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12 Informational Website Examples You’ll Want to Explore

magnifying glass against plain bright blue background

You want to be able to stop people in their tracks with your informational website. But is that even possible, in the vast sea of knowledge, otherwise known as the internet?

Think about what happens when you go on a quest for knowledge online. 

You’re hopping from site to site, skimming through content, and scrutinizing navigation menus. What is it that makes you stop and stare?

It’s totally possible to stand out. Sure, there are around 2 billion websites in existence, but only one will be dedicated to information about your business.

If you’re thinking about building an informational website, we’re here to inspire you.

What are informational websites?

Informational websites are perfect for businesses with an offline presence

Meaning that if you greet, serve, or liaise with customers away from your website, an informational website is your opportunity to be visible to a much wider audience.

Think about informational websites as a resource point for your business – all of the vital questions people might have should be answered here:

  • What is your business?
  • Why does it exist?
  • Where can people find you? 

Examples to inspire your creativity

We’ve shortlisted 12 informational website examples to help you create the best site for your own company. From cool content to unexpected features, there’s plenty of inspiration up for grabs.

1. The Rocks Markets

The Rocks Markets web page
Source: www.therocks.com

This bright and breezy informational website greets visitors with a content-filled home page. It’s important to nail the design of your hero section, and this website takes an innovative approach.

Although the area above the fold contains a lot of information, the left-hand navigation bar seamlessly condenses as the user scrolls down the page.

The website is for a street market in Sydney, selling food and homewares in a scenic location. 

With that in mind, the most relevant information is prioritized. Right away users can see a map and links to restaurants, events, and stores.

Ideas to try out: Inspiring hero section, navigation supporting the web design

2. Morningside Dental Care

Morningside Dental Care website
Source: www.morningsidedentalcare.com

This dental business does a great job of providing tons of information without compromising the design of its website. If you need to find a neat way to organize your content, check it out.

A vibrant landing page ticks all the boxes: value proposition, call to action button, and a visual cue to scroll for more. 

Once you’re scrolling you’ll find a review section, contact details, and any other essentials for getting to know a new dental clinic.

Ideas to try out: Eye-catching landing page design

3. Bussey Rooftop Bar

Bussey Rooftop Bar hero slider
Source: www.busseyrooftopbar.com

We love how this website uses hero slider functionality to give users a feel for the place. Sites that are promoting venues should always provide plenty of photos.

Using a grid-like website design, information about the company and its amenities is stylishly laid out next to vivid imagery. 

The zesty pink and green color scheme, paired with sunshine-filled shots gives users a great idea about the vibe of this place. 

Your informational website is there to attract new customers, so make it as visually appealing as possible. 

Ideas to try out: Image slider in the hero section

4. Biltmore Gardens

Biltmore Gardens page
Source: www.biltmore.com

As well as providing a guide to potential guests, this informational website has integrated a ticketing service into its design.

This is a great sales tool to add into sites for visitor-based businesses. Just make sure that the content you’re sharing is compelling enough for users to click that call to action.

We also like the sophisticated aesthetic of this website. Much like the venue itself, the typography and features are classic and well-organized.

Ideas to try out: Clear call-to-action buttons in the menu

5. Third Space Gym

Third Space Gym journal page
Source: www.thirdspace.london

Use your informational website to elevate your brand identity and motivate your target audience. This London-based gym uses a bold, powerful, and dynamic design.

Providing diverse content for both members and general users, the website is packed with info about classes, locations, and treatment lists. And there’s more.

The company has integrated a journal (called This Space) into its website offering tips, ideas, and insights to users. 

If you want to max out engagement and boost SEO relevance, why not add a blog or a series of guides to your site? It’s a whole new source of information for people. 

Ideas to try out: Include additional engaging content (think blogs, eBooks, and online guides)

6. Fairwind Charters

Fairwind Charters hero slider
Source: www.fairwind.co.nz

One of the basic rules of web design is to hook your audience with an amazing hero section – that first part users see on-screen when they enter the website. 

This informational website is for a yacht chartering business, so it needs to contain lots of practical details. But the hero section is sleek, uncluttered, and high-impact.

