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Marketing

Launching a Product: Roll It Out in 9 Simple Steps

When launching a new product, your primary objective is to create a buzz around what you have to offer.  It’s no longer acceptable to just list a new product on your online store and hope that customers flock in. You need to develop and roll out a targeted strategy to make sure your product gets […]

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Marketing

What Is Affiliate Marketing and How You Can Start

Many of us dream of having passive income as either our main source of cash or as a reliable side hustle. For some, that dream takes the shape of affiliate marketing. When done right, affiliate marketing offers a revenue stream you can set up and leave to its own devices. Instead of pulling yourself out […]

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Marketing

How to Sell on Instagram in 10 Simple Steps

More retailers are recognizing the value of having an established Instagram presence, and consumers are increasingly turning to the platform to interact with brands. Instagram has become a hub of advertising and sales. You too can monetize your Instagram feed and sell products directly from your profile. With very little setup, you can have a […]

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Marketing

The Top 10 eCommerce Trends of 2020

Online shopping is catching fire.  The size and significance of eCommerce retail are steadily moving upwards By 2021, it’s forecasted that eCommerce sales worldwide will surpass $4.9 trillion, up from just $1.3 trillion 6 years ago. This astonishing 265% growth rate had driven the sector’s growing importance to the overall economy. Between 2018 and 2019, […]

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Marketing

What are the 5 W’s and 1 H

The 5 W’s and 1 H are often called the reporter’s questions, as they help with gathering information. They stand for “Who? What? When? Where? Why?” and “How?”. The concept of 5 W’s and 1 H is not just limited to journalism. In fact, it is used in breaking down any complex project into simple […]

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Marketing

What Is Social Media Marketing?

Social media marketing is the use of social media platforms to gain exposure and brand recognition. Social media marketing can: Increase brand awareness Build trust with your audience Drive traffic to your brand site Boost conversions and sales Making it part of your marketing strategy is helpful due to social media’s presence in users’ everyday […]