There’s never been a better time to open an online store as eCommerce sales are expected to surpass $4.9 trillion by next year.
That’s because global shopping habits are transforming rapidly. It’s easier than ever to have almost anything delivered to your door at the click of a button, no matter where you are in the world.
Want to ride the wave of online retail success?
Identifying a top trending product that is in demand is the first – and the most important – step.
We’ve got a list of 22 products to sell online that are trending right now. Pick one, set up your online store, and launch into the eCommerce stratosphere.
Here are the trends that everyone’s talking about right now. These are the ones you should pounce on, if you’re ready to start making money.
From floral themes to vitamins, the world is feeling a little more kind this year. There is also a big focus on self-improvement in 2020, and you can capitalize on this with your growing eCommerce business.
Take these trends and run with them.
Welcome to 2020: knitting is now trending, embroidery is everywhere, and crochet is officially cool.
Craft-based products have rocketed into trending lists this past year, with Google Trends showing a steady rise in search terms like ‘crochet’ and ‘yarn.’
It isn’t surprising that these activities have such broad appeal. It’s easy for a pro to monetize their handcrafting hobby as a side hustle, for starters.
Take advantage of this growing trend: create an online store and start selling craft supplies.
Target as many people as possible by stocking up with exciting, trending products that cover a whole range of techniques.
Marketing tip. Want to get people doing your marketing for you? Think about selling a tote bag with each purchase or creating a gift-with-purchase scheme instead. Gifting your shoppers with a freebie is a compelling way to carry favor, and helps keep your brand visible to them – hopefully, you’ll secure some repeat sales.
Just want to hit the zeitgeist?
If you’re keen to find products to sell online instantly, couch covers – or ‘sofa slips’ – are the breakaway trend of 2020.
A simple, nearly-one-size-fits-all product, the couch cover started out as a hit for Airbnb hosts. And it’s still trending, as viral posts have transformed the couch cover into a highly desirable product beyond the hospitality industry.
For exacerbated parents, pet owners, and the indecisive among us, sofa covers could be the answer.
You’ll find that Amazon is currently saturated with couch covers. Google Trends has shown that the demand will hit a new peak this year. So, although now is the time to sell, you should find a point of difference for your store.
Performance fabrics are hitting the news in the décor world this year. We’re not talking scratchy, plain textiles: it is now easier than ever to find stylish stain-proof material for everyday seating.
You could also go a little further for your customers, and sell them a more premium-looking range of luxe-looking options.
Find fabrics that will photograph well for your online offer, or provide a free swatch service. This will take some time and effort, but it could help guarantee sales that might have otherwise been abandoned.
Whether you find some accessories, go into stain-proof materials, or get into designing unique patterns for your couch covers, you’ll find there are so many options for creating a stand-out product offer.
Get ready to sell the following:
Marketing tip. Put together quick, engaging videos for your website and social platforms, showing exactly how your product works. It helps your target audience see that you are confident in what your store is selling.
Move over Zodiac trend: birth flowers are the new way to express your personality in 2020.
Birth flower-themed products are trending worldwide according to Google Trends, with Etsy reporting a 69% bloom in searches this year.
These products share the same symbolism as birthstones. An April baby is loyal like a daisy, for example, and those born in November are fun to be around, just like chrysanthemums apparently.
Attaching sentimentality to a product can be a great way to target shoppers.
Also, giftable items are always on trend. Just think of all the birthdays and Hallmark holidays each person has to buy for in one calendar year.
If you already have an online store selling pick-up pieces, it could be easy to find related products to sell from the birth flower trend.
You could pad out your store with categories like:
Marketing tip. If you’re feeling generous, send a selection of your products to popular online influencers, and get your business trending on social platforms. Bear in mind these will likely be free gifts, but it could be worth it. Influencer marketing is a pretty mainstream way to sell your trending products online in 2020. Be a part of that movement.
We are living in the future.
If the thriving trend for wellness is teaching us anything, it’s that we should all be taking better care of ourselves. Never mind generic pots of vitamin C gummies: the trending products to sell this year are packs of fully personalized vitamins.
Prevention is definitely better than cure, and having a useful stock of best selling vitamins is just another step in a long line of trending self-care products.
