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Got a New Domain Name? Here’s How to Use it

If it’s your first time owning a domain name, it’s perfectly normal to feel a little lost.

We’re here to help you kick your creativity into gear and understand everything, from the registration process of a web hosting plan to establishing your presence with a stellar website for your business.

What are the steps?

For many domain newbies, knowing what to do once you’ve bought a domain name can be a bit of a mystery. Not anymore – here are your next steps to get started building your website:

1. Connect your domain name to web hosting

You’re probably thinking about creating a website with your new domain name. 

If so, one of the first steps is to connect it to a web host with a reasonably priced hosting plan and SSL protection.

A web host is effectively the server space that will become home to any site you create at your domain name. For small businesses, third-party hosting is essential. 

Most quality web hosting providers and website builders have a simple and straightforward domain connection process:

  • You navigate to the control panel
  • Look for a domain transfer or domain connection section
  • Enter your new domain and related information
  • If you’re working with top-quality players like Zyro, you’re all done. 

2. Create a website, blog, or an online store

A website allows people to discover you and your business online. 

You don’t have to have a website to own a domain name, but you do need to have a domain name if you want to share your site with the world.

If you pick a catchy domain name, you can improve the chances of people remembering your website address. This will open you up to more organic traffic and better brand awareness.

Make your domain name similar to or the same as your business name. Take it’s clear which company owns that domain name.

You have a few options when it comes to setting up your website. You could:

  • Code it from scratch, if you have time and can code.
  • Pay someone else to do it, if you have a big budget.
  • Use a website builder, if you value speed, affordability, and ease-of-use.

We recommend opting for a website builder if it’s your first time creating a website. Why? Because a good website builder:

  • Has professionally-designed templates to accommodate all types of websites — from online stores to portfolios and everything else in between.
  • Has everything under one roof, like web hosting, storage, and SSL certificates.
  • Is mobile-optimized. Cater to internet users everywhere, and on any device.

3. Get a custom email address

Once you’re done getting hosting and setting up your website, the next step is to create a custom email address.

Linking an email service to your domain name gives you the option to have a custom email address. For example:

This is particularly important if you run an eCommerce store and often interact with your customers. It also boosts your brand’s credibility, email open rate, and conversion rates. 

While a free Gmail or Hotmail email account can get you started, you can quickly run into problems with spam filters.

Considering that 14.5 billion spam emails are sent globally every day, having a unique address based on your domain name can improve overall email deliverability.

If you have a Zyro-powered online store, set up a professional business email with the platform at no extra charge. 

You can put your domain next to the email address, and migrate content from your old mailbox so you’ll never lose track of previous conversations.

4. Develop your presence

A brand separates you from competitors in the same niche and lets people recognize you, so this step is critical for businesses.

It’s the kind of thing that takes your company from being found randomly in search results to being the name people type into search engines.

Since a domain name generally represents a business, owning one helps you get one step ahead. If you’re serious about branding, focus on:

  • Producing high-quality content to give new visitors a reason to return.
  • Developing your branding assets, like a distinctive logo, tagline, and brand story.
  • Prioritizing SEO optimization to attract organic traffic and climb rankings.
  • Building a following to help your site and company grow faster. 
  • Maintaining a good reputation to develop trust with your audience.

5. Grab the right social media handles

Whichever social media platforms you choose, create a uniform look and message that links all your channels on the internet together.

You want your social media handles to be as similar as possible to your domain and brand name, to make it possible for users to find you easily in a menu search.

Set up new accounts on the platforms that you plan to use. If you’re short on time, just sign up with your custom email, grab your desired username, and finish later.

The social media platforms you choose will depend on the kind of business you run, and who you’re trying to reach. 

6. Monitor your website’s growth

To have a website designed for growth, you need to keep track of the popularity of your site by monitoring performance and traffic growth rate.

You can do so easily using a tool like Google Analytics or Google Search Console. These free Google services generate valuable data and metrics about your website.

Because this data is so important for making decisions about the direction of your business, take time to really understand how to use insight metrics. Pay attention to:

  • Auditing the technical SEO sections on your site.
  • Increasing site speed.
  • Improving user experience to avoid page errors and faulty links.
  • Providing relevant and new content.
  • Ensuring that your website is secure with up-to-date SSL encryption.
  • Checking your hosting meets your needs.

7. Sell your domain

You may at some point want to sell your domain to someone else. Keep in mind the fact that some domain names are worth millions of dollars – we’re not kidding.

Chances are someone out there is willing to pay some money for your domain on an auction platform, especially if you’ve picked a popular phrase or word.

There’s so much you can do with a domain, and even if it turns out it’s useless to you, it can still prove to be a money spinner.

Written by

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Olivia is a writer for Zyro and an eCommerce know-it-all. Having spent many years as a retail buyer, she loves writing about trend forecasting, brand building, and teaching others how to optimize online stores for success. She lives in London and spends a lot of time exploring the city’s parks with her whippet.

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