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The Latest and Hottest Website Builder Trends (2020)

person working on laptop

When you look at some of the top websites, you’d be forgiven to think that it’s easy to build something just like that in a few days.

The truth is that those websites are built like Swiss watches – precision is key and each small piece serves a vital role to keep the whole thing running smoothly.

Building a website can be complex, taxing and, most importantly, intimidating.

Website builders to the rescue

If you want to have your own website, but don’t have knowledge of coding or web development, we suggest you use a website builder.

These platforms are a gateway for any would-be website owner, – including you. The industry is dynamic as it grows and changes pretty much every day.

The best website builder software providers have upped the ante by providing new features, increasing website security, and making the building process more intuitive.

As websites are now more accessible than ever, you have no excuse to not have the website that you have been dreaming of all this time.

Simply follow these industry trends to have the best building experience and you’ll have a website in no time.

1. Dark mode optimization

Apps and operating systems everywhere give users the option to quickly turn their interfaces dark. This means that everything that was originally white or light becomes black. Meanwhile, the letters stand out in white.

Not only does it look super sleek, but it can also save battery life. For example, Google Chrome allows users to switch to dark mode while browsing through websites. However, only those websites that are optimized for dark mode will be accommodated by the feature.

Now, more website builders have the feature that allows you to set your website up for dark mode viewing. Take your time to optimize for dark mode properly. If you miss something, your content might not be displayed properly, leading visitors to leave your website.

2. Minimal mobile layout

As of the last quarter of 2019, 52.6% of internet traffic comes from mobile. That’s more than half!

If the trend continues, there will be more people that browse on their smartphone than desktop. Whereas mobile optimization of websites was the trend way back in 2016, now things are a bit different.

The current building trend is that mobile layouts should be as minimal as possible. Smartphone screens are small and users want less content to make for easy browsing. Minimal pages also make for a much better browsing experience.

Woman fingers browsing on smartphone

3. Cheaper plans

Seeing the opportunities that owning a website brings, more people are now interested in running a website. You are probably asking yourself how to create a free website free of cost. Let us count the ways.

There are some website builders out there that offer a free package for their clients. But these versions are fairly limited and will only allow you to create a very basic website. The good thing is that while free options are limited, premium packages are becoming a lot cheaper and better in terms of features and tools.

As the competition between software providers tightens, you can expect to see each of them outdoing one another with generous packages and competitive prices.

For those that want to have a website, there are now many plans and packages to choose from and they’re sure to find one that fits their needs.

4. Space for videos

People used to hate seeing videos pop up on websites, because it slowed browsing down. Auto-play became the arch-nemesis of many too. Things are different now, with internet connection being faster and streaming more smooth.

People want to watch videos. According to a study from Forbes, 80% of internet traffic was attributed to videos last year. This trend is expected to continue well into this year.

The best website builder platforms are making sure they accommodate videos, from making them fit the interface perfectly, to ensuring that they load properly.

5. Embrace diversity

You may have noticed that even emojis now come in different skin tones. This is a great thing as it allows each user to feel represented in some way.

This trend is slowly becoming part of website builders too, as inclusiveness is something that all businesses try to achieve. This year and beyond, social inclusivity will truly flourish.

When it comes to website builders, expect design elements that are more sensitive towards other cultures and nationalities. For website owners, this means they’ll be able to reach a broader demographic as well.

6. Easier support integration

The goal of every website builder is to help its client build a dream website. In turn, website owners’ goal is to ensure their users have a smooth user experience.

And if they don’t, or they simply have questions, website owners want to make it easy for people to reach out.

Automated chat support systems that respond to orders and queries immediately are a big trend. Visitors are now able to get a response in real-time – a better chance of them staying on a website.

Womans hands on laptop, working and typing

7. Motion user interface

It’s hard to get, let alone keep, the attention of the average online visitor. Recent statistics suggest that website visitors stay at on a page for an average of 10-20 seconds.

One way to keep them drawn to your page is by having a motion user interface (UI).

Simply put, motion UI are page elements that are animated. These used to slow down page loading. But thanks to advancements in website building technology, motion UI doesn’t use up much of the website speed.

There are many website builders that will help you generate the best motion UI for your platform. Though keep in mind that not many website builders offer this – it’s more of an exception.

Build a website that will last

There are countless website builders to choose from, but not all of them have the capacity to provide you with an intuitive, cheap, and flexible experience.

If you are looking for the best of the best, the creme de la creme, we suggest taking a few builders out for a test run.

Checking out a few of the top options will help you find the one that suits your needs the most. and find one that suits your needs.

And don’t forget that building a website isn’t just about the looks.

Things like the SSL security, authorized payment gateways, data backup, GDPR consent, and others might sound really boring, but are essential to keep in mind.

You don’t want to lose data or watch your beautiful new website crumble at the first sight of an attack.

Written by

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Martina is an expert in writing about website building and eCommerce, but her real passion is helping others grow their small business online. From solid branding to punchy marketing strategies, you can count on her for the best growth tricks. In her spare time, Martina loves nothing more than a good scoop of ice-cream and a sweaty match of tennis.

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