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Website Launch Checklist: 30 Things To Do (2022)


Suppose you’ve never made a website before. It would seem daunting at first. 

Even a simple website launch checklist like this one might put you off with the sheer number of steps. 

There are a lot of things to consider before successfully launching your website. 

So, to make sure that your new site delivers an exceptional user experience from day one, we are going to take it step by step.

New website launch checklist

Step one of the website launch checklist is website building. 

Before we get into the fun parts of web design and optimization, you have to get the basics right to make sure you are working with a solid foundation for your new site launch.

1. Pick your platform

Solid foundations build better websites, and in web design, that means choosing a CMS or website builder that is right for you.

A CMS, or content management system, should help you navigate this website launch checklist with ease, even if it is your first time launching a website.

The right platform for your new website should offer design templates, optimize content for SEO, and create a reliable structure for your website without any need for coding on your part.

On day one, you need to know that your website visitors will be able to move from your landing page through your other site pages on mobile devices or desktops without running into a 404-page error. 

Many people choose to build a WordPress site, but of course, we would recommend Zyro to help you launch your website quickly and effectively with no coding or design skills needed.

Plus, it’s the most affordable option on the market, giving you everything you need to publish and grow a website or an online store. 

2. Pick a perfect domain name

You don’t get two shots at a first impression, and your website URL should reflect your site content as well as appeal to your target audience.

The best domain names are short, punchy, and memorable. While striking that perfect balance is easier said than done, there are some things to avoid in your domain name.

Stay away from numbers, hyphens, and any tricky words to spell, as this will negatively impact your website traffic.

A phone with a padlock on the screen against a yellow background

3. Stay safe out there

Every website needs an SSL certificate to keep visitors safe.

If your website does not have an SSL certificate at launch, your website runs the risk of being labeled as insecure by search engines, which will badly harm your website traffic.

SSL is the minimum requirement for safety, and it is one of the first things to check when launching a new site. Luckily, most website builders include an SSL certificate as standard.

If your website will feature eCommerce for business, then it is a good idea to double-check the security of your chosen payment gateways.

4. Connect your domain

Most website-building platforms offer domain hosting services as part of the package. 

Still, if your website has a custom domain hosted by a third party, you will need to connect your domain to your new website with a process called domain mapping.

While every platform does this slightly differently, the main steps remain the same. You will need to align your DNS, or domain name settings, on your website building platform with your web host.

This information is available from your website hosting provider and must be entered on your chosen platform to connect a domain you already own to a new site.

5. Plan, plan, plan

Before launching a new site, you should already know exactly what you want from it. 

In practice, that means planning the website structure according to goals, branding mission statement, and desired conversions.

If it is a business website, you should be thinking about key on-site structures like the conversion funnel and how your page design enhances your calls to action. 

Consider your page titles and start to think about the key metrics you want to measure with google analytics post-launch.

6. Build it, and they will come

It is as simple as it sounds, but you’d be surprised how many people forget to populate their website with content before the site launch.

Make sure you have the key pages on your website ready before you publish. While it is relatively unlikely that a new site will suffer a 404-page error, it is not worth the risk.

Most template websites will feature a homepage with links to basic pages like ‘about us,’ ‘contact,’ and ‘blog’ as standard but might not have any content to back it up.

Don’t lose out before you even get started. Make sure to account for every page.

7. Add key features

Whether it is a WordPress blog, a dropshipping business, or an internet radio station, every website has its own unique features.

One of your first web development tasks when launching a new website is to tick these elements off your launch checklist.

Ensure your site has the right plugins for eCommerce or, in the case of radio, can host audio files.

There are plenty of options out there for every possibility. It is worth taking the time to take a look at the difference between plugins like WooCommerce for WordPress and a dedicated eCommerce web builder.

If you get it right pre-launch then, you won’t lose any customers post-launch.

8. Make a contact page

You want your customers to be able to get in touch with you, right?

Don’t hide your contact information in your footer. 

By having a proper contact page that’s visible in your navigation bar, you’ll make your business instantly appear more approachable and professional. 

Plus, you won’t have to worry about people bouncing from your website just because they couldn’t find what they came for.  

Consider including information like your email address and phone number and a physical address or store location with opening hours, if you have one. 

9. Add legal pages

You should be transparent about things like shipping policies and data collection, especially in countries and regions where strict consumer privacy protection laws are in place (we’re looking your way, European Union).

Not only will you enhance the overall customer experience by making all the small print easily available, but having your legal pages at hand builds trust with visitors overall. 

If you’re unsure about what to include, use AI-powered tools for your privacy policy, terms and conditions, and refund policy pages. 

Website design checklist

You’ve got the basic frame of your website down, but now it is time to make it pop.

