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Be Your Business: 10 Inspiring Personal Brands

man on stage pointing at screen

If you’re interested in building a personal brand to promote your work or eCommerce business, you should learn from the people who have done it for years.

We’ll show you ten of the best personal brand examples and share tips on how to build a brand of your own.

1. Gary Vaynerchuck 

Gary Vaynerchuck is an author, speaker, and the owner of VaynerX communications company. He’s also considered a wine expert and has founded the Wine Library TV.

For years, Gary focused on creating vlogs for his wine-tasting show as well as making motivational videos. 

By delivering content regularly to nurture his personal brand, he now has more than 12 million subscribers across different social platforms.

Gary’s brand website features information about himself and his work. He also adds all social media links on his home page, letting people know where else they can find him online.

Above all, he creates informative content about digital marketing, business, and self-development. It’s a great way to expose a personal brand to a larger audience.

2. Tim Ferries

Up next is Tim Ferriss, who has built his own strong personal brand over a decade as an author, investor, and entrepreneur. 

He’s known for his “The 4-Hour” books and award-winning podcast – the Tim Ferriss Show. The latter is the first business and interview podcast to exceed 500 million downloads.

One of the main characteristics of the podcast is the talk with world-class performers, discussing topics like exercise habits, morning routines, time-management tricks, and much more.

Maintaining consistent identity across all platforms is essential in building a personal brand, and Tim does it well.

He even dedicated a website page for journalists and other media figures, where he has written both short and long versions of his biography.

Various professional photos and links to his media appearances are also included, helping anyone who might want to publish something about him.

3. Darius Foroux

If you want to build a personal brand as a blogger, learn from Darius Foroux.

Darius is a successful blogger, author, entrepreneur, and podcaster. He’s also one of the most popular writers on Medium.

He actively shares tips on self-improvement, productivity, and psychology. With that, he manages to attract over 500,000 monthly readers. 

Darius’s website looks simple and clean, helping his audience to focus on the content itself. He also features his own hand-drawing on each post, giving a unique and personal touch to all of his work.  

However, Darius doesn’t rely on his articles alone to boost his brand. 

He provides exclusive content for those who subscribe to his newsletter email list and offers an online course that’s held once a year.

4. Marie Kondo

Marie Kondo – also known as KonMari – is a “tidying consultant”, author, and TV host. She’s one of the most relevant personal branding examples right now.

Marie rose to fame after the release of her best-selling book “The Life-Changing Magic of Tidying Up” which gives viewers tips for decluttering.

One core element to note from Marie is her consistency in presenting her personal brand. For instance, her website features a minimalistic approach, which represents her as a respectable consultant.

And if you’re looking for great personal brand statement examples, look no further than Marie’s most popular tip: “keep what sparks joy.” 

She uses this signature message in her books, videos, and interviews, and it has become a key signifier of her personal brand.

5. Eckhart Tolle

Eckhart Tolle is a spiritual teacher and acclaimed author. His personal brand started to skyrocket after his books, “The Power of Now” and “A New Earth”, were featured in Oprah’s Book Club list.

In his books, Eckhart teaches his readers how to live in the present moment. He explains the topic in a simple and straightforward style, making it easy for everyone to understand.

People can also learn more about Eckhart’s teachings from his YouTube channel

In line with his personal brand as a spiritual teacher, Eckhart delivers relaxing yet informational videos. There’s no unnecessary background music, just him talking calmly and soothingly.

Images of nature are always present on Eckhart’s personal website and videos. This is perhaps an homage to one of his famous teachings, that nature can help us connect with our inner peace.

6. Adriene Mishler

Adriene Mishler is an actress, writer, entrepreneur, and a famous yoga teacher. She’s one of the best examples of personal brands created through social media.

Her homegrown show, Yoga With Adriene, is one of the most popular fitness channels on YouTube, reaching over 7 million subscribers.

She also regularly posts content to likeminded people on Instagram, where she ensures her personal brand statement of “find what feels good” is consistently shared.

Adriene’s audience is taught to accept their bodies as they are and only repeat poses that they’re comfortable with. 

One of the most important components of personal branding is to empower your audience, and Adriene nails it. She also loves to joke around in her videos, showing her cheerful personality.

Plus, you’ll be entertained by her dog, Benji, who loves to appear on many videos. He’ll definitely put a smile on your face while you perform challenging yoga poses.

7. Ryan Holiday 

Ryan Holiday is a writer, speaker, and media strategist. He’s the author of some popular books, including “Ego is The Enemy” and “The Daily Stoic”.

He’s been blogging regularly since 2007 to help him along the journey of self-education, which in turn has made him one of the best personal branding examples for adult learners.

Most of his articles are about topics that he loves, such as marketing, books, critical thinking, and philosophy.

Ryan’s ability to educate through words makes his content highly popular. His writing also gets featured on popular websites like Fast Company and The Huffington Post.

