For many, social selling can feel like a game of luck: after all, the success of it all is in the hands of algorithms and AI, right?
But you should be using social media channels actively in marketing your business.
At its best, a strong social media presence can help you scale your company and build real relationships with your customers.
Not sure how to get started? You’ve come to the right place – we’ll explain how to start social selling on the most common social media platforms and how to do it right.
What is social selling?
Put simply, social selling refers to the practice of selling products or services on social media.
As Americans spend longer and longer browsing their Instagram and Facebook feeds, social media marketing has been gaining popularity fast.
What are the benefits of selling on social media?
Compared to traditional marketing, social media channels have plenty going for them. For starters, social media platforms:
- Help raise awareness of your brand.
- Help generate leads, or people interested in buying your product or service.
- Shortens your sales cycle thanks to easy links or social media storefronts.
8 key steps to unlock the potential of social selling
If you’re not familiar with the various social media platforms available, you might be tempted to just copy-paste the same message all over and wait and see.
But that won’t get you far – there are a few important factors you must understand when it comes to digital marketing:
1. Understand who’s buying
Take some time to understand your target market and profile it. Your goal is to understand what an ideal customer looks like to your brand.
Start by mapping out your existing customer base, and building a user persona around the different segments you cater to.
2. Choose the right social media platforms
Once you know your target audience, it’s time to research which social media channels they use and prefer. Your ideal customer might never use TikTok or spend all their time on Facebook.
Find out where people go by approaching them for interviews, posting surveys on your website, or digging into site analytics.
3. Post relevant content
You need to create content that is actually relevant to your potential customers. In order to do that, you need to understand the challenges and interests your customers have.
Offer content that shows how your products or services can solve a problem or improve things for your customers. You can post content that isn’t sales-related, too.
4. Use high-quality images and video
Pixelated visuals never look professional – unless that’s your brand’s identity. On visual platforms like Instagram, users make decisions based on the aesthetic of a post or page.
5. Utilize all the features available
Take the time to understand how particular social media platforms work if you want to use social media selling to its fullest potential.
Research all the different features that you can use to advertise your product or service, and stay looking relevant.
6. Engage with your audience
Social media networks are built for communication and engagement, so embrace the relationships with your potential customers.
Not only can you ask for direct feedback and talk with your customers regarding their orders or questions, but you can also encourage them to take part in competitions and surveys.
7. Keep it consistent
If you want to succeed on social networks, you have to post every day. Creating a social media marketing schedule is a great way to include social selling on your daily to-do list.
By posting regularly, you’ll build an audience online that can translate into an effective social selling strategy.
8. Analyze your social media statistics
Both Facebook and Instagram can tell you in detail who is engaging with your content, clicking on links, and visiting your business profiles.
By analyzing the data you can target customer segments better. You can look at what types of content work best for different products and which posts create the most sales.
Tips for selling on Facebook
Facebook is one of the biggest social media platforms out there. With over 2.7 billion active users every month, it offers unparalleled business opportunities.
You can use Facebook to build brand awareness, engage with users, and sell your products. Above all, ensure you’re tailoring your selling strategies and content to suit the social network:
- Create an official business page to manage your content.
- Tell a story about your brand and pin it to your page.
- Make sure every post is either engaging or built for conversion.
- Open a Facebook Shop to sell products directly from the app.
Tips for selling on Instagram
Did you know that 90% of Instagram users follow a business account? Use it if your products are visually appealing and you want to reach an audience of 24 to 34-year old females.
Instagram works best as a social selling tool for businesses that operate in niches like travel, beauty, and food. Here’s how to make it work for you:
- Represent your brand on your official Instagram page.
- Utilize shoppable tags so users can see product names and prices.
- Write interesting and actionable captions that hook people in.
- Post user-generated content to show your brand is trustworthy.
Tips for selling on Twitter
With 145 million active daily users, it’s a no-brainer that marketers are drawn to Twitter. If your sales team is mainly targeting 25-34-year-old males, Twitter’s the place to be.
The most successful companies on the platform have a strong niche, understand which trends work for their business, and focus on helping other people rather than selling anything:
- Make a cool Twitter bio that describes what your brand is about.
- Create fun polls to keep followers engaged and valuable to you.
- Join in on trending topics to ensure you stay relevant.
- Maintain a tone of voice that suits your brand but is conversational.
Tips for selling on LinkedIn
If professional people over the age of 35 make the bulk of your customer base, or you mainly manage B2B sales, you should think about social selling on LinkedIn.
Get ahead with our 4 favorite ways to start selling on LinkedIn:
- Launch a professional page for your business and keep active.
- Share valuable content that people can like and share.
- Stay up-to-date on industry trends that might influence your business.
- Network with people who share your brand’s interests.