If you want people to stay on your website for more than just a couple of seconds, you need to think about so much more than the text on your landing page.

A red and white Nike logo displayed on a phone against a red shirt

1. Site branding and logos

Your brand underpins everything.

Every element of your page design should have your brand in mind because your brand is the collective expression of your target audience’s desires. 

In that sense, designing for user experience is also designing for your brand. 

Finalize a coherent brand voice for your content and a strong brand identity for your logo. You need to commit because this must be consistent across every page of your website.

In practice, this means developing a value statement that resonates with your audience and choosing a tagline, colors, fonts, and images that complement that vision. 

It will make your content more coherent across all pages and enhance the legitimacy of your brand.

2. Colors, typefaces, readability

In terms of color, it is essential to remember that less can be more.

There is a difference between accenting images and highlighting content. Color can be useful here, but it can also be distracting. 

One rule of thumb is to try not to use more than three colors on a page or two different typefaces, as the result can be jarring and make your content unreadable.

Leave the crazy fonts for hero text and stick to one font for headings and one font for body text. 

Remember that black text with a white outline can be read against pages of any background color.

3. Customizing your design

Your website template might look fresh on the first inspection, but if you are going to run with an out-of-the-box design for your site, make sure to tweak it to fit your brand so your audience knows it is legitimate.

Making minor adjustments is simple and shouldn’t impact your pages’ usability, but no website launch checklist would be complete without customized pages for mobile devices.

With over half of all web traffic coming from mobile devices, you need to make sure that your page design is responsive.

A straightforward structure to follow to check your site works well on mobile is to employ minimal navigation and reduce the amount of text on each page, as this looks better on a smaller screen.

Experiment with micro-interactions as a way to guide users through your site without having to rely on bulky text elements or unnecessary pages.

4. Test for UX

Designing for user experience is a tried and true method to make sure your site stacks up with your audience’s needs. Does the final website look good on a mobile device?

Simple UX tests like ensuring that website pages are compatible across browsers and pages are consistent across mobile devices go a long way in terms of usability.

Ensure that all images and videos are correctly formatted on the page and displayed appropriately on every device. 

Set up library pages and databases for any additional downloadable content and ensure all internal links (and external links) work properly and are up to date. Nothing looks more unprofessional than a broken link – plus, it will hinder your site’s performance overall. 

Finally, make sure that visitors get what they expect. Your company logo should always act as a link to the homepage and display contact information such as your business email address and phone number prominently.

Pro tip – If you’re able to get a web developer to assist you, consider using a staging site to double-check your site design. You’ll be able to see how the site seems to visitors and conduct all the usability testing you can imagine, without risking publishing an unfinished website. 

A big white arrow pointing right on a blue wall

5. Navigation

Navigation takes many forms and is essential to guide users naturally from page to page.

Almost every site features search navigation (a search bar) and browsing navigation (page links). Most often, your homepage displays the main navigation items, making it as easy as possible for users to find what they came for. 

Your site architecture is important. All the pages of your website should link together naturally.

Browsing navigation comes in two forms: primary navigation, or the most important links, which are often displayed at the top of each page, and secondary navigation, which is split into subsections of primary links.

Subdividing your navigation gives users a sense of the structure of your website. Finally, remember to include links to contact pages with essential information such as your privacy policy and other contact details. 

New website pre-launch and troubleshooting checklist

If you know how to launch a website already, you know that things don’t always go exactly as planned. That’s why every pre-launch checklist needs to cover basic troubleshooting.

1. Back it up

Whether you’re using a website builder or creating a WordPress site, things can go wrong, and you expect the platform to back it up.

That works with established platforms, but if you’re building locally before migrating your site to a live server, you must back up your content in a database so nothing is lost if things don’t go as planned.

Once you have migrated your newest version of your site, make sure that all in-site links are still working correctly.

2. Testing SSL (HTTPS)

As soon as you have your SSL certificate, it is important to configure your website to SSL.

This way, your visitors benefit from a secure shopping experience, and your website or online store isn’t vulnerable to phishing or other malicious cyber attacks. 

In practice, testing your SSL certificate means enabling HTTPS traffic on your website. To do this properly, follow these guidelines from WordPress and Google.

If you’re using a website builder like Zyro, however, HTTPS traffic is already turned on the moment you publish your website, giving you one less thing to worry about during your pre-launch checks. 

A closeup of a car's speed gauge

3. Testing site speed

Did you know that a five-second delay in loading time can increase abandonment rates by as much as 90%?

The quicker your site loads, the higher your chances of retaining visitors.

Google recommends a page load speed benchmark of under 1.3 seconds on a desktop. There are plenty of page speed checkers out there that can measure your website speed effectively.

