builder, you can preview how your site’s design will look on all devices. These designer-made templates are SEO friendly and free to use.

What is more, with Zyro, you receive a free SSL certificate, alongside free hosting.

4. Email marketing

By building a strong email list and crafting a proper email marketing strategy, you can increase both traffic to your site and conversion rates.

Users must consent to receive your newsletters, so don’t steal or buy emails.

Once you have an extensive email list, pick an email marketing service to help you with your marketing strategy.

You’ll be able to track how the campaign is doing, craft newsletters and perform A/B testing. Some tools you might consider using include:

  • ActiveCampaign – a platform that helps you design sophisticated, automated email marketing that will save you time, and generate revenue for your company
  • Constant Contact – one of the original email marketing companies. A good option if you are looking for an easy-to-use tool.
  • SendinBlue – used for transactional emails, like forgotten passwords, or sending invoices and receipts
  • Hubspot – helps with your email marketing schedule, creating blogs, and analyzing and tracking campaigns
  • Drip – offers many tools but specializes in scheduling multiple emails to be sent to subscribers during a campaign

It’s crucial that you tailor your email marketing campaigns based on your audience.

Take things a step further by segmenting the campaign by demographics. This way you’ll be able to tailor your newsletters based on people’s interests.

Use emails to inform customers about sales, new features or content updates. It’s a great way to drive traffic to your website.

5. Social media marketing

According to The Next Web, over 3.48 billion people were using social media in 2019.

With this kind of reach, social media marketing has a huge potential to generate leads and increase brand exposure, which eventually improves sales conversions.

When crafting a social media marketing strategy, make sure to know your target audience and carefully create a plan according to their needs.

Set your goals, choose the appropriate channels, create a schedule for your content.

Keep in mind that different social media platforms require different strategies, so ensure you conduct thorough research.

A successful social media campaign will help you raise brand awareness and can significantly increase website traffic.

Dove #ShowUs is a great example of a successful social media campaign.

Dove used four platforms: Facebook, Twitter, Instagram, and YouTube, to launch its #ShowUs project.

They asked their audience to send in photos of themselves and “show us” (Dove) what they thought beauty is.

Dove's the Women of Project ShowUs

Another good example is the Starbucks Unicorn Frappuccino campaign.

Starbucks used Instagram to help roll out its annual Frappuccino Happy Hour with an infamous, pink and purple creation.

It’s hashtag successfully generated nearly 155,000 Instagram posts during that time.

Stabucks Hashtag example on Instagram

Another way to increase website traffic through social media is simply by using share buttons.

With a share button, it’s a convenient one-click for your followers to share your content or purchases on their Facebook, Instagram, and other platforms.

6. Guest posts and bloggers

Guest blogging is contributing your content to another website, or when you invite another blogger to publish a post on your site.

Guest posts are usually written for websites within the same niche.

Having guest posts is about leveraging your industry’s experts and their followers. Being a guest blogger is about promoting your brand to an already established audience. Both techniques are great for cross-promotion.

There are more benefits than just reaching out to different audiences.

When you share your knowledge on other websites, you can establish yourself as an authority or expert in your trade.

This has a ripple effect by improving your site’s domain authority, thereby increasing your search standings.

Inviting a guest writer can bring new ideas and content to your audience. If you are falling into a routine, a guest post is a great way to keep your readers engaged and happy.

7. Giveaways

A simple and fun way to drive traffic to your website is through contests and giveaways.

This is an exciting way to give your site a quick boost and to reward followers, but before posting or promoting your giveaway, you should have a strategy.

You’ll need to decide on what to give away and which platform to use for the promotion.

Set up clear rules, so your contest is professional and fair. Publish content on your website and share it on social media, via emails and so on.

There are various tools to help you with the giveaway. One of the most popular is the Rafflecopter – it makes creating giveaways and promoting them quick and simple.

8. Update old content

A tip that you shouldn’t overlook is that you can still attract website traffic with older posts. You can do this by adding up-to-date information and including SEO improvements.

Be extra careful with your newsworthy content. With its Freshness algorithm, Google prioritizes websites with more recent updates.

For example, a person searching for “Disney movie showtimes” isn’t looking for a history Disney releases. Instead, they should get a list of viewing times for the latest Disney movie.

Additionally, revisiting older content is an opportunity to check if your links are still good.

Since 88% of online customers are less likely to return to a website when they’ve had a bad experience, having a site with broken or outdated links can send your visitors the wrong message, and hurt your SEO.

You can use tools to help you find and fix broken links on your website.

With Google Search Console, you can look to see if your site has any search indexing errors. Screaming Frog is a free tool that can check for broken links.

Recap

Driving high quality, valuable organic traffic to your website can seem like a daunting task. But, it doesn’t have to be difficult if you follow our tips.

  1. Be mindful of organic and paid traffic results. Decide if it’s worth paying for an ad or if it’s more important to improve your rank organically.
  2. Apply SEO to your content and take advantage of tools that will further assist you. Update your old content.
  3. Keep your subscribers informed and updated with email marketing. Remember to always ask for permission to use someone’s email address.
  4. Take advantage of social media marketing. Figure out which platforms you can use to reach your target audience. Try hosting giveaway campaigns.
  5. Be a guest blogger. Pitch your expertise to established blogging platforms. In turn, invite writers and bloggers to write a guest post on your site.
  6. Keep your audience in mind when designing your site’s layout. Be sure that your design works well on smartphones and tablets, as well as desktop.

Lastly, since there are many methods of how to drive traffic to your website, it’s important to remember why people come to visit your site in the first place and amplify that.

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