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Modern Logos: Unforgettable Brands that Changed the Game

A picture paints a thousand words but you know that no body has the time for that.

Do you really think that brands like Google are out here writing essays?

Modern logos are based on research. Like, how many colors should a modern logo have?

And really, what exactly is so special about the color blue?

So, get your gameface on as we zoom in on the best modern logos and show you exactly why they made them that way.

Trends, Inspo, and modern logos

Contemporary logos come in all shapes, sizes, and colors but we all know a modern logo when we see one. 

Yes, there are some design features that just make a logo seem inherently modern.

No, that is not a coincidence or an optical illusion.

It is the combination of good branding and hard design work.

Thanks to Apple and Uber, a lot of people think that minimalism is only way to make a logo modern. 

Those massive faceless companies spend day and night fretting about how to build a community around their brand.

So, let’s see if we can’t break down the elements, analyse the trends, and give you a little bit of inspiration for your next business project.

Like, did you even know that colored logos improve brand recognition by up to 80%.

I bet Google did.

Bright luminous color in logos ✅

It used to be that if a business wanted to be taken seriously, it needed a logo with a classic style.

Since the advent of social media though, the lines between business and pleasure have become blurred and modern logo designers are taking advantage of the power of personality.

Gone are the days of greys and in its place is bold color.

Incredibly, studies have shown that as much as 93% of consumers consider color to be the most important factor when making a purchase.

So, let’s look at some of how the pros do it.

CNBC

CNBC_logo
CNBC logo design

The CNBC peacock logo is an example of the difference between a trend and a fad. The popular logo has been in use since 1986. 

The color palette conveys the diversity of programming on NBC which is a core part of the network’s brand identity. 

This logo is a great example of how bright color palettes can make a business logo seem modern even if it has been around for a long time.

Monday

monday-logo
Monday logo design

The number one goal of workflow software is to make the people more efficient. 

To do that, companies like Monday try to convey a brand message that work should be stimulating.

By employing bright colors in its logo design, the company is taking people’s negative feelings about going to work on a Monday morning and flipping it around.

It is a simple logo and approach but by using bright colors Monday has successfully changed the connotations of its own business name.

Mailchimp

mailchimp-logo

According to Collins – the designers that consulted on the Mailchimp rebrand – it is easy to fall into the traps of “reductive over-simplified design trends.”

In their search for authenticity, Collins understood that Mailchimp was one of the biggest start-ups but now it is a market leader.

Still, those quirky touches are part of the Mailchimp identity.

Growing up doesn’t mean erasing your peculiarities

COLLINS

Mailchimp wanted to show that it has become more than just email marketing.

These days, it is a unified marketing platform and that’s why they hired Collins who showed them that “growing up doesn’t mean erasing your peculiarities.”

It’s a piece of sheer design inspiration.

Color gradients 👇🏾

A multicolor gradient style logo makes use of complementary hues on the color wheel that are different enough to suggest movement and change whilst retaining a coherent aesthetic quality.

Examples of logos that use color gradients in their graphic design are everywhere.

Sure, the most famous one is Instagram but many other brands you might not have noticed us this design for the same effect.

Instagram

instagram-logo-new
Instagram logo design

In contrast to Facebook, Twitter, and others in the social media industries, Instagram have opted to take things up a notch with a more colorful look. 

Some have suggested that it represents the filters that users can apply to their photos, while a more likely explanation is that the icon design needs to represent the nature of the product.

In the real world, things rarely change color rapidly. Landscapes are most often made up of subtle changes in gradient. Hence the design approach from Instagram.

Tinder

Tinder-Logo
Tinder logo design

It’s a subtle gradient but it’s there. Simple logos work well and you would struggle to name a brand with a more recognizable modern logo. 

It is a minimalist logo design and it instantly feels modern. Since Tinder was designed for use on mobile devices, the graphic design needs to be simple enough to fit on an app icon whilst instantly showing the user what the app is all about.

In terms of modern logo design, it is a stroke of genius. Everyone understands the brand identity of Tinder as soon as they see it. 

The point of the gradient is to convey movement, action, and change. And that’s exactly what the brand is looking for 😘.

iTunes

itunes-logo
iTunes logo design

Apple’s flagship music software has had to transition from desktop to mobile in recent years. 

Each of the gradient logo examples have been for extremely popular apps.

More than mere logo design trends, gradients are tried and true ways to make your app symbol stand out in a sea of logos. 

Take a look at your cell phone, gradients are pretty much app logo templates by now.

Modern minimalist logo designs ☄️

That’s right, minimalism is still going strong.

In fact, the most common types of logos being made recently are minimalist.

But, the trend for minimalism can be traced back to the mid 20th century. 

functionality, elegance, simplicity.

Every designer has studied minimalism. Whether it is simple geometric shapes or neutral color schemes, minimalism is a symbol in and of itself.

So, why on earth is it still so popular?

Well, minimalism works in modern logo design is because it combines three things: functionality, elegance, and simplicity.

What more do you need?

It implies an idea that has been honed down to perfection and that is why it is as popular with real estate companies as it is with tech startups.

Minimalism makes for clean logos, effective business cards, and engaged customers. It is the gold standard for modern logo design.

Uber

uber-logo
Uber logo design

Uber is the world’s most popular taxi app. As the company has grown, it has streamlined its logo to become even more minimalistic.

The implication of this is not just the simplicity of its service but also its growth as a company.

It has become more confident in its market share and has no need for complicated branding. It is a sign of strength,

Airbnb

Airbnb-Logo
Airbnb logo design

Company branding at Airbnb is all about ease-of-use. 