We should all be eating fresh veggies, adding supplements into our shakes and keeping our skin in check. Why not invest in a product offer that takes it full circle?
This type of business calls for a sleek, well-designed website to help customers feel at ease. You will be offering a product which influences someone’s health, so make sure you look and sound like you know your stuff.
Work out how you want to organize your range to sell online. Use Google Trends to establish which specific vitamins people are searching for, and when.
When it comes to identifying trending products to sell in this category, your focus should be on which principles you want to uphold.
Your patrons are looking for the best products to improve or maintain their health. Focus on catering for the needs of both men and women, with overarching principles like:
Marketing tip. Send product info and some free samples to online magazines. This is a fun way of getting your eCommerce store off the ground. You can also gain exposure by featuring in online articles and listicles, where affiliate links could be used to route readers to your store’s website. They will arrive already armed with knowledge, so ensure you get the look of your site completely on target.
If you know the difference between loppers and shears, you’re in luck. Focus your new eCommerce store on gardening supplies (one of the hottest trending products right now) and get selling.
Two trends set to go wild in 2020 are huge plants and homegrown vegetables.
Products like seeds and spades are already top selling items as people start to think more about how to help the environment. According to Google Trends, searches for ‘vegetable garden’ have soared this year.
Think about how you can make your product offer relevant and exciting. Take a look at what’s trending in grocery retail and the restaurant industry.
Maybe even go to food fairs and pick up some free samples – all in the name of product testing, of course.
Great items to have available in stock include:
Marketing tip. Get your gardening supplies trending on Pinterest, where users are already talking about zero-waste living, garden rooms, and microgreens. Try marketing via affiliate ads, or design a profile and share helpful gardening tips alongside aspirational imagery. Don’t forget to take advantage of the importance of seasons in gardening. Create a dynamic email schedule so you can help your customer base constantly find relevant, related products in your store.
Self-care is finally on; cosmetics and facial tools are some of the top trending products this year.
Thanks to a movement that has been slowly creeping up the beauty charts for years, the world is starting to realize that it doesn’t matter if we all look our best, but we should definitely all feel our best.
Women in particular are starting to collate serious-looking facial toolkits, as skin care reaches a new level of professionalism.
Alongside sustainable packaging and intensive hair products like tailor-made shampoos, tools for the face are the trending products to sell in 2020.
Also, step aside 10-step Korean cleansing routines. According to beauty insiders, Japanese skin care – also known as ‘J-beauty’ is the movement to get behind for the foreseeable future.
There are plenty of less-niche trending products to sell, too, that will easily fill out your online toolkit range. Almost every product is targeted at women, and prices range from the cheap pick-up to investment pieces.
Some tools to consider include:
Marketing tip. Promote your new eCommerce store through Instagram. Select a handful of influencers who you could gift with free tools so that the right audience gets to see your store. You could also market by adding free samples onto every online order – this is something many eCommerce businesses are already doing. It helps to build brand loyalty, introduce customers to related products, and practically guarantee future sales by being a thoughtful, well-marketed company.
Something you’re guaranteed to sell online in 2020 is the humble kettlebell; it’s a top trending product in the fitness arena, with Google Trends reporting a huge increase in searches since March.
Weight training as a category has grown by 307% in the past year alone.
The appeal of wellness, coupled with how much time we are now spending at home, is having a powerful impact on sales of exercise equipment.
There are dozens of other workout products in high demand right now, too. Retailers in this market are reporting record-breaking sales in everything from skipping ropes to weighted vests.
Branded is best when it comes to the fitness industry. Serious gym-goers prefer to stay faithful to trusted brands. So, check which popular workout brands you can work with for trending products set to sell in 2020.
You could start to sell a full range of workout accessories – go for:
Marketing tip. Influencers in the fitness industry are adapting, too, uploading workouts for followers to learn through their phones. Make sure you stay up-to-date on their routines and what they use, in order to keep your business stocked with trending products. And why not partner up with your favorite influencers? Not only will you get your products out to a wider audience, you might also be able to start selling to people who exercise for a living.
Looking for one of the smallest trending products 2020 has brought us?
