Small Business Tips

How to Name a Business in 4 Simple Steps

Knowing how to name a business is a task an entrepreneur shouldn’t approach lightly.

Your company’s name is the first thing people will know about your business – whether it’s on a domain name or a business card. That first impression can mean the difference between success and obscurity.

Here you’ll receive advice on the full naming process, from brainstorming to registration and have several problems which may arise along addressed, the way if you’re doing this for the first time.

Let’s jump in and learn how to name a business.

How to name a business

Let’s waste no time and cover the four steps that will help you come up with an unforgettable, impactful business name:

1. Consider your business identity

A business name is one of your core branding opportunities. Its main focus is to highlight the essence of your company in just a handful of words.

To leverage the most naming power, you have to know your business and what it stands for. Think of the values or identity traits that inspire you. Ask yourself what makes your business special? What is its goal?

Zyro Website Builder template example

Your products or services, for example, can be a source of inspiration.

Referencing them in your name can explicitly tell people what your business offers. Burger King demonstrates this best, as their name simply spells out their main product: burgers.

2. Pick some alternatives

Now that you’ve found the core of your business, it is time to generate some name ideas through brainstorming.

The fastest and easiest way to generate ideas is by using a business name generator. The AI-powered Zyro business name generator can help you come up with tons of great name ideas in just two easy steps.

Zyro Business Name Generator's landing page

First, type in keywords that reflect the core identity and focus of your business.

Next, scroll through the list of generated names and choose the one that feels right. It’s that simple!

Try to note down several names as alternatives just in case your first choice turns out to be less than perfect, or already in use by another company.

3. Check the availability

After you choose a name that suits your brand, you should check domain name availability.

It’s best to use your business name as your domain to help visitors avoid confusion when they’re trying to find you online.

You should also choose the appropriate domain extension for your address. The different TLD’s (eg.: .xyz, .net) all have different associations.

For example, .org is great for any kind of organization, meanwhile .com is perfect for commercial websites, but can be used on virtually any kind of site.

To make the search process easier, try out the Zyro domain name search tool.

Zyro domain name search tool's landing page

Lastly, while choosing the right domain name, take the time to check social media platforms like LinkedIn and Facebook, to see if there are business pages with the name you’ve chosen.

These platforms are a crucial part of your marketing and branding efforts. Using your own name affects how easily recognizable your business will be.

4. Register the name

Now you’ve found the perfect name that is available on all platforms, it’s time to make it official.

You can do it right here on the Zyro Domains page!

Registering with Zyro provides you with domain privacy protection and a free SSL certificate. Here you’ll get a reasonably priced domain and simple renewals that don’t break the bank.

The process couldn’t be any simpler. Just enter your desired domain, follow the instructions provided, and the domain will be yours in less than a minute.

Additional tips on naming your business

Let’s cover some additional tips on how to name your business for maximum impact:

Keep things short and simple

Your business name is how customers spread the message about your products and services through word of mouth.

It’s important to come up with a name that is easy to pronounce, read, and write — preferably up to three syllables, and containing around 10 letters.

It also needs to sound good when said out loud, especially in front of thousands of people.

Some giant companies are great examples of this, such as Google, YouTube, GitHub, and so on.

Be creative

Creativity is fundamental when it comes to naming a business. Without it, the name could come out boring.

There are several ways to play with creativity, such as:

  • Mash-ups – combine two words and generate a new one. One big company that uses this method for its name is Groupon, which is derived from the words “Group” and “Coupon”.
  • Acronym – this is an efficient method for shortening a long name, such as the British Broadcasting Corporation (BBC) and Donna Karen New York (DKNY).
  • Personal touch – naming your business after yourself or a persona, like Wendy’s, McDonald’s, or Cadbury, gives your brand personality.
  • Use words from a different language – it might sound weird at first, but as time goes by, customers will get used to it. For example, Germany’s Volkswagen means “people’s car”.
  • Name it after a landmark – Fiji demonstrates this best. This bottled mineral water company is named after its water source.
  • Merge names with partners – try nicknames or last names. For example, the ice cream companies Baskin-Robbins and Ben & Jerries.
  • Mythological names – list names of characters or places in mythologies and find your inspiration there, similar to Ajax from the story of the Trojan war.
  • Play with spelling – although quite risky, it’s still worth a try. After all, Tumblr and Flickr seem fine with their missing vowels.

Get feedback

Getting feedback from people around you can bring vital insight into your choice, and help you evaluate the option.

Get feedback from your family members, friends, colleagues, and most importantly, your target customers. Try five to ten names while canvassing opinions, and see which one catches on.

Take into consideration any emotional feedback, like any form of dissatisfaction or excitement when they hear the name or any associations that the name brings up.

Add a keyword to your domain name

Adding a relevant keyword to your domain and business name is a great way to improve visibility both on search engine result pages and other platforms.

Each time people type keywords into a search query, it is more likely that they choose to open domains or links containing at least one of the keywords related to the query.

For example, for those who look for a website that teaches how to make videos, they’ll probably be more inclined to visit Video School Online.

Try to put keywords into your domain, but do it very wisely.

Ensure your URL is backed up with website content that is representative of the keyword as search engine algorithms take into account content relevance.

Also, avoid keyword stuffing, as it violates Google’s Quality Guidelines, and may end up hurting your SEO efforts.

Last but not least, avoid hyphens and numbers if possible. They make the domain or business name hard to spell verbally, making it harder to share.

Why business names matter

Business names can do more for your project than you might first think.

Like a logo, they leave an impression on your customers and partners. It is normally the first thing someone learns about your company.

The name also summarizes what to expect from your brand. Each time customers encounter the name, everything associated with it will come to their minds.

For example, talking about Tesla, people won’t only think of electric cars, but also about the enigmatic inventor, Nicola Tesla, that the company is named after, along with its founder, Elon Musk, and his effort to use sustainable energy.

That’s why it’s crucial to come up with a good business name that can represent your brand’s identity in the best way possible.


Naming their business is one of the most significant tasks a new entrepreneur has to undertake.

There’s plenty of benefits to be gained from a strong, brandable name. It leaves a good impression on customers, represents your brand in the industry, and increases online discoverability.

To help you out, we compiled some tips on how to name your business.

Try out these four steps when naming your business:

  1. Consider your business identity – find anything about your business that can bring inspiration and generate ideas.
  2. Pick alternatives – just in case your first choice is taken, it’s best to have a few alternatives on hand. Additionally, you can get more feedback when asking for a second opinion.
  3. Check availability – use an online domain search tool to make sure your business name isn’t registered as a domain, and don’t forget to check for social media pages with similar names.
  4. Register your name – don’t waste time; great ideas get taken quickly. Establish your brand, register a domain name, and start your business’ online journey.

You should also make sure that your name is catchy, get some feedback, and consider including a keyword in it.

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