If you want your new website to fully comply with today’s standards, you have to make it mobile friendly.
Here we advise you on what makes a website mobile-friendly and how to make one.
Table of Contents
Step 1: Choose a responsive template
If your business website or a personal blog doesn’t perform well on all devices, all of your hard work building it may go to waste.
A responsive site means that its overall layout will adjust itself to any mobile device or screen. Images will not be cropped and will adapt to the resolution of the screen.
When someone visits your site, you want all of your content and information to be displayed correctly.
Responsive design reacts to the viewer’s actions, meaning that if someone tilts their mobile device, all of the design elements will change accordingly.
In technical terms, a mobile friendly site consists of adjustable design layouts and CSS queries, unlike a static website, that displays elements in one place only.
Fortunately, you don’t have to worry about – Zyro’s Website Builder offers templates that are specifically designed to be responsive on any mobile device.
You simply need to pick a template, drag-and-drop elements to your liking, add the content of your choosing and within minutes you’ll have yourself a responsive website.
Zyro is easy-to-use and, most importantly, completely free.
There’s an option to view how your site will appear as a desktop version and as a mobile site.
Step 2: Optimize your site’s speed
One of the most important aspects of having a mobile device friendly site is its speed.
If it takes too much time for your website pages to load, you will not harm your site’s SEO, but lose traffic as well.
It’s important to understand that desktop browsers are able to use more resources than a mobile device.
While slow loading on mobile is avoidable, there are plenty of websites out there that simply don’t pay attention to this fact.
Studies show that it takes only three seconds for someone to decide whether they want to stay on your website or not.
Why waste time on something that takes too long to load on your mobile device, when you can find the same information elsewhere?
In order for your site to comply with the rules of mobile friendly web design, there are a few things you can do:
- Preparation is key. Search Engine Optimization, or SEO, is a practice of making your website more friendly towards online search engines, such as Google. For Google, responsive websites rank higher. So, one of the factors that heavily influences SEO is how well your website is functioning on mobile. Alongside Zyro’s excellent web hosting services, you’ll receive a choice of designer-made templates, which are specifically built for high performance.
- Keeping the website lightweight. Keeping from flashy and complicated design choices or data-heavy content will massively impact your mobile loading speed. Take into consideration what you’re really aiming for with your website and try to keep it lightweight.
Using any third-party software or addons, especially if it’s not designed to be used with mobile devices, adds further weight to your website mobile loading times.
A perfect example would be the popular Adobe Flash Player, which was not designed for mobile devices in mind.
Step 3: Create clear navigation
Website speed is one thing, but making your viewers frustrated at navigating your website is just as annoying and damaging to your overall first impression.
Well designed websites allow users to seamlessly move from one page to another, without confusing someone which page is which. Even if they’re on a mobile device.
If you’re building a business website, your primary goal is to provide your customers with information about your products or services. This information should be presented clearly and be easy to find.
Mobile screens are smaller and therefore any unnecessary elements are just an unwanted hurdle that your visitors have to overcome in order to access your content.
Nobody wants a situation where they can’t find information easily. They will simply leave your website to not waste time.
Have everything set up as conveniently as possible, don’t leave your elements scattered all around your page.
If your website contains a considerable amount of content, add a search function for easier access.
Your call-to-action elements should be clearly visible. Choose a font for your website that is easily readable and make sure your menu is uncluttered with unnecessary content.
Having well-designed navigation is one of the first essential rules of great website design. Consider what your website needs instead of trying too hard to impress your visitors.
Step 4: Remove unnecessary pop-ups
We all want our users to pay attention to the message we’re trying to get across. If you’re running a business, that is an important fact if you want the enterprise to flourish.
However, some companies go way and beyond trying to tell their customers what to do and where to look at. This comes in forms as pop-ups and it can be really irritating.
Pop-ups are small windows that appear somewhere on the page once a viewer has accessed a certain section of your website. They are particularly annoying on a mobile device.
They aim to focus your customer’s attention to a single message, such as subscribing to a newsletter or taking the opportunity to make use of a certain discount.
