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How to Avoid the 7 Most Common Website Building Mistakes

Avoid Website Mistakes Feature

Mistakes happen, and that’s nothing to be ashamed of. 

The thing is, when the mistakes you’re making have an impact on your company’s bottom line, they’ve got to be worth avoiding. 

A poorly designed website will get in the way of sharing your message, building brand trust, and ultimately, making sales. 

This is why we thought it was time to introduce you to some of the most common mistakes people make when building a website, and how best to avoid them. 

1. No business plan

You can start building your website at any point in the process of establishing your business, and many people want to get an online presence up and running as soon as possible. 

Now look, I admire your eagerness, but it’s important to do things in the right order when it comes to your business. Launching your website before your business plan is written may come back to bite you later. 

Waiting until you’ve got a solid business plan will help inform all kinds of decisions you’ll need to make about your website, including: 

  • Who your target audience will be
  • What the function of your website will be
  • Whether you’ll need eCommerce functionality
  • How you’ll fit your website into your marketing strategy
  • Who your main competitors are and how they operate their businesses

If you start to build your website without understanding these crucial factors, your design may fail to strike the right chord with your customers and you may be lacking features you really need. 

2. No marketing strategy

No matter how good your website is, no one is going to discover it without a marketing plan. 

Each business will, naturally, have its own best approach to sharing its message and steering potential customers towards its website. You need to find yours. 

You don’t need to panic, though. A marketing plan doesn’t have to be long and complicated. Instead, it can briefly sketch out which channels you’ll use and what your key messaging will be. 

Knowing this before you start building your website will help you build in features and content to aid in your marketing, whether it’s as simple as SEO-optimized content or integrating social media tools. 

Your marketing strategy should:

  • Make it clear which demographics you’re targeting
  • Identify the best channels to reach your target audience
  • Establish your key messaging
  • Create an understanding of how you will convert traffic once it lands on your website

Zyro website builder is packed with tools designed to make it easy for your to market your business. Discover the power of ads, social media, and search engine optimization made simple. 

3. Lack of unique value proposition

Why should shoppers buy your product over any of your competitors?

Answering this question should be at the core of everything your company does, from designing your product range and designing packaging to creating marketing materials and, most importantly, building your website. 

You should build all your website’s messaging around the main core value proposition that makes a strong argument for why visitors should invest in you. 

Finding your value proposition is as simple as:

  • Identify your customers’ pain point
  • List every benefit your product offers
  • Explain why these benefits add value
  • Make a link between the value and pain points
  • Make a clear distinction between your brand and your competition

4. Ignoring SEO

You might think that search engine optimization is something that you perform once your website is up and running, but it’s actually something you need to be thinking about from the ground up. 

Off-page SEO

Ignoring SEO can be fatal for your business since search engines are the number 1 way new visitors are likely to find you. 

In order to make sure your website is SEO friendly, make sure that: 

  • All of your content is unique and contains keywords 
  • Your content answers questions visitors are likely to have
  • Pages on your website are laid out logically and are properly interlinked
  • External pages with high page authority link to your website

5. No testing and experimenting

Do visitors love your website? Can they find what they’re looking for? Does your page design encourage them to convert?

You’re not going to know the answer to these questions until you’ve done some proper testing to understand how well your website performs. 

It’s always best to launch your website laid out in the most logical way possible, but once it’s live, you should then start the process of testing and updating to get the best performance. 

Not doing this risks wasting the traffic you manage to attract to the site. 

At the very least, you should be thinking about:

  • Using Zyro’s AI Heatmap to see where visitors’ attention will be drawn on your pages 
  • Utilizing Google Analytics to gain insights into your user behavior
  • A/B testing changes to your website to make sure they’ll improve performance 
  • Carrying out an audit of your conversion flow 

6. Poor graphic design 

People spend an average of 2 hours a day on the internet, and for many of us, it’s a lot more than that. This is to say, people know when a website looks bad. 

Outdated, pixilated, or otherwise unattractive website design is one of the most commonly reported reasons that consumers don’t trust a specific brand. Don’t be one of those brands. 

Designing your website’s look and feel is straightforward with Zyro. Choose a designer-made template, then use our simple drag-and-drop to create a pixel-perfect design. 

7. Low-quality content

If they haven’t been put off by your graphic design, the next thing your visitors will turn their attention to is your written content. 

Failing to put effort into your content is basically asking for no one to take you seriously. Conversely, creating interesting and compelling content is one of the most effective ways to ensure your website draws in the right audience. 

To make sure your content is effective, you should make sure that it: 

  • Uses clear, commonly understood language 
  • Has a defined purpose and logical flow
  • Excites readers to engage with your brand
  • Is SEO optimized 
  • Has been thoroughly proofread 

Luckily, Zyro’s AI Writer can help you produce high-quality, unique, SEO-optimized content at the press of a button. 

Need help building your website?

Download your essential guide to building a modern, professional website with Zyro.

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Written by

Author avatar

Duncan

Duncan is obsessed with making website building and eCommerce accessible to everyone. He explains the best tools and the latest digital marketing trends in ways that are clear and engaging. His focus is on supporting the sustainable growth of small to medium-sized enterprises. When not writing, he enjoys deep sea fishing and endurance cycling.

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