Everyone has a million-dollar idea in them somewhere.
So why aren’t we all millionaires yet?
Well, there’s plenty of reasons for that but in terms of turning an idea into a reality its usually for one reason:
Launching a brand is pricey, from setting up a manufacturing process and sourcing the product, to renting out expensive retail space… The list goes on and on.
But what if you could eliminate all of that and focus on selling instead?
Sell private label products online and you can get started with very little investment and in little time too.
It’s now easier than ever before to run your own business. So, stop daydreaming, learn about what private label products are and how you could sell them.
Browse our curated list of 26 private label products, pick your favorite, build it an eCommerce website, and get selling.
Top 26 best-selling private label products
Now you know what private label products are and how they work, you’re ready to put your million-dollar idea to work and build your own private label business.
Whether you need some more inspiration or simply want to get an idea of what’s currently trending, here are some private label products that are easy to brand and sell online.
Keyword: The search word or term people use in search engines
Traffic: How often a keyword is being searched for in a month
Difficulty: How hard it is to rank in the top 10 search results for a particular keyword (on a scale of 1-100)
1. Phone accessories
The mobile phone accessory market is set to exceed $100 billion by 2022. Launch the next hit brand and you’ll get your foot into an ever-popular market.
From products like keyrings, screen protectors to phone cases and beyond, the market targets absolutely every with a phone. That makes it quite easy to find your own niche market.
Private labeling a phone accessory or two isn’t difficult, and the earning potential is huge.
Here are some product ideas for phone accessories:
- Self-charging phone case
- Fish-eye clip-on lens
2. Smart backpacks
Wouldn’t it be handy to be able to charge your phone on the go?
While backpacks have been around forever, modern technology is has changed this seemingly simple product.
Since everyone needs a backpack – from students to office workers – the demand is already there. And luckily most people aren’t picky about their backpack brand as long as it does its job, which makes it a great private label product.
Pick one of these smart backpack product ideas or think of your own:
- Anti-theft pockets
- Built-in power bank
- Built-in USB cables
It shouldn’t come as a surprise that the beauty industry is going strong all around the globe and it won’t be slowing down any time soon.
The target audience, ready to spend billions every year, tends to look for the latest and newest trends. So, if you have a good product idea that’s never been heard of before, it could take off.
Just don’t go for a generic private label product like many others have before you. Instead, do your research and wow the world with a never-seen-before moisturizer or a hair styling product.
Here are a few cosmetics ideas for private labels:
- Men’s skin care products
- Personalized skincare products
- Smart beauty products
Clothes are a major part of our everyday lives and not just because we can’t go walk around in public naked. It’s no secret that some people live and breathe fashion labels.
As with any huge market, having a niche and starting small with your private label product is important.
Decide on what you’re going to sell first – shirts, jeans, dresses, or something else. You can always expand your collection later.
Luckily, most clothing manufacturers don’t expect you to order thousands of pieces of each product – you can order a handful to get started.
What’s your favorite private label clothing idea to get started with?
- Yoga pants
- Rain ponchos
- Maternity dresses
5. Workout equipment
News flash: staying fit is not only trendy, but it’s also good for your health.
More and more health-conscious people are looking for ways to combine their busy lives with the world of fitness.
Here are some trending private label workout product ideas:
- Yoga mats
- Resistance bands
- Ab rollers
If you want to start your private shoe label, don’t get carried away. It’s very easy to hoard thousands of pairs before you know if your business is actually going to work.
Do you have a new idea for running shoes? Or maybe a vision for a pair of killer high heels?
Make sure to narrow down your niche market share at the very start and don’t confuse your potential customers with too many different products at once.
Build a strong name for yourself as the new sports shoe guy on the block. Don’t be the random Joe who sells all kinds of shoes and blends in the masses.
Here the top private label product ideas for shoes:
- Boat shoes
- Personalized rain boots
- Indestructible kids shoes
If you have some ideas on how to make flat-pack furniture more user-friendly, you could consider setting up your own furniture brand.
Selling private label furniture that’s affordable, easy to build, and eye-catching is trending, as the market is expected to be worth over 18 billion dollars by 2025.
People want to have a living room that is personal and inviting, not a living room that looks like an IKEA showroom.
You can start by doing product research into these trends:
- Upholstered beds
- Multipurpose furniture
- Curved sofas
8. Small storage products
Some people always seek order in the midst of their busy lives. One way you could solve this problem is by selling them small storage products.
Think of organizers and containers for bathroom and kitchen cabinets. Tailor your products to your target audience based on their demographics, and either sell private label products on Amazon or on your own website.
Up-and-coming product ideas for small storage units:
- Personalized makeup organizers
- Monogrammed letter trays
- Glass food containers
The phone charger always seems to disappear when you need it the most, doesn’t it?
