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30 Illuminating Website Facts and Stats for 2022

Internet facts and stats feature

The average person spends a total of around 190 minutes on the internet every single day. Apparently.

And if you find that statistic shocking, we’re willing to bet that it’s because you have a feeling that your screen time is probably closer to double.

The internet is awash with fascinating data about user behavior, online trends, and the websites that you surf every day.

And whether you’re starting up a website of your own or are simply interested in the facts that underpin the internet, we’ve got some doozies for you that might just make you feel a little better about how much time you spend here.

We’ve compiled 40 of the most fascinating statistics about the internet and fun facts about websites. So, check them out to get some website design tips of your own. 

Top 20 website statistics and facts (2021)

Ad campaign designs on laptop

Let’s start with the big hitters. These are the top facts and stats which everyone building websites or using the internet needs to know. 

Whether you want to get a better understanding of website design best practices, or simply get into the heads of your website visitors, this is information you need to know. 

Let’s get to business. 

Web page design and internet user habits

These first 10 facts are dedicated to web design and its influence on users’ behavior. 

  1. On average, internet users only take 0.05 seconds (50 milliseconds) to make their mind up about your website. To impress website visitors, you need fast load times and key info up top. 
  2. A full 75% of consumers say they’ll form an opinion about a company and its credibility.  based only on its website. It pays to invest in good web design. 
  3. If that’s not enough, 48% of users admit that they base their judgment of the credibility of a business exclusively on its website design.
  4. Users are fickle, and 88% of online consumers report being less likely to make a return visit to a website if they encounter a bad user experience.
  5. More than one third of users (38% to be exact) will stop visiting a website if they judge it to have an unattractive layout.
  6. When people are asked to offer feedback about websites, 94% of negative responses are related to bad design. These are facts you cannot ignore if you’re building a website of your own. 
  7. It matters how fast each page loads on your website. Visitors have short attention spans, with 47% of people demanding a maximum of 2 seconds of loading time per page.
  8. How much does speed matter? A staggering 40% of people will navigate away from a website if it takes more than 3 seconds to load. That percentage is even higher among smartphone users. 
  9. If you’re running a business site with slow loading landing pages, you may find that an apparently insignificant 1-second delay in load time results in a very significant 7% drop in conversions.
  10. Slow websites cost businesses huge amounts of money. It’s estimated that $2.6 billion in sales revenue is lost due to slow loading each year.

Mobile-friendly design and smartphone users

  1. Why is mobile friendly web design important? Well, if your mobile page load time increased from 1 to 10 seconds, the probability of a user navigating away goes up by 123%.
  2. People would rather use attractive websites. A full 57% of users flat out won’t recommend a website if it’s got bad mobile web design.
  3. In 2019, more than half (52.6%) of internet users were on mobile for the first time. 
  4. So it makes sense that 85% of people feel that your company website should perform as well or better on mobile as on desktop.
  5. Mobile visitors are even more important for business since 57% of traffic on retail websites is visits from mobile devices.

Internet usage statistics

Now that we’ve introduced you to some stats on websites, let’s turn our attention to some more general internet facts. 

  1. Of all the 7.8 billion people in the world, more than one half (4.54 billion) are online and active Internet users.
  2. How much competition for attention does your website face? Well, in 2020 web users have the choice to visit any one of the ~1.2 billion websites on the World Wide Web.
  3. The amount of content on the internet is staggering, in fact, the estimated number of blog posts published around the world every day is over 4 million.
  4. WordPress leads the way in content management, with an almost two thirds (63%) share of the content management system market share (bonus fact: 36.2% of all websites are built on WordPress).
  5. Not every user is your friend. Worryingly, 90,000 websites are hacked each day. A disproportionate number (83%) of hacked websites are built on WordPress.

Further stats about websites and the internet 

Let’s take a deep dive into some more facts about websites and the internet, and explain what they might mean for your business. Included are some dos and don’ts for 

21. Up to 60% of mobile users contact businesses from Google

Almost a third of people who use a mobile device to surf the internet have used the search engine to find and use a phone number, email address, or other contact information for a business. 

What does that mean for your company?

Simply put, when people need help, they turn to a search engine. If they can’t find your contact information easily in the search results, they’re liable to look for service elsewhere. 

Be sure to create a Google Business listing, and optimize your website to make contact details easily discoverable. 

22. Around 44% of visitors will leave your website if there’s no contact information

On the subject of consumers looking for contact information, your concerns go beyond just what they can find on Google.  

Almost half of all visitors will simply hit the back button and leave your website if they’re unable to find your contact information.  

