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Now or Never: Catching the Moment With Millaw Kids

Millaw Kids Cover Image

Milda Šimkuvienė is the brain behind Millaw Kids, a handmade children’s clothing business focused on getting the basics right.

At first, Milda was losing sleep thinking about making a website, let alone starting a business. But now, with the gloom of a return to her 9-5 on the horizon, Milda is selling out faster than she can make orders.

Here is the story of how Millaw Kids used Zyro to seize that ‘now or never’ moment.

It’s now or never

Starting my own business has been on my mind for the last couple of years. 

Something was always in the way, but with my maternity leave ending in a few months, this was really my last shot.

I knew that as soon as I was back in my 9-5 that I would never dare to launch my own business. There would just be no way that I would have the time or the energy to get it off the ground. 

Couple that with the fact that I’m on maternity leave right now, and that I have been with my kids 24/7 for the last three and a half years…

Well, I needed something to take my mind off the kids. And that was the moment when it all came together.

I took a chance on myself and started Millaw Kids.

My kids are the final seal of approval

The idea for my business was born out of pure necessity.

When you’re raising two boys, trying to find quality clothes that will last longer than a couple of months can be a real struggle.

And, being a sewing hobbyist, I thought I could combine my hobby with the knowledge of what type of clothes kids actually need.

So, I started making kids clothes: soft, oversized, unisex, and comfortable – that’s all there is to it.

The clothes are all handmade in Lithuania and I really try and take my time to focus on the quality of the clothes more than anything else.

Since the clothes are of high quality and totally gender-neutral, they definitely last longer. So, you can pass them along once your kids grow out of them – and everyone’s happy.

Time to start selling 

Millaw Kids Vitamin Sweatshirt

So, I had a product I knew I could make to a high-standard, but one thing I couldn’t do is set up an online store.

To be honest, I don’t know anything about making websites. All I knew was that I needed a platform where I could start selling my products easily and quickly.

At first, I was thinking about Shopify and Wix, and comparing them. But then, I happened upon Zyro and I built my website from scratch – it was effortless to use. I was done in around two days, from start to finish.

You can see on my website that I don’t make many different products, but I try to make them well. A couple of sweaters, a few sweatshirts and that’s it. 

And that’s why I didn’t need a super fancy website, but I needed something that would work for me as a micro entrepreneur.

Making clothes is still just my hobby and with Zyro, I can now make money out of it too.

I have only had my website for a couple of months, but things are already starting to take off.

The very first order that came in through my website – someone bought a sweatshirt – made me so happy and so excited, that I’m more motivated to work on Millaw Kids than ever before.

Now, I’m always checking in on my website and the app on my phone to see how things are going with my business.

I’m officially sold out and couldn’t be happier


It seems crazy now that my sweatshirts are selling out and shops around Europe, e.g. Finland, are ordering in more stock than I can handle myself.

But those first couple of days after I had published my new business website were so scary.

All I could think about was that no one was going to care and that no one was going to want to buy anything from me.

To be honest, I didn’t make a lot of sweatshirts at the start because I just wanted to see how this whole online business works out.

In other words, I didn’t want to invest too much money or time before I knew if people would be interested in it.

And now that I find my store sold out, I’m completely surprised and shocked, in a good way!

I have to make things so fast because I’m getting so many orders in, but I’m staying grounded.

At the end of the day, I’m just having fun with my new online business and looking forward to seeing where it takes me next.

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Damien is a self-professed, semi-obsessed word-freak that wants nothing more than to tell small-business stories in a big way. Always scouring the market to find the right tools for the job, he is focused on finding creative ways to bring them to the people. When not writing, Damien is known to be a massive music bore, amateur radio enthusiast, and woodland wanderer.

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