The key to successfully creating a private label for electronics is attention to detail. design both your product and its packaging to look flawless.
In such a huge market, you want to have a pretty specific niche as well. Consider focusing on a smaller sub-category rather than all things electronic.
Here are a few new products for a private label electronics brand:
- Wireless earphones
- Wake-up lights
- Wireless charging stations
Anyone that wears glasses knows how expensive and frustrating it can be to replace a broken pair.
Why not set up your private label eyewear company and focus on high-quality glass and durable frames? Make them want to come back to your online shop again and again, and make them trust you.
Look for a reliable manufacturer that can also offer prescription lenses and sunglasses. New seasonal products and styles that follow the current trends will help boost your brand and stay on top of the competition.
Here are a few trending products to conquer the eyewear market with:
- Glasses with in-built tech
- Light-weight and durable frames
- High-performance sports glasses
Remember what it was like stepping into a toy store when you were a kid?
Bring kids of all ages joy by starting your own toy brand online.
Build your brand with parents in mind and focus on items that are trending on social media.
Also, essential baby items are a safe bet, as they will be in demand for as long as people keep on having babies.
Which private label toy ideas will you choose? Here’s a product idea or two to get you started:
- Soft toys and cuddlies
- Dollhouses and play kitchens
- Outdoor swings and climbing domes
12. Home decor
Love interior design and have a strong gut feeling as to which items could brighten up any home? Then creating a home decor brand could be just your thing.
While everyone would love to have the time and skills to do DIY projects, for most people, buying a new vanity mirror or candle holder is far more convenient.
The options are limitless, so decide on the general vibe you want your home decor line to have. It’s also worth finding a third-party manufacturer that won’t require you to buy enormous amounts of stock, at least at the beginning.
Here are some home decor products to include in your online store:
- Artificial flowers and essential oils
- Large frames that are backlit
- Wall art
13. Fishing equipment and accessories
With a decline in brick-and-mortar fishing shops over the years, many companies sell fishing products online.
Focus on high-quality products like fishing rods and good baits, rather than trinkets or knock-offs. Those are higher ticket items.
Consider looking into global shipping options with your eCommerce business, as you’ll gain a bigger audience and more flexibility with your marketing efforts.
This will help you combat the seasonal nature of the hobby in some parts of the world. Then, turn to some trusted product ideas for a fishing eCommerce business:
- A range of fishing rods
- An assortment of fishing flies
- Fishing apparel
14. Camping equipment
Spending a night in the wilderness appeals to many, but sometimes it’s the cost of high-end brands (and not the mosquitoes) that put people off the idea completely.
Since the market for camping gear is as vast as the great outdoors, start by deciding on a smaller niche. Then, build your brand based on your customers’ needs.
Here are some good ideas to get started:
- Tents and sleeping bags
- Knives and first aid kits
- Camping starter kits
15. Gardening tools and accessories
More and more people have been bitten by the gardening bug.
As a result, gardens and window sills are being turned into colorful safe havens for all kinds of plants (and insects).
Your brand could become the number one company to dominate social media with well-designed gardening accessories.
These are some great products to launch your brand with:
- Flower pots
- Shovels and cutters
- Seeds (both flower and vegetable)
16. Notebooks and stationery
Although digital note-taking is very popular, there’s no arguing that taking handwritten notes is better for learning.
From school kids to adults, stationery can be marketed and targeted at anyone. You might also want to consider adding related items like pens, pencil cases, and post-it notes to your line, thus offering a well-rounded selection of products to your customers.
One important thing is to find a manufacturer that agrees to sell products to you by the hundreds and not by the thousands. Unless you’re certain that you can sell 2,000 copies of one notebook, that is.
Stationery is tending at the moment. Pick a product to kick-start your business:
- Coral-shaded anything and everything
- Bold text-heavy graphics
- Watercolor prints
17. LED lights
If you’ve ever been on Instagram, you probably saw plenty of living spaces decorated with fairy lights.
LED lights are a great alternative to traditional types of lighting: they are much more energy-efficient and economical than fluorescent lights.
LED lights are also the perfect product to appeal to those who want to protect the environment but also keep money in their pocket.
Here are some popular LED product ideas:
- Multicolored fairy lights
- Strip lights of varying lengths
18. Water bottles
Are you still buying bottled water, knowing how much plastic waste is in the oceans?
Take advantage of the increasingly environmentally-conscious society and launch your own private label water bottle line.
With various different designs and materials to choose from, think of your target audience. Are you trying to appeal to the sporty folk or the office worker? Or maybe a family with little kids?
Starting your own eCommerce business with a water bottle brand is a great place to start your private label journey.
New trends in the water bottle industry include:
- Silicone sleeves
- Inbuilt water filters
- Cross-body carrying solutions
Modern life doesn’t have enough hours in the day.