Other than that, Ryan maintains his brand with a daily podcast called The Daily Stoic, inspired by his writing. Each episode gives a new life lesson based on the philosophy called Stoicism

8. Marie Forleo

The next  standout personal brand in our list is Marie Forleo. She’s a motivational speaker, author, and lifestyle expert. 

She started developing her personal branding through Marie TV, where she shares tips on how to succeed in both business and life. 

All of the insights are based on her own experience, making them practical and relatable to the audience.  

Marie is also active on social media, particularly Instagram. Aside from posting personal and inspiring content, she takes time to connect with her audience by avidly replying to comments.

Other than that, Marie knows how to utilize her site as an impressive portfolio for her personal branding wins. 

She features reviews from famous figures who have collaborated with her alongside the success stories of her community members.

9. Scott Adams

Scott Adams is known as the author of several non-fiction books and the creator of a famous comic strip Dilbert, known for its workplace satire.

In an interview with Forbes, Scott revealed that he was the first cartoonist who decided to put his email address in a comic strip. 

This way, he got a lot of feedback from readers and knew what to improve. It’s a great way to engage with people in order to push your own branding.

Scott still updates his comic strip regularly, but he branched out into podcasts in 2015. 

Coffee with Scott Adams series mostly discusses current events and teaches about persuasion techniques.

10. Naval Ravikant

Wrapping up the list of personal branding examples is Naval Ravikant, the co-founder of AngelList and an investor of more than 100 companies, including Uber and Twitter. 

His popularity soared thanks to interviews where he talked about his way of living, books that changed his life, and habits that he developed through trial and error.   

Naval is well-known for his insightful ideas that he shares on Twitter, many finding his works to be resourceful and inspiring.

Unlike other personal branding examples on this list, Naval rarely shows his face publicly and builds his personal brand based on his content alone. 

How to start building your personal brand

If you’re passionate, confident, and willing to work hard, it’s possible to build a successful personal brand of your own. Here are a few suggestions:

1. Know your values

Personal branding isn’t about creating a persona that doesn’t show the real you. It’s about being strategic in showing your authentic self.

For starters, discover your unique value proposition – that is, what you offer and how it can help others. Consider these questions:

  • Who am I? Look at what made you the person you are today. Check out some more personal branding examples to see what you can bring to the table that’s unique.
  • What skills do I have? Focus on all skills and credentials that you’ve acquired throughout your life. 
  • What are my passions? Think about the topics that you’re most interested in.
  • What do I believe in? Reflect on your beliefs and what you stand for – this is one of the most important aspects of personal branding.
  • Who is my target audience? Reflect on who will benefit the most from your talents. Focus on the needs of those people when branding yourself.

2. Start building your online presence

Having an online presence is one of the most effective ways of branding a person. Start by creating a personal website

Most of the personal brand examples listed above use a website to show off their work and sell products. 

But don’t build a website just for the sake of having one. Consider the design, layout, and all elements so it fits your personal brand and target audience.

Try to build a strong presence on social media where everyone can find you. Here are some more tips:

  • Keep your brand consistent. However you want to be perceived, find your tone of voice and stick with it.
  • Learn from influencers in your industry. See what they do to monetize their personal branding and think of what you can do better.
  • Respond to comments. Close the gap between you and your followers by replying to their comments.
  • Use social media management apps. Connect social media accounts to apps like Buffer and Hootsuite, so you can manage them from one place.

3. Deliver content consistently

Creating content can position you as an expert in the industry, and help you gain more followers to engage with your personal branding efforts.

Before jumping in, make a list of topics you want to focus on. Use sites like AnswerThePublic and BuzzSumo to discover some ideas.

Once you have a list of favorite topics, decide what kind of content you want to create – blogs, podcasts, videos, or webinars. The choice is yours.

Creating content is time-consuming, but essential for personal branding. Start small by focusing on one or two content types and publishing them consistently. 

4. Connect with other people

You can reach a wider audience by exposing yourself and your personal branding to other social circles.

Here are a few methods to try:

  • Acquaint yourself with influential professionals.  Find ways to connect with industry leaders and tell them what you can offer.
  • Guest blogging. Write articles for websites that your target audience reads.
  • Partnerships. Work with companies that share the same values as you.
  • Public speaking. Speak at live events and conferences that can attract new followers.

5. Build a community

woman taking notes at meeting table

Building a community helps you interact with people who love your work. 

It’s also a great way to know more about your audience’s needs and pain points, giving you content ideas and showing you how to adapt your personal branding.

One way to start a community is to create a private group, like a Facebook group or an online forum. Don’t forget to interact with new members once they’ve joined.

You can also host workshops and casual meetups to spend more time with the community you’ve created.

Once your audience grows larger and more in-tune with your branding, you could create a membership site and share exclusive content in exchange for a subscription fee.

Written by

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Olivia is a writer for Zyro and an eCommerce know-it-all. Having spent many years as a retail buyer, she loves writing about trend forecasting, brand building, and teaching others how to optimize online stores for success. She lives in London and spends a lot of time exploring the city’s parks with her whippet.

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