Look no further than the smartphone lens. This mini gadget is one of several tech accessories to target aspiring influencers with this year.
But the phone lens is just one item on a list of demands.
Check out Google Trends to see that tripods are being searched for, phone stands are steadily rising in popularity, and the pop socket is trending upwards again.
Give shoppers a reason to choose your store as their go-to place for smartphone accessories. And don’t forget to give them a little fashion appeal, too.
Stay ahead of trending colors and style movements. Stock your offer with failsafe options that feature the most on-trend details, like pastel shades and metal trims.
When choosing which products to sell online, you could build a range that is highly technical, or light and fun, or a healthy dose of both.
Consumers love a smart gadget, so adding in a trending product from the tech category – a Bluetooth speaker, for example – could extend your reach from light-hearted shoppers to those searching for quality goods.
Mix up your product offer with some variety:
Marketing tip. You’re going to great traction by promoting through social platforms. Market your product by gifting it to influencers – it might be hard to give things away for free, but consider setting up a promotional campaign to give your product some direction to success.
The world is waking up to the idea of working from home more often.
If you want to go big with the products in your eCommerce store, start selling office supplies and the sales will come rolling in. Desk chairs, laptop risers, and noise-canceling headphones are all trending products this year.
Millions of office workers have experimented with setting up their work zones from the kitchen table in 2020, and many businesses are seeing a future for remote working.
At the top of the list of trending products to sell, you’ll find desk chairs – Google Trends has reported a staggering 156% increase in searches in the last year.
There’s also demand for more premium products in this category, such as posture-correcting furniture. Staffers aren’t prepared to put up with standard-issue seating in their own homes, so capitalize on this trend with your product offer.
A model like dropshipping will enable you to offer large, big-ticket products without having to set up warehousing or a logistics operation. You could sell:
Marketing tip. Selling your product through a platform like Amazon Marketplace is a viable way of reaching a huge potential customer base. It will also give you the option to process orders with the help of Amazon’s fulfillment centers. And if you want to target businesses that may be thinking about covering employee expenses for office supplies, try simple email marketing. Make the effort to sell your store well, with an amazing product image selection and a clear price list.
This is one of those trends that emerged because of a need for convenience, but looks set to stick around for a while, because it’s fun.
Search results for nail kits have reached dizzying new heights this year. Google Trends is showing a phenomenal 566% increase in the first few months of this year.
For women who can’t get to the salon for a monthly gel manicure, or for those bored of the natural look, the nail kit is a lifesaver.
Nail kits with lamps have swiftly become trending products to sell online, but it doesn’t stop there. Whether out of boredom or a need for self-care, nail polishes and more simple manicure sets are also wildly popular.
This is a good time to start selling.
Should you buy in ready-made nail kits, or build your own? Here are some ideas:
Marketing tip. The nail kit is one trending product you’re going to need to really push in order to drive traffic to your site first. Your copy and content should be super SEO-focused – learn which keywords are the most valuable and high-intent. And featuring your nail kits on social platforms is one way to gain pretty immediate traction. Enable steady growth with powerful imagery, satisfying videos, and clever hashtags that will get you on people’s explore pages.
If you’re lucky enough to own a KitchenAid or you just love creating cakes, you could seriously monetize your hobby.
Worldwide searches for cookie deliveries are at an all-time high, so it’s definitely one of the hottest products to sell online.
Now that it’s officially cool to stay in on a Saturday night, hungry people are either digging out their kitchen scales or reaching for their phones and scouring delivery apps. It’s likely the trend for comfort food will live on in 2020, so get baking.
And check out popular accounts like Tasty or Bon Appetit on YouTube and Instagram. As with nearly everything else, you can get a great idea of food trends from social media.
You could either find your niche with one item, or expand your product selection to sell a whole range of delicious baked goods online.
If you want to sell more than one product, add these to your menu:
Marketing tip. Make sure your product photos show your business in the best light – and position those trending items at the top of your menu. Then, give your business the reputation it deserves, and sign up to sell via food delivery apps, a market estimated to be worth over $20 billion by 2025.
Launching a clothing business right now sounds risky. But loungewear bucks the trend.