Using a full-screen photo slider design, the website will compel any visitor to explore more. It’s an easy but effective way to maximize engagement and visit times.

Ideas to try out: Full-screen photo slider in the header section

7. Sonsoles Print Studio

Sonsoles Print Studio website
Source: www.sonsolesprintstudio.co.uk

The quirky layout of this website is bound to charm new customers. With plenty of white space and nothing but essential information on display, it’s simple and sweet.

We love the slanted design of the navigation menu, which becomes a central feature on the site.

Clicking on any of the items in the menu will load that information without changing the cool layout of the website. There’s less visual noise, so that users can find everything easily.

This charming format totally suits the identity of a creative small business.

Ideas to try out: Navigation menu, use of white space

8. White & Case Law Firm

White & Case website
Source: www.whitecase.com

Who says that a professional website can’t be visually appealing? If you want to advertise a more corporate company, you’ll still need to stand out on the web.

Sites like this one have all the important info a potential client needs, with the added bonus of being aesthetically pleasing. We think it’s a great idea.

New clients will likely think such a smart website represents a smart team. Remember to keep colors deep and sophisticated, and opt for abstract imagery.

Ideas to try out: Deep color scheme and abstract imagery

9. Fogo Island Inn

Fogo Island Inn hero slider
Source: www.fogoislandinn.co.ca

This website contains a crazy amount of info, but it’s the opposite of overwhelming. With the help of a slider function and some spectacular photos, the hero section is perfect.

If you’re building a website for a location, consider overlaying full-page images with a series of attention-grabbing one-liners about your business.

By drawing users in with simple statements, they’ll feel more excited about reading the details.

And when it comes to those details, try to put them into an intuitive order like this website does. 

Ideas to try out: Photo-heavy hero section, simple landing page statements

10. Miriam Monfredo

Miriam Monfredo website
Source: www.miriammonfredo.com

This portfolio-style website showcases an author and her works. But it’s the hero section that will really draw users in.

A vivid photo takes up the whole page except for a chunk of white at the bottom of the screen, which encourages you to keep scrolling.

There, you’ll find a bio of the author, followed by a visual reel of her best-selling books. It’s a simple informational design, but it really works.

Ideas to try out: Jaw-dropping hero section

11. Goldsmiths University

Goldsmiths University website
Source: www.gold.ac.uk

As you would expect from an education website, students are prioritized here – the hero section caters to their immediate needs.

It’s a creative university, and that shows in the bold, bright layout of the website. Using a white, yellow, and black color scheme, the site is easy to read and navigate.

The overall vibe of the website is organized but not plain. Plus, we love how the right-hand navigation menu pushes the hero image to one side when expanded.

Ideas to try out: Page layout that reflects your business

12. The Gild Brand Consultancy

The Gild hero slider
Source: www.the-gild.com

Sure, the term ‘informational website’ sounds a little dull, but it doesn’t mean all informational websites are dull. 

Hopefully, you’ve noticed that by now, but if not, check out this example. With a full-screen video slider in the hero section, you could sit here for ages.

As all good informational websites should, this one answers the essential questions, but in a very literal way. The navigation menu features ‘what’, ‘how’, and ‘who’.

If your brand has a creative edge, or a cool sense of humor, this website should be an easy reference point for your design brief.

Ideas to try out: Literal navigation menu

How to build a first-class informational website

You probably picked up on a few recurring themes in our list of examples – turns out, all the best websites use similar features to get their high-impact results:

  • Stand-out hero section. You need to wow every person who lands on your website. That means creating an uncluttered home page with stunning visuals, a clear value statement, and an obvious call to action.
  • Stylish design. Coordinated color palettes and unfussy typography are your best friends here. We’re biased, but the beautiful templates and full customization capabilities from Zyro give you everything you need to get started.
  • Clever categorization. The goal of your informational website is to show potential customers who you are and what you can do for them. Even if you have a lot to share, make sure that every detail is logically laid out. 

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Olivia is a writer for Zyro and an eCommerce know-it-all. Having spent many years as a retail buyer, she loves writing about trend forecasting, brand building, and teaching others how to optimize online stores for success. She lives in London and spends a lot of time exploring the city’s parks with her whippet.

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