Articulate writing and popular topics are essential for a great article, but eye-catching visual elements are a must for attracting traffic. Since 43% of users tend to skim blog posts, you should aim to create content that is easy to understand at a glance.
Unlike images used to illustrate or decorate, infographics present specific information or data with easily understood visuals.
Not only do they make an article look more appealing and easier to read, but they also improve the value of your content. Sounds like the perfect recipe for high-traffic articles, right?
Despite their benefits, a big drawback of infographics is that they take more time and effort to produce. Not to worry — this tutorial will show you how to create an infographic in five easy steps.
By the end of this read, you’ll be able to craft high-quality infographics to boost your blog’s appeal and ranking.
Step 1: Gather your data
As an infographic needs to convey accurate information, so first you must do your research.
You can start by identifying your audience demographics, as groups will react differently to certain topics and types of data visualization. This step determines the data and presentation you should use to evoke the best response from your target audience.
When conducting research, be mindful of the data’s quality. Good information needs to be accurate, reliable, and relevant to the infographic’s purpose.
Avoid using outdated and inappropriate data sources that raise more questions than they answer. Bad information may end up harming your website’s reputation.
Once you gather all the relevant data, start organizing it into a compelling arrangement. Create a flow that helps readers understand what you want to say with the information.
Make every point count.
Step 2: Pick a tool
If you’re not confident in your designing skills, we’ve got good news for you. There’s a high demand for infographics, and as a result, there are plenty of infographic maker tools to simplify the process.
Here are three of our favorite tools that can help you create stellar infographics in no time.
Canva is an online design solution for all types of graphic design purposes. It gives you access to a drag-and-drop design tool and a ton of royalty-free digital art.
Equipped with beautifully designed templates, Canva helps you produce high-quality designs without the hassle of drawing.
Besides having a vast range of infographic templates, Canva’s intuitive infographic maker provides an array of illustrations to support your production.
Once you’re done, you can download, share, or even order the design as a physical print.
While the tool is free, you can utilize premium design extras for $1 per use.
Unlike Canva, Piktochart specializes in infographic creation only.
Besides being beginner friendly, this cloud-based graphic maker is packed with aesthetically pleasing infographic templates, and over 1,000 icons and images.
Additionally, Piktochart provides color schemes to spark your inspiration and automatically colors your designs for you.
One of Piktochart’s headline features is its built-in search engine optimization, which helps your infographic get recognized by search bots.
An extra bonus is the number of sharing options available to boost your content’s exposure.
For premium features and tools, you can upgrade to the Pro plan starting at $24.17/month.
As Easelly mainly caters to the education sector, the tool empowers all users to create appealing infographics regardless of their technical or design skills.
This app still packs plenty of features that let you create various styles of infographics with different data formats.
Easelly is particularly handy if you want to upload the infographic to other platforms besides your blog.
While Easelly’s free plan is more than enough for most people’s infographic needs, you can unlock more assets and tools by upgrading to a premium plan.
The Pro for Business plan costs $5/month.
Step 3: Decide how to visualize the information
Having good information won’t do you any good unless you know how to present it.
Each style of infographic has different characteristics and uses. Thus, it’s vital to consider the intent and the data you want to present when creating one.
The most popular styles of infographic fall into seven categories:
- Statistical infographic — visualizes statistical data with the help of charts, text, and illustrations. This type of infographic depends heavily on survey and research results.
- Timeline infographic — illustrates a series of related events in chronological order. Perfect for showcasing the development of trends, growth, and historical events.
- Hierarchical infographic — organizes data into different levels. You can use all kinds of parameters to define the value of each level.
- Geographic infographic — depicts location-based data using map charts. Good for visualizing demographic and geographic data.
- List infographic — contains a list of information. Ideal for summarizing numerous data points within the same topic and highlighting their main points.
- Comparison infographic — showcases the pros and cons of a subject. Alternatively, you can use it to compare and contrast variables.
- Process infographic — visualizes a process by simplifying it. This type of infographic makes guides, tutorials, and recipes informative, and skimmable.
When creating an infographic, it’s important to keep the data separated from the text. This not only prevents confusion but also maintains the infographic’s aesthetic value and improves its readability.
4. Write the content
Researching is half the battle – your data won’t make much sense unless you add text to knit all the pieces together.
In this step, you need to write some copy to fill the gaps between all the visuals.
Infographic copy must be short and concise, as you need to divide it into sections to support each data point.
The goal is to knit both copy and data into a cohesive story that is easy to understand at a glance.
5. Design the infographic
Now that you have everything you need, it’s time to create the infographic.
Here’s an example using Canva for free.
1. After accessing the infographic design editor, choose the template that best suits your needs.
Feel free to switch between templates and explore everything available.
2. Replace the placeholder text with the data and copy you have compiled.
In Canva, you can do so by double-clicking the text boxes and writing in them.
You can change the font’s style, size, and alignment by modifying the font settings under the menu bar.
3. Insert relevant visuals into your infographic to support the content.
You can browse Canva’s free stock photos and videos in the Photos and Videos menus, or upload your photos via the Uploads menu.
Be asset conscious – adding too many visuals will end up distracting the reader from the content, and the infographic will take longer to load.
4. Finalize your infographic’s design.
Review its color scheme, elements, and overall content. Make sure it’s easy on the eye and conveys what you want to say to the audience.
5. You’re finished!
Once you’re satisfied, download or share the infographic to your preferred platform.
Master your infographics game
You’ll face hot competition in the blogging scene, so producing appealing content takes more and more effort. One of the ways to make your writing more interesting is by adding infographics.
Not only do they increase your content’s value, but they also improve your article’s readability, making key points easy to skim.
We hope this article answers everything you want to know about creating a great infographic for your blog.