For the ‘Netflix and chill’ generation, products like sweatpants, robes, and fuzzy sweaters have become staple wardrobe items. This category is high-demand. Google Trends reports a worldwide boom in searches for loungewear in the past year alone.
As more businesses align with the notion of flexible home-working, this trending look is only set to stick around.
Although it can be tempting to bulk-buy piles of cheap loungewear from far-away factories, you should definitely consider looking for local suppliers to stock your online store.
This is a great way to set yourself apart, and it should help future-proof your business.
It’s easy to go in any direction with loungewear products. A few trending products for 2020 include:
Marketing tip. Social media is your oyster when it comes to marketing your loungewear products. From Instagram and TikTok to YouTube, hoodies and sweats are getting the exposure they deserve via the world’s home videos. Ensure you have a business account on Instagram for your online store, so that you can sell from the site via affiliate ads and sponsored posts.
Car owners know that you’re never quite finished kitting out your wheels. And it’s not just for the sheer hedonistic pleasure.
Some products can make a real difference to the safety and comfort of your ride.
The car accessory market has been booming and is worth over $500 billion.
And the really great news is that this product category is ‘on trend’ all year round, rather than being in demand only during the holiday season, for example.
Ready to get your eCommerce engine revving?
To get started, consider featuring any of the best trending products in your store:
Marketing tip. You can find a car-loving audience pretty much anywhere you turn. Why not try to offer your trending product selection to an audience of car aficionados on Facebook? Chances are, these customers will be ready to pounce on an accessory when they see an ad for it, especially if they’ve been thinking about it already.
People adore their pets and it’s not just because they’re cute.
At uncertain times, our furry companions help to reduce stress and keep us active. In many households, pets are as much members of the family as the humans themselves.
And the humans sure love to spend money on their pets and pamper them endlessly.
But when they buy, they pay particular attention to what their pets’ products are made of. So aim for top-shelf quality and include some new trending products in your store.
Also, check out Google trends.
New products come to online stores all of the time, so you need to stay on top of the best selling products at all times.
Wondering what the best products to sell to pet owners are?
Here are some of the top products that show up on Google Trends at the moment:
Marketing tip. Pets are made for Instagram. Cats, dogs, pigs – you name it – have already found their way onto your Instagram feed and the influencer game is strong in this niche. Paying for a collaboration could quickly make your online store top-of-mind for pet owners, if you get your strategy right.
Kitchen is the heart of every house and things to deck it out make for some of the trendiest products online.
Tap into the market of foodies and those too lazy to cook alike.
Most people will look for shortcuts in the kitchen, so start by thinking of ways to solve the dullest kitchen chores. And then check if you can outdo your competitors too by having a product to sell that’s simply too hard to resist.
With any luck, you can tweak and perfect their top trending product or products, then sell them in your own store.
Don’t forget that kitchens come in all shapes, designs, and sizes, as well as cooks come in all levels of skill. The product opportunities are, literally, endless.
You can always take a quick look at Google Trends to see which niches are heating up.
We recommend to sell trending products like:
Marketing tip. Taking nice pictures of your products is paramount in selling kitchenware. Not only will you be able to use the pictures to best sell your products on your online store, but on social media too. You could capitalize on email marketing too, by sending out newsletters about kitchen trends to interior designers, decorators, and new homeowners.
We live longer than ever before and want to keep it that way. Plus, we want to look good while living out our long lives too.
Health and beauty products that help us feel better about ourselves are in constant demand, especially ones that help alleviate some minor health issues.
You’ll just have to ensure that the product to sell online comes from reputable suppliers. They must follow all of their national rules and regulations, as well as your target market ones.
For example, if the trending product you sell comes from China but you want to sell it to eco-conscious customers in America, you will need to make sure it contains no toxic or forbidden ingredients.
Wondering which product to sell? Build a trustworthy brand with these best trending products:
Marketing tip. These health concerns are usually an embarrassment to the sufferers, so don’t go sending them ‘We heard you snore’ messages to their email address. Subtle is the way to go and we’d recommend organic search traffic. You will need to employ content marketing strategies to get your online store and trending product or products to the top of search engine results. Make them come to you.
