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Marketing

What are the 5 W’s and 1 H

The 5 W’s and 1 H are often called the reporter’s questions, as they help with gathering information. They stand for “Who? What? When? Where? Why?” and “How?”. The concept of 5 W’s and 1 H is not just limited to journalism. In fact, it is used in breaking down any complex project into simple […]

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Marketing

What Is Social Media Marketing?

Social media marketing is the use of social media platforms to gain exposure and brand recognition. Social media marketing can: Increase brand awareness Build trust with your audience Drive traffic to your brand site Boost conversions and sales Making it part of your marketing strategy is helpful due to social media’s presence in users’ everyday […]

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Marketing

How to Use LinkedIn Advertising to Get More Sales

Did you know that you can create ads on LinkedIn? The social media platform has helpful tools to promote your business and get more sales. However, you need a different strategy on LinkedIn, since you will be targeting professional workers and other businesses. We’ll show you how to start LinkedIn advertising and maximize the tools […]

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Marketing

What Is Guerrilla Marketing?

Guerrilla marketing is a unique and low-cost promotional strategy to advertise a brand. Guerrilla marketing methods are often unconventional. They stretch beyond traditional media forms, such as video ads or flyers. If you’re someone new to learning about marketing strategies, getting familiar with guerrilla marketing can be eye-opening. It might also be a valuable opportunity […]

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Marketing

How to Do Keyword Research to Get More Traffic

Using the right keywords in your content is the best way to grow your website’s traffic through search engine optimization (SEO). Effective keyword research is vital to these efforts. Keywords are search terms used by potential customers to find what they need on the internet. If you create content on your website including these keywords, […]

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Marketing

How to Advertise on Instagram: A Complete Guide

Instagram advertising is a relatively new marketing practice that offers big opportunities. With more than one billion active users, the platform helps brands reach out to a broad audience and build a following. We’ll explain how to use Instagram advertising, why it’s worth using, and how much ad campaigns cost. Plus, we’ll provide a step-by-step […]