If you’re interested in building a personal brand to promote your work or eCommerce business, you should learn from people who have done personal branding for years.
Your brand’s identity is the key to your business success but not only that – you’ll find that small businesses everywhere are empowering ridiculously good marketing just by working on their own personal brand statement.
We’ll show you ten of the best personal brand examples and share tips on how to build a brand of your own.
1. Gary Vaynerchuck
Gary Vaynerchuck is an author, speaker, and the owner of VaynerX communications company. He’s also considered a wine expert and has founded the Wine Library TV.
As far as personal branding goes, let’s just say that Gary has it locked down. He knows his own brand inside out and at this point, he is considered a thought leader and personal branding coach.
For years, Gary focused on creating YouTube videos and vlogs for his wine-tasting show as well as making motivational videos to promote his personal brand.
By delivering content regularly to nurture his personal brand statement, he now has more than 12 million subscribers across different social media channels.
Gary’s personal brand website features information about himself and his work. He also adds all social media links on his home page, letting people know where else they can find him online.
Above all, he creates informative content about digital marketing, business, and the self-development of a personal brand. It’s a great example of how to expose a personal brand to a larger audience in just a few clicks.
2. Tim Ferries
Up next is Tim Ferriss, who has built his own strong personal brand over a decade as an author, investor, and entrepreneur.
He’s known for his “The 4-Hour” books and award-winning podcast – the Tim Ferriss Show. The latter is the first business and interview podcast to exceed 500 million downloads and as far personal brand statements go, Tim has got his on lock.
One of the main characteristics of the podcast is the talk with world-class performers, discussing topics like exercise habits, morning routines, time-management tricks, and the value of creating a strong personal brand statement that can define your company.
Maintaining consistent identity across all platforms is essential in building personal brands, and Tim does it well.
He even dedicated a website page for journalists and other media figures, where he has written both short and long versions of his biography to make it easy to condense his personal brand into an easy to repeat (and easy to publish) personal brand statement.
Various professional photos and links to his media appearances are also included, helping anyone who might want to publish something about him or his personal brand.
3. Darius Foroux
If you want to build a personal brand as a blogger, learn from Darius Foroux.
Darius is a successful blogger, author, entrepreneur, and podcaster. He’s also one of the most popular writers on Medium.
He actively shares tips on self-improvement, productivity, and psychology. With that, he manages to attract over 500,000 monthly readers.
Darius’s website looks simple and clean, helping teach people in his audience to concentrate on the content itself. He also features his own hand-drawing on each post, giving a unique and personal touch to all of his work.
However, Darius doesn’t rely on his articles alone to boost his brand.
He provides exclusive content for those who subscribe to his newsletter email list and offers an online course that’s held once a year.
4. Marie Kondo
Marie Kondo – also known as KonMari – is a “tidying consultant”, author, and TV host. She’s one of the most relevant personal branding examples right now.
Marie rose to fame after the release of her best-selling book “The Life-Changing Magic of Tidying Up” which gives viewers tips for decluttering.
One core element to note from Marie is her consistency in presenting her personal brand. For instance, her website features a minimalistic approach, which represents her as a respectable consultant.
And if you’re looking for great personal brand statement examples, look no further than Marie’s most popular tip: “keep what sparks joy.”
She uses this signature message in her books, videos, and interviews, and it has become a key signifier of her personal brand.
5. Eckhart Tolle
Eckhart Tolle is a spiritual teacher and acclaimed author. His personal brand started to skyrocket after his books, “The Power of Now” and “A New Earth”, were featured in Oprah’s Book Club list.
In his books, Eckhart teaches his readers how to live in the present moment. He explains the topic in a simple and straightforward style, making it easy for everyone to understand.
People can also learn more about Eckhart’s teachings from his YouTube channel.
In line with his personal brand as a spiritual teacher, Eckhart delivers relaxing yet informational videos. There’s no unnecessary background music, just him talking calmly and soothingly.
Images of nature are always present on Eckhart’s personal website and videos. This is perhaps an homage to one of his famous teachings, that nature can help us connect with our inner peace.
6. Adriene Mishler
Adriene Mishler is an actress, writer, entrepreneur, and famous yoga teacher. She’s one of the best examples of personal brands created through social media.
Her homegrown show, Yoga With Adriene, is one of the most popular fitness channels on YouTube, reaching over 7 million subscribers.
She also regularly posts content to like-minded people on Instagram, where she ensures her personal brand statement of “find what feels good” is consistently shared.
Adriene’s audience is taught to accept their bodies as they are and only repeat poses that they’re comfortable with.
One of the most important components of personal branding is to empower your audience, and Adriene nails it. She also loves to joke around in her videos, showing her cheerful personality.
Plus, you’ll be entertained by her dog, Benji, who loves to appear on many videos. He’ll definitely put a smile on your face while you perform challenging yoga poses.
7. Ryan Holiday
Ryan Holiday is a writer, speaker, and media strategist. He’s the author of some popular books, including “Ego is The Enemy” and “The Daily Stoic”.
He’s been blogging regularly since 2007 to help him along the journey of self-education, which in turn has made him one of the best personal branding examples for adult learners.
Most of his articles are about topics that he loves, such as marketing, books, critical thinking, and philosophy.
Ryan’s ability to educate through words makes his content highly popular. His writing also gets featured on popular websites like Fast Company and The Huffington Post.
Other than that, Ryan maintains his brand with a daily podcast called The Daily Stoic, inspired by his writing. Each episode gives a new life lesson based on the philosophy called Stoicism.
8. Marie Forleo
The next standout personal brand in our list is Marie Forleo. She’s a motivational speaker, author, and lifestyle expert.
She started developing her personal branding through Marie TV, where she shares tips on how to succeed in both business and life.