To make sure your company is easy to contact, consider having a dedicated contact page with your phone number displayed and a contact form available.

You might also put this information in the footer of your website or another noticeable area. 

23. Google search results are worth $160.74 (and counting)

The most recent figures from 2019 show that web traffic sent to company websites from Google accounted for a whopping $160.74, and the figure is expected to be even higher this year. 

What does this tell you? Firstly, that you need to turn your marketing attention to SEO, and design a website that is attractive to search engines. 

You can do this by creating content, like blog articles, which answer user queries. You also need to be sure that your website design is set up to convert with a great user experience to ensure you make the most of impressions. 

24. Over two-thirds of customers find customers via their blog

writing blog on bed

While blogs might be an afterthought or viewed as an SEO tool at some companies, for those in the know, blogs represent a great way to capture visitors and engage their short attention span in compelling content. 

On the web, 70% of users read the content on a company’s blog before interacting with the company in any other way.

Even if they don’t know your company name, a huge number of users will visit your blog if it has helpful information. 

The lesson? High-quality content in a helpful article is a great way to steer internet traffic towards your website. Seriously consider adding a blog to your site. 

25. You have 10 seconds to leave an impression 

We’ve already discussed how load time and page design influence how long people will stay on a website, but the thing is, text content is a huge factor too. 

Consumers will give you 10 seconds of their time to let you explain what your website is about and leave them with positive impressions. 

If users don’t understand what your content is about in that time, they’re likely to leave your site, costing you potential sales and meaning it’s unlikely they’ll give you second chances. 

Make sure that each page has a clear and descriptive title, that introductions are catchy, and that important information is always above the fold. 

26. Videos convince 73% of visitors to buy make a purchase

How can website stats help your marketing make more of an impact? 

How about by understanding that over two thirds of consumers are more likely to purchase on a company’s website if there’s video content involved. 

It’s probably not news to you that video can drive web traffic, but it’s also a great influence on purchasing habits. 

If you want to encourage more purchases, consider adding video tutorials or product demonstrations to your website. 

27. Customer reviews are trusted by 72% of shoppers 

Woman holding a smartphone, forearms with watch

If you’re selling online, you should already know that social proof is an important part of marketing. 

Here’s the interesting thing, though: shoppers looking to make a purchase will usually trust the opinions of strangers on the web as much (if not more) than they would a personal recommendation from a friend or family member. 

To help improve the way that social proof aids in your marketing efforts, you should design ways to weave customer feedback and reviews into your messaging. 

If you’ve got a great score on Google Reviews or Trustpilot, be sure to advertise that fact on your website. 

28. Visitors expect to find key product and service information on your homepage

While well-designed website navigation is important for helping potential customers find the pages and information they need, 86% of people simply want to get the most important information from your homepage. 

The lesson from this fact is easy: when planning your web design, be sure to name the key features of your product or service right away on your homepage. 

Be careful, though. A crowded homepage can be as counterproductive as a sparsely populated one.

Don’t count on your average internet user to spend time reading through loads of text to find the information they’re looking for. 

The key is to strike the right balance between providing enough information upfront to keep users on your website and blasting them with too much information. 

29. A consistent color scheme helps 80% of visitors remember your site

We’ve discussed all kinds of content so far, but did you realize that something as simple as the colors you use on your website will help establish your brand in consumers’ minds?

The vast majority of visitors will have an easier time remembering your website, and therefore your company and brand, if you’re sure to use a consistent color scheme throughout

If you already have established brand colors, it’s advisable to stick to using these throughout your website. If you don’t, maybe it’s time to start selecting some?

30. Conversion rates go up 5.5x with personalized recommendations

If you work in eCommerce, you’ll know for a fact how important personalization is, but the most effective tailormade customer experiences go a lot deeper than just including someone’s name in the first line of an email. 

It’s been shown that conversion rates can be boosted by up to 5.5x if the product recommendations presented to users reflect their interests. 

If you don’t have much information about your users, you can get away with using demographic trends to suggest products they might be interested in. 

However, once you start capturing browsing and purchasing data about your customers, you can start to retargeted them with suggestions of products and services related to those you know for a fact they’re interested in. 

Sources and further facts

Below you will find the web pages where we sourced the data for the facts and stats mentioned above. We’re also sharing some other sites you might find helpful for discovering amazing internet facts.    

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Written by

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Duncan is obsessed with making website building and eCommerce accessible to everyone. He explains the best tools and the latest digital marketing trends in ways that are clear and engaging. His focus is on supporting the sustainable growth of small to medium-sized enterprises. When not writing, he enjoys deep sea fishing and endurance cycling.

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