That’s why many rely on various dietary supplements to see them through to the end of the week.
You need to know whether you want to target fitness-obsessed people or regular members of the public. Someone hitting the gym five times a week has different nutritional needs than someone else who works at an office and spends 2 hours a day in traffic jams.
Then research and produce your products. Here are some potential products to consider:
- Protein shakes and powders
- Creatine supplements
- Detox teas and coffee replacements
20. Shaving equipment
Do the gentlemen out there a favor and launch a private label shaving business online.
As personal care for men is a growing trend, the market is expected to be worth $166 billion by 2022.
With a niche like shaving, you have many avenues to explore: you could focus on old-school barber style products or cater to the modern gent who prefers an electric razor.
Here are some trending product ideas:
- Real hair brushes
- Razor blades
- Beard oils and waxes
Another product loved by private labelers, commuters, and students alike is the humble lunch box can now be found in a limitless variety of designs and styles.
More and more consumers opt for making a packed lunch, thus saving money, and doing their bit to protect the environment.
With over 7,000 search results on Amazon alone, you’ll get a good idea of your competition and what’s most popular at the moment.
Hit the ground running with these products:
- Reusable snack and sandwich wraps
- Stackable lunch boxes
- Lunch tote bags
22. Grilling accessories
There’s nothing quite like the smell of freshly grilled food.
Just make sure to check out the local regulations if you’re thinking of launching private label products that contain butane or other chemicals used in BBQ fuels.
Catch the attention of your customers selling products like:
- Sauce bottle holders
- Grilling utensils
- High-quality firewood
23. Small gadgets
One certainly does not need a USB charger that lights up in pretty colors, but most people would buy it anyway.
Creating small gadget private label products can be very profitable, especially if you run strong social media campaigns and create enough buzz around your brand.
And these products don’t have to be just fun to have or look at. You could solve small everyday problems with electric fly-swatters, for example.
Your million-dollar private label product idea could be:
- Mini drones
- USB fans
- Multitools for the kitchen
Have a passion for experimenting in the kitchen? You could build a private label snack empire.
Having a strong brand name and identity is essential for any food-related private label products.
There are plenty of chocolate bar brands out there, yet many can only name the biggest ones.
Get ahead by staying on top of the newest trends.
Check out which products are selling the best on Amazon and what people are searching for on Google. The more you know about your niche and your market, the stronger your brand will be.
Some trending snack product categories include:
- Gluten-free snacks
- Matcha tea
- Vegan gummy candy
25. Travel accessories
We travel more than ever before. OK, probably not at the times of pandemic, but when we’re allowed to.
Set up a private label travel accessory brand and start selling toiletry bags with refillable shampoo bottles and nail clippers.
Pay attention to your packaging: business people won’t necessarily go for the cute and colorful styles, so either narrow down your target audience or offer multiple designs.
Focusing on eco-friendly materials can help beat the competition too. And you could use it to your benefit in branding too.
Here are some popular products to consider:
- Hanging travel bags
- Foldable hair dryers
- Biodegradable travel toothbrushes
26. Party games
Who doesn’t love a novelty party game?
Forget Monopoly and Exploding Kittens – it’s time to conceptualize one or two private-label products that will work well both online and in person.
Since card and board games are quite cheap to manufacture, you’ll be able to keep your profit margin high – as long as you’re picking the right private label manufacturers and understand the market.
You could also consider private labeling existing game designs for a particular target audience (think children or college kids).
Some successful private label brands could be based around:
- Drinking games
- Card games
- Fast-paced dice games
What is a private label product?
Private label products are products that are sold under your own brand but manufactured by another company.
You partner up with a private label manufacturer, give them instructions on how to make your product, and then sell it using your own brand name.
In short, you can have your very own product (even a whole private label product line if you want), without having to invest a huge amount of money to set up an entire manufacturing process and infrastructure.
Fun fact: Tesco’s Everyday Value line, IKEA, and Walmart’s Great Value, are some of the most well-known private label products in the world.
Most companies would need massive capital to set up their own factory in order to launch a new product.
So, it’s far cheaper and easier to partner up with a reliable private label manufacturer and sell private label products instead.
What’s the difference between white label and private label products?
Although they may seem similar, private label products have one main advantage over their white-label counterpart.
White label products are sold to many suppliers by the manufacturer, while private label products are exclusively sold to only one supplier.
This means that a white labelling t-shirt manufacturer sells its products to many other companies – and if you want to make changes to the t-shirt, you won’t be able to do that.
But if you have a private label business, you can tweak and change your product as you wish.
Want to change your t-shirt’s material to a thicker fabric? Go for it. Or maybe make it longer? No problem.
If your product doesn’t leave a great impression on a customer, you won’t be able to offer a solution to their complaint, other than to refund their money – and risk receiving negative reviews.