Pop-ups work wonders at what they’re trying to do – boost a site conversion rate. Nevertheless, you may easily go overboard, making your website look like a spam-infested marketing trick.
It ruins the overall user experience, especially on mobile devices, where the field of view is limited.
So, while pop-ups are an important element of website marketing strategies, use them sparingly.
Step 5: Test your site regularly
You can’t know if you have a mobile responsive website without doing some testing.
Web design is not always an easy feat, so make sure that all of your hard work has paid off before letting your website loose on the web.
Mobile devices change every year, with new design choices. Therefore website design trends and concepts change as well.
Checking regularly whether your website meets current standards is a must. It ensures that your site includes everything that a modern mobile website needs.
There are a few ways to do this and one of the most reliable methods is through a tool such as Google mobile friendly test tool.
Simply enter your website’s URL and it will run a few tests to see how your site holds up on mobile.
If issues are found, it will list them one by one. This might include letting you know that your website is using incomplete plugins or that the content is too small to read on a mobile screen.
It delivers results within seconds and tells you exactly what can be improved.
Google also offers PageSpeed Insights – a tool designed to provide diagnostics for your overall webpage performance.
If your website includes too many CSS or JS elements, for example, you’ll be given a detailed analysis of these queries.
There are other tools to test site performance, one of them being GTmetrix – a popular solution for measuring websites.
Just like Google PageSpeed Insights, it provides suggestions on what can be improved in order to make your site run faster.
You may compare your results with other similar pages or download a PDF file of your results.
Performing these tests is important as they allow you to identify what needs to be improved. You can also learn more about what makes a mobile-friendly website in the first place.
What is a mobile-friendly website?
Making your site mobile friendly ensures that it will look and perform well no matter what type of device or screen you viewers use.
Since the majority of people use mobile devices for browsing the internet, it is very important that your website is optimized for any given scenario.
Having a mobile-friendly site is not only important for mobile users but for your business growth as well.
If it functions well, it is easily navigable and performs well in regards to user-experience –there’s almost a guarantee that all of this effort will increase your overall traffic as well.
You want people to consume and enjoy your content without any obstacles clouding their experience.
Mobile-friendly websites are favored by Google and other search engines, and this is important if you want your site to flourish.
It’s important to remember that it doesn’t mean that a desktop version of your site will suffer because of that focus.
It simply means that usually, when it comes to web design, desktop-friendly websites are rarely mobile-friendly, instead of the other way around.
Why have a mobile-friendly website?
Your content will be consumed primarily by your customers, so it’s no understatement that your mobile visitors should be the most important focus of your online business.
Investing in a mobile-friendly site ensures that those customers will be more interested in what you have to offer.
Furthermore, 57% of users will not recommend a business or company if their site is performing poorly on mobile devices.
This should reinforce the fact of how important having a mobile site for your business really is.
We carry our devices almost everywhere. So it’s no surprise that if someone needs to quickly find dinner recipes while shopping or closest gas station, they will use their phones.
We know that the idea of designing mobile-friendly websites for your own project can be an overwhelming undertaking.
Luckily, using Zyro Website Builder is a much simpler and quicker solution to that problem.
Every aspect of mobile design in this article is addressed by the website builder. You can spend more time over your content, and not worry about technicalities.
It’s a free-to-use service that helps you create a business site within minutes.
Mobile friendly site design recap
There’s much more to making a great business site than just making it look pretty. Optimizing it to be used with modern devices is essential at ensuring your business growth.
Since mobile devices are so commonly used all over the globe, assuring that your site is mobile-friendly will greatly benefit you in the long run.
Here’s a short recap on how to guarantee that your site will be mobile-compliant:
- Choose a responsive template. Using Zyro’s Website Builder is the fastest and easiest way to ensure your site has a responsive design.
- Optimize your website’s speed. A site that doesn’t load fast enough can greatly damage your brand image.
- Create clear navigation. Your content should be presented in the clearest way possible.
- Remove unnecessary pop-ups. Avoid appearing like a spam site by limiting popup messages and ads.
- Test your site regularly. Follow the latest trends for great mobile-friendly sites, and use tools provided by Google to help you create a responsive website.