Did you know that toys are not just for kids anymore?
While most children won’t say no to a shiny new toy, many adults still like to engage in play as a hobby.
For example, collectible toys for pop culture classics and cult names can quickly help you rise to the top of a very niche market.
But it’s not just collectibles.
Think about the various trending niches that are currently underserved, like toys for adults with disabilities or toys for people with special interests.
There’s more to the toy industry than fidget spinners – anyone remember those?
Got a product to sell already? Great.
If not, it might be worth to look at selling a trending product like:
Marketing tip. Toys offer endless marketing opportunities, especially when you sell collectible items or toys geared towards adults. You could reach out to fan groups via email campaigns or by paying for your content to be hosted on niche websites. Also, you can easily target them via paid ads on Google and social media channels too.
Hair accessories are an easy and quick way to get into eCommerce.
Stay on top of the trends by tracking search volumes and following popular social media accounts.
One of the best ways to get started is to research your competitors and dig out the bad reviews.
While you can’t come up with that many new colors for hairpins, you can learn from your competitors’ mistakes.
Hair accessories are a great product to sell because they’re always in demand, and there are plenty of good niches left.
Have your pick from these best selling products:
Marketing tip. These are fashion items we’re talking about, and there is no better place to advertise your goods than social media. As we already mentioned, market them towards a younger audience with a beauty influencer and you’re looking at lots of sales.
Modern men are waking up to and embracing the self-care trends.
Businesses have noticed that men don’t just spend on grooming because they have a special occasion coming up.
In fact, the industry is growing in the billions every year, with the market estimated to be worth over $70 billion.
With the right marketing approach, you could be sitting on one of the best trending product ideas of the year.
Got a product to sell online?
If not, get inspired by these trending products, feature them in your shop, and get in the fast lane to success:
Marketing tip. Developing a strong SEO marketing strategy could provide your online store with a steady flow of monthly visitors, as men’s grooming isn’t a trend that’s likely to die off any time soon. As always, use influencers to get your trending product in front of massive numbers of potential customers.
Be the answer to body insecurities everywhere.
Shapewear has seen a steady increase in popularity ever since the Kardashians took over the internet. So, you could help women all over the globe to achieve their perfect body goals with high-quality shapewear.
Pay attention to detail: lace and satin finishes add nice feminine touches to the finished product.
Double-check the sizing if you’re using overseas manufacturers. Depending on your target market, your average buyer’s body types might differ.
Getting started with shapewear is easy with products like:
Marketing tip. Again, social media is your friend if you want to advertise the perfect look that your shapewear product can help people achieve. Both Instagram and Facebook harbor audiences in need of this trending product, so you can target them carefully with paid ads or simply grow a following organically by posting valuable content, such as tutorial videos and guides.
The good old timepieces are making a comeback.
How many times do you pick up your phone to check the time, only to get distracted by a notification? In the midst of digital detoxes, watches are returning, too.
While the market enjoys particular popularity in Asia, both budget-friendly and luxury options have withstood the test of time in the Western world too.
Since there aren’t too many variables to the general watch design, consider offering complimentary services like repairs as part of your overall service.
If you’re on a budget, you can get started as a dropshipper and build your watch empire from there.
Find your unique market position by specializing in products like:
Marketing tip. If you are targeting a specific niche, say physically active urbanites, target them with Google ads at a time when they’re ready to buy. You know, businessmen appreciate different qualities in a watch compared to builders, so make sure your product specs dictate your marketing strategy.
A good pair of shoes is considered an investment. It’s also a trending product.
Launching an eCommerce store for a particular shoe niche could well be one of the best things you do.
Since everyone needs a pair of shoes every now and again, the market has a constant steady demand. This is fantastic for anyone wanting to try out different product ideas and reinvent themselves from time to time.
We recommend steering away from mass-production and taking a more artisan or handmade approach to your branding will set you apart from the rest.
Go far with these trending product ideas:
Marketing tip. Shoes are a rather saturated market, but you can stand out by running a solid content marketing strategy. Position yourself as the expert, inject personality into your content (e.g. tell them about your own marathon journey), and grow those Google rankings.