That’s why a private label brand works best for niche markets and products that are custom-made to your own expert specifications.
10 most interesting facts about private label products
Private label goods are more common than you realize.
Did you know that:
- The total sales of private label products amounted to over $158 billion in the US in 2020.
- Household paper and plastic products are the most purchased private label products in the US, as the market segment is worth nearly $11 billion.
- Supermarkets and grocery stores dominate the private label business spending, owning just under 45% of the total market share in the US.
- 23% of those surveyed said that they buy private label snacks (nuts, potato chips, and so on) partly or exclusively.
- In 2020, the sales of private label products increased in the US, especially for consumer goods (11%) and food and drink products (12%).
- Over 79% of consumers are aware of the fact that supermarkets have their own private label products.
- The overall sales of private label milk and dairy products in the US is $7.5 billion.
- Over 90% of Aldi’s North American food sales are made through selling private label products.
- In 2020, 82% of US consumers surveyed said they thought that supermarket brands offered better value for money than private brands.
- Nearly every American consumer (99.9% of those surveyed) stated that they use store brands in 2019.
Top private label manufacturers
There are many private label manufacturers out there, but not all are equal when it comes to customer service and product quality.
If you need a supplier that ships locally in the EU, US, and China, SupplyMeDirect could be your dream partner.
Like most manufacturers, they offer automated order processing, local shipping, and great customer support for merchants.
AOP+ is a print-on-demand platform covering the EU, UK, and US.
If you’re looking for a manufacturer specializing in organic cotton products, AOP+ could be the right fit for your online business.
The platform has automated order processing and fulfillment, and integrations for Shopify and Etsy, too.
You probably know it already, but Alibaba is one of the largest online business powers in the world.
This platform boasts many comprehensive product directories, making it easy to connect with manufacturers wherever you are.
Need a US-based dropshipping supplier that’s also an AliExpress Partner?
Modalyst could be the ideal manufacturer for your private labelling initiative. The platform has extensive product catalogs, with over a million products to choose from.
Is a private label business profitable?
White labeling a generic product can save you more money in the short term, but most profitable products are usually private-labeled.
In order to run a profitable online business, you need to understand the market trends of your own products.
That means that you need to conduct market research at regular intervals and adjust your business model accordingly.
By picking a popular and trending product, you can keep your costs down by buying in bulk.
Don’t forget to address what makes your brand and business special and different from the rest. This will help you hone your product research and makes it much easier to market and sell your products.
How to start your private label brand
As a budding eCommerce retailer, you have settled on the product you want to sell and you’re ready to become a private label business owner.
Now, there are a few things that you need to make sure you understand before you send out those launch emails to family and friends:
- Pick a niche and find out what’s actually selling. Be sure that you do your product research properly at the start. Analyze keywords that have been used in search engines related to your niche, see how they are trending, and get an idea of who you’re up against in the competition. You also need to know the best sales channels for your target market.
- Contact manufacturers and get samples. You want to work with the best manufacturer for your needs and product. Don’t settle for just anyone and check all samples that you receive very carefully. Is the standard high enough and you would want to buy the product yourself? Report any faults back to the manufacturer and see if you can start with smaller quantities. You don’t want to be stuck with thousands of products before you know how they’ll sell. Also check what the maximum production capacity is, so you won’t be let down during high-demand seasons.
- Create a business plan. Include manufacturing costs. While you’re waiting for samples and the rest of your inventory to arrive, you should create a business plan. Include all costs, from manufacturing to shipping and potential import taxes, as well as a detailed fulfillment strategy. This will help to give you an idea of what your profit margins should be, and how your product’s life cycle will look like.
- Set up your online store. Another thing to do while waiting for your stock to arrive. As a private label seller, you want to pick an easy-to-use eCommerce platform and set up your online store fast. Then it’s time to create some blog posts, email templates, and marketing campaigns with all the brand elements. Don’t publish anything yet, but have it ready for your store’s grand opening.
- Launch your private label business. It’s go-time! Get ready for your first orders – consider offering prime shipping for the first 50 or 100 new customers for example. Pay attention to your web design and keep optimizing your online store. Spreading the word to attract new customers is exactly what you want to be doing now, so don’t scare them off with a bad landing page. And don’t forget to be on top of customer service at all times.
Remember that it’s unlikely that you will score many sales in your first couple of days or weeks. And that’s totally normal.
Make sure you keep your cool and continue with your marketing efforts – no customer base was built in a day.
If you feel like a particular campaign isn’t working or gaining any traction, switch your approach. Many successful brands have pivoted.
Put in the sweat and hard work, and you will be reaping the rewards of your first 10, 100, and 1,000 sales.
Here’s to you, the next big successful private label brand!