A photographer’s portfolio is like their CV. It has to be the best representation of themselves it can possibly be.
Making websites to showcase one’s photography can seem daunting at first. However, with the right tools, it’s really not so difficult to create a beautiful online presence.
But first, you’ll need to get inspired when it comes to web design – your options are practically limitless.
In this article, we’ll show you 12 amazing websites that were set up by photographers, who know just how advantageous a great-looking website is to their professional business.
1. Lara Jade
Want to create beautiful photography websites? You can learn a lot from Lara Jade.
Lara’s website design takes advantage of a clean, white background to make her work stand out. In addition, the white theme adds an overall elegance to the page.
Lara divides her work into different categories, such as Celebrity, Beauty, and Commercial to make navigation easy and the user experience pleasant.
2. Nate Luebbe
Nate Luebbe is an expert in landscape photography, capturing everything from mountain ranges and wild animals to astrophotography shots.
One unique aspect of Nate’s portfolio design is that he uses his own work to create a powerful one-page website. This is an ideal website design if you’re hoping to attract online business.
It features a full-width page filled with clickable panoramic photos leading to his Journal, Gallery, or Workshop sections. At the bottom, there is a newsletter form and social media buttons too for visitor interaction.
Since Nate’s images are primarily nature shots with a lot of negative space, his website theme complements and balances them using a simple, yet colorful layout.
3. Atul Pratap
Atul Pratap is an architecture, interior, and food photographer from India.
His, Instagram-like website is a beautiful example of a clutter-free online gallery.
It uses a simple grid structure, featuring a menu bar at the top of his blog, while the rest of his website displays his pretty snaps.
Once you click one of the photos, you are redirected to a different collection of images.
4. Eva Bridges
Eva Bridges is a Barcelona-based professional photographer. She is known in multiple fields of photography – fashion, architecture, and portraits.
What makes her website example inspiring is that the menu is on the right side of the page. You can shuffle through her portfolio and easily check out the examples of her photos on the other end.
Her focus is simple – to create a distraction-free website where it’s easy for viewers to enjoy her work without any distractions.
5. Lisa Bettany
Lisa Bettany is a Canadian photographer who regularly captures aviation and nature photos for her website.
One element that we love on her website are the different size picture thumbnails, which add a certain dynamic to her website.
In order to attract visitors, Lisa provides a helpful blog, filled with tips and examples for those who want to learn more about photography.
What’s more, she simplifies the process of buying her work online.
There is a Buy Photo button for every item on her website of photography – a great way to turn your photography website into a fully-fledged online business.
6. Amelia Allen
Amelia Allen is a London-based portrait photographer who publishes commercial and personal works. Her personal subjects often appear nude in a studio environment to celebrate body positivity and image diversity.
When you land on her website, you’re met by a featured image gallery right away – that makes a great first impression.
The side scroll feature of the gallery allows you to view many of her best examples while maintaining the navigation bar on the left side.
And if you’ve been mesmerized by Allen’s imagery, it’s really easy to purchase prints via the online store that’s part of the website.
Brandon Woelfel is a photographer based in New York. His work stands out for his creative use of lighting to give his photos a sense of energy and movement.
His website makes great use of a hero image on the landing page, highlighting his most famous piece straight away.
The uncluttered page features only two options – continue to the portfolio or buy his most recent photography book right away.
And, with minimalist web design being one of the most popular design trends of this year, Brandon Woelfel has really got his web design perfected.
Dolly Ave is a photographer, documentarian, and videographer who works mostly with brands to create inspiring promotional photography for brands.
Her website allows the work to shine by letting the photography do all of the talking. There is very little text to distract from the imagery.
Dolly Ave She uses a bold background image or hero image on each page which is a very current trend for photography websites.
What’s more, the background image changes each time you hover over any of her recent campaigns in the sidebar.
This allows users to get a peek of the content without having to click on it, which is a great user experience move.
Jeremy Chou is a specialist focusing on high-end wedding photography.
For wedding photographers, it is important to evoke emotional responses and Chou does it perfectly.
He makes great use of hero images on his site to let the user know that this is not just a website about photography – it is about to tell you a story about love.
His website doubles down on this narrative with a simple and clean blog page. His blog posts tell the stories of the weddings and engagements that he has photographed.
Chou also makes great use of whitespace on his site to keep the user focused on the imagery; with a minimal amount of text, he lets his art speak for itself.
Each blog post is more like a photo essay in wedding photography, tracking each event through its key moments with a brief description of the techniques used each time to help establish trust in his personal expertise.
Gavin Gough is an editorial photographer. His work is used to complement stories in large international publications such as Vanity Fair, National Geographic, and the New York Times.
His photos often tackle humanitarian issues and as such his photography portfolio makes use of compelling imagery on the first page, contextualizing each shoot with brief keyword descriptions of the issues he is documenting.
With this in mind, Gough’s portfolio website also prioritizes the blog section where he can write about his projects in greater detail.
Creating and maintaining a blog is a great choice for websites about photography that have a story to tell which can help retain the interest of potential clients by adding context to the photos.
Wayne Holt Chan is a photographer based in Hong-Kong. He is primarily known for producing landscape photography to be made into fine art prints.
As his work is focused on the saleability of the print, he has chosen to use a website builder template that prioritizes eCommerce.
Clicking on any of the images on his Instagram-style homepage takes the user directly to the option to buy one of his prints.
For photography websites that act as a direct source of income, it is important to make the sales funnel as short, clear, and effective as possible.
This is a function that’s available on any modern website builder and it is easy to set up.
Tony D’Orio is an American photographer that specializes in street and portrait photography.
His website follows current trends for photographers and visual artists by featuring a striking hero image on the homepage. It is one of his most eye-catching and dramatic photos and gives potential clients a feeling for his aesthetic preferences.
Other than his name, there is no text on the homepage whatsoever.
He dedicates all his space to the photographs, allowing users to become drawn in by his work before deciding if they want to expand the navigation panel in the top corner to find out more.
He also uses an awards section to establish trust and display expertise and a contact form for potential clients. This is a great example of website design that goes the extra mile to highlight the product and the product alone.
What makes a good photography portfolio?
An online portfolio specifically built for a photographer or a photography agency, is a digital way to showcase your photos and allow people to check out your work.
Great portfolio websites make use of a lot of different elements to attract new clients.
A website is an easy place where photographers can offer their services and sell their work. For that reason, it has become an important part of a photographer’s workflow.
When designing a compelling website for photography, there are a few aspects to keep in mind:
- Focus on your niche. Your website should provide a clear idea of what type of photographer you are.
- Build a strong brand. Choose a business name, color palette, and overall mood. Showcase your work on social media or blog, and link customers to purchase your piece or go to your next show.
- Create a contact page. Provide contact details on your blog so potential customers can reach you.