All of the insights are based on her own experience, making them practical and relatable to the audience.
Marie is also active on social media, particularly Instagram. Aside from posting personal and inspiring content, she takes time to connect with her audience by avidly replying to comments.
Other than that, Marie knows how to utilize her site as an impressive portfolio for her personal branding wins.
She features reviews from famous figures who have collaborated with her alongside the success stories of her community members.
9. Scott Adams
Scott Adams is known as the author of several non-fiction books and the creator of a famous comic strip Dilbert, known for its workplace satire.
In an interview with Forbes, Scott revealed that he was the first cartoonist who decided to put his email address in a comic strip.
This way, he got a lot of feedback from readers and knew what to improve. It’s a great way to engage with people in order to push your own branding.
Scott still updates his comic strip regularly, but he branched out into podcasts in 2015.
Coffee with Scott Adams series mostly discusses current events and teaches about persuasion techniques.
10. Naval Ravikant
Wrapping up the list of personal examples is Naval Ravikant, the co-founder of AngelList and public figure and an investor of more than 100 companies, including Uber and Twitter.
His popularity soared thanks to interviews where he talked about his way of living, books that changed his life, career development, and real-life habits that he developed through trial and error.
Naval is well-known for the insightful ideas that he shares on Twitter, many finding his works to be resourceful and inspiring.
Unlike other personal branding examples on this list, Naval rarely shows his face publicly and builds his personal brand statement based on his content alone.
How to start building your personal brand
If you’re passionate, confident, and willing to work hard, it’s possible to build a successful personal brand statement of your own. Here are a few suggestions:
1. Know your values
Personal branding isn’t about creating a persona that doesn’t show the real you. It’s about being strategic in showing your authentic self.
For starters, discover your unique value proposition – that is, what you offer and how it can help others. Consider these questions:
- Who am I? Look at what made you the person you are today. Check out some more personal branding examples with a job search on a LinkedIn profile to see what you can bring to the table that’s valuable and how others create their personal branding statement.
- What skills do I have? Think about all skills and credentials that you’ve acquired throughout your life, in job interviews, and write them down so that you have a clear idea of what you could include in your personal branding statement.
- What are my passions? Think about the topics that you’re most interested in. Only you can answer this properly. Use your unique character traits and start writing down what makes you the best person for any job. It’s all information that will get people interested in your personal branding statement.
- What do I believe in? Reflect on your beliefs, your personal experience, and what you stand for – this is one of the most important aspects of personal branding. People don’t want to read the personal branding statement of your business alter ego as it will not hit the pain points of the intended audience. TO create an effective personal branding statement, you’re going to need to dive deep.
- Who is my target audience? Reflect on who will benefit the most from your talents and think about what an effective personal brand statement would mean to them. Are you an SEO guru, a career counselor, or a digital marketing and online marketing mastermind? Focus on the needs of those people when building your personal branding statement.
2. Start building your online presence
Having an online presence is one of the most effective ways of branding a person. Start by creating a personal website or online store.
Most of the personal brand examples listed above use a website to show off their work and sell products to potential clients.
But don’t build a website just for the sake of having one. Consider the design, layout, and all elements so it fits your personal brand statement and target audience if you want to achieve real success in the online world.
Try to build a strong presence on social media where everyone can find you. Here are some more tips:
- Keep your brand consistent. However you want to be perceived, find your tone of voice and stick with it. You’ll do a better job of creating a coherent personal brand statement if it is in line with the rest of your website content.
- Learn from influencers in your industry. See what they do to monetize their personal branding and think of what you can do better when creating your personal brand statement. It’s all part of being an effective strategy hacker.
- Respond to comments. Close the gap between you and your social following by replying to their comments and offering valuable content that shows the world what you’ve got to offer. Remember, if you want people to buy into your personal brand statement, you need people to buy into you as a person first.
- Use social media management apps. Connect social media accounts to apps like Buffer and Hootsuite, so you can manage them from one place and keep your messaging and personal brand statements cohesive.
3. Deliver content consistently
Creating content can position you as an expert in the industry, and help you gain more followers to engage with your personal branding efforts.
Before jumping in, make a list of topics you want to focus on. Use sites like AnswerThePublic and BuzzSumo to discover some ideas.
Once you have a list of favorite topics, decide what kind of content you want to create – blogs, podcasts, videos, or webinars. The choice is yours.
Creating content is time-consuming, but essential for personal branding. Start small by focusing on one or two content types and publishing them consistently.
4. Connect with other people
You can reach a wider audience by exposing yourself and your personal branding to other social circles.
Here are a few methods to try:
- Acquaint yourself with influential professionals. Find ways to connect with industry leaders and tell them what you can offer.
- Guest blogging. Write articles for websites that your target audience reads.
- Partnerships. Work with companies that share the same values as you.
- Public speaking. Speak at live events and conferences that can attract new followers.
5. Build a community
Building a community helps you interact with people who love your work.
It’s also a great way to know more about your audience’s needs and pain points, giving you content ideas and showing you how to adapt your personal branding.
One way to start a community is to create a private group, like a Facebook group or an online forum. Don’t forget to interact with new members once they’ve joined.
You can also host workshops and casual meetups to spend more time with the community you’ve created.
Once your audience grows larger and more in tune with your branding, you could create a membership site and share exclusive content in exchange for a subscription fee.
Draft your personal brand statement
Now that you have seen the 10 entrepreneurs with the strongest personal brand statement examples and how they went about creating them – it’s time to take those personal brand statement examples and make your own.
Remember to focus on your skills and don’t oversell yourself, it will only lead to your personal brand statement sounding forced.
Stick with what you know – whether that is personal finance or purchase plans for SaaS companies or you consider yourself to be a real-life strategy hacker – the best bet is to be honest and lean on your personal experience and accomplishments.
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