The business began as a modern way to make going on vacation as simple as possible and those ideas are represented in its logo design elements. 

It has a smooth look and the name ‘Airbnb’ is represented by its modern flowing symbol.

Geometry and lines ⚛️

Symmetrical shapes are instantly recognisable and are pleasing to the eye.

It’s part of human nature and we have used geometric shapes as the foundations for almost everything we have ever built.

So, it stands to reason that geometric shapes and elements are also going to make good logo ideas.

Since it is so closely related to the natural world, geometry is among the leading design trends for natural products.

Take a look at the logo designs of these organic coffee companies.

The Queen

The-Queen-Logo
The Queen logo design

This organic coffee company uses a geometric logo design that is clean and simple and more than a little bit familiar…

Its branding evokes the stripped-back nature of organic farming. It is about focusing on doing the basics right.

So, we’re all agreed that The Queen is hardly one of the world’s most unique logos.

Still, that tongue-in-cheek reference shows a great understanding of brand identity and brand values.

Such a blatant rip off of its mass-produced rival is sure to get a laugh out of anyone who actually cares about organic farming.

The Barn

The-Barn-logo
The Barn logo design

Another geometric logo, and more coffee.

This time, the lines are given a subtle twist to add a little individuality to the template.

Designs like this are a trend in modern logos that want to appear approachable. 

The cohesive typography and logo design suggest a firm commitment to brand identity all the way from source to cup.

Animated logo designs 🙈

Animated logo design ideas can take many forms, from 3D typography to optical illusion – there is no end to the elements that you can animate.

This is more than a little bit of fun though.

All the marketing gurus out there are convinced that animated logo designs will be a big driver of brand performance in the near future.

Why? Well, just look at the kind of companies that use them. 👇🏾

Kreatank

kreatank-logo
Kreatank animated logo design

This modern animated logo style is one if the biggest trends of 2021.

Animation is a great method to make a logo modern while keeping your brand approachable and friendly.

Since Kreatank is a creative graphic design studio focused on creating animated logo designs it makes sense that they saved the best for themselves.

Animated logos are popular designs with startups. Many see them as a way to stand out from the crowd with a logo design that is modern and quirky.

Hound studios

Hound-studios-logo
Hound Studios animated logo design

Hound studios is a video production company. So, it makes sense that their logo design is animated. 

The animated logo design is fun, friendly, and modern and instantly gives potential customers an idea of the talent of the people that work there.

Research from Insivia found that people retain about 90% of a message in a video compared to just 10% in text (don’t worry, there won’t be a test at the end).

If your company works in a creative field, hiring a graphic designer to create an animated logo design is among the biggest design tips in 2021.

Retro style logos ☮️

True, it might seem strange to include retro logos in a list of modern logos but you can’t deny that this style of logo design is making a comeback.

Retro logo designs are usually a way for a business to play the nostalgia card.

However, for companies that have the history to back it up. Retro logo designs can inspire authority and confidence.

Kodak

kodak-logo
Kodak retro logo design

The recent trend towards analogue products like film cameras and vinyl records has been a big boost for companies like Kodak.

Its retro logo design is iconic. The logo also uses color hues that are common in analog photography, and its shape is reminiscent of a roll of film, while the rounded sans-serif font gives the classic brand a modern edge.

If that doesn’t speak for its success then how about this: Kodak has been using this logo since 1987.

Show us another brand that can claim that – we’ll wait.

Wendy’s

wendy's-logo
Wendy’s retro logo design

The fast-food industry relies heavily on nostalgia in its branding and advertising.

Its real heartstrings stuff and Wendy’s logo design is no different.

The script is slightly cartoonish, which gives it a childlike, playful feel.

A retro design can make a customer feel like part of the family. When done right it brings a personal connection to a brand.

Customer connections will always be priority number one and that is why retro design templates are everywhere.

Bold typography 🆒

As a designer, bold letters are a way to make your words stand out.

Since it has always been an effective tactic in design, logo makers have continued to use it even in modern times.

Many modern companies that have large market shares don’t even need to use an image, for example the facebook logo looks as if it could have been made by a free logo maker. Bold letters are a big trend in modern logo design as they inspire authority. 

Google

Google-logo
Google bold typography logo design

Everybody knows the Google logo. It is among the most famous modern logo designs.

The iconic color scheme has recently been incorporated into a single letter logo in old type. 

It is still so recognisable as Google however, that even if you looked at your Google email inbox, which has a different logo but the same font, you would recognize it as Gmail.

Huge Inc.

Huge-inc-logo
Huge Inc. bold typography logo design

Huge inc. are a digital marketing energy.

Their job is to turn a brand around and get people to pay attention.

And how best to do that?

Show don’t tell.

Designing a modern logo with Zyro Logo Maker

Zyro free logo maker

If your company is looking for ideas, logo makers could be the answer.

There are plenty of free tools on the market that mean you won’t have to worry about paying for design services and a logo maker is a great way to create a logo when you are just getting started.

Zyro Logo Maker creates modern logos in moments with no need for tutorials. 

Simply enter your brand name and tagline and Zyro Logo Maker will create several logo templates for you to choose from.

Better yet, you can alter the logotype by choosing from a number of different options generated by powerful AI technology.

Written by

Author avatar

Damien

Damien is a self-professed, semi-obsessed, word-freak that wants nothing more than to tell small-business stories in a big way. Always scouring the market to find the right tools for the job, he is focused on finding creative ways to bring them to the people. When not writing, Damien is known to be a massive music bore, amateur-radio enthusiast, and woodland wanderer.

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