To improve speed, compress assets such as video or large images and enable caching.

4. Testing mobile responsiveness

Good news. Testing if your site is mobile-friendly is as simple as using this responsive web page tool from Google.

The bad news is that if it isn’t mobile-friendly, you will have some work to do. 

With over 50% of world’s internet users on mobile, website accessibility and responsiveness is a big deal. 

If you want to get your website ready for mobile, start with the basics, such as enabling compression to minify javascript and CSS file sizes.

After that, you’ll need some more advanced tips to optimize images through resizing and caching, as well as removing unnecessary page elements to both increase speed and usability on the small screen.

5. Testing the shopping experience

In 2020, the average cart abandonment rate was over 80%.

To optimize for this, you should ensure that add-to-cart buttons are prominently displayed, and checkout pages are clear and obvious to use. 

Ensure that address forms display correctly and that the relevant payment gateways are correctly integrated on your site.

Once tested, it is time to go through your product pages and optimize images and offer product descriptions and videos for prospective customers.

6. Assess overall website performance

One thing that’s often overlooked is taking the time to browse your website, look at analytics data, and pay attention to its overall performance. 

It’s important to collect data on your website’s performance and compare it to industry trends and benchmarks. 

This way, you can get an idea of the aspects of your site’s performance that are up to standards, as well as highlight the areas that need more work. 

For example, your website might have the best security features out there and a smooth shopping experience, but if your site takes ages to load, you won’t rank high on Google and probably risk having a high bounce rate overall. 

It’s also worth paying attention to what your competitors are doing and comparing their websites with yours from time to time. 

Post-launch website checklist

Your website has been built and is hopefully free of bugs.

Now, it is time to go over the post-launch checklist and start promoting your site with some essential marketing techniques.

An illustration of a person sitting on a bench with social media icons displayed in the background

1. Get social

Setting up social media is a critical step for new businesses. Well-maintained social profiles establish trust and widen your audience.

It is a great way to start building interest in your business before your website even exists in the search results.

Businesses with social media accounts benefit from targeted advertising, which can be an excellent draw for high-quality leads.

When posting on social media, it can help to think of your content in terms of bullet points. Lay out your core messaging quickly to be scanned by followers, and remember to use as much visual content as possible.

Also, consistency is key when it comes to social media. Setting up a content calendar and sticking to your plan will help you grow your online presence and start nurturing new customers. 

Social media is also a wonderful place for collecting customer feedback, testimonials, and user-generated content. 

Think about running competitions and giveaways on your social media accounts, and sharing behind-the-scenes content from the manufacturing process of your products, for example. 

2. Create a content strategy

A proper content strategy will increase traffic and improve SEO in the long run.

To implement a content strategy, start with your target audience. Consider what kind of content will resonate best with them. This might be WordPress blogs, videos, or social media posts. 

After that, plan realistic goals with measurable outcomes according to a calendar. For example, creating one blog post per day to improve site traffic by 5% per month could play into a business goal of increasing email sign-ups.

Measure your progress and use it to refine your content strategy continually.

3. Build an email list

Five decades after it was invented, email is still the best performing marketing tool for websites, but you will have to build an email list if you want in on the action.

This means generating newsletter sign-ups with high-quality content and bringing customers to conversion.

The bigger and better your email list is, the more users you can retain. And remember, retention is always cheaper than acquisition.

Consider including an email signup form in prevalent places on your existing site, and watch your existing database grow.

An illustration of a man lifting a paid ad onto a computer monitor

4. Paid ads

Speaking of customer acquisition, paid ads on Google search or social can be an excellent way to boost your organic traffic from SEO.

Paid ads can be expensive if your website is advertising against a popular keyword or a popular website.

To optimize this process, spend time on your ad copy and test variations to improve your ads’ performance. This way, you’ll find the optimal combination of different headlines and key messaging that works best for your audience. 

A good rule of thumb is to start out by advertising the unique selling point of your product. Check the performance with Google Analytics tracking or Google Ad Stats.

If this isn’t effective, think about audience pain points. These are your audience’s specific problems. Include them in your copy and present your product or service as an answer.

5. Landing pages

No ultimate website launch checklist would be complete without talking about landing pages.

The landing page is the first page that visitors will see when they find your website with a search engine, and you should tailor it to your specific marketing campaigns.

Effective landing pages should focus on one primary call to action that clarifies the desired course of action for the user.

Reduce text content to a minimum and present key elements such as a lead capture form prominently to increase the chances of converting a visitor into a possible conversion down the line.

Remember, you don’t need to include your marketing landing pages in your main navigational menu – instead, keep them hidden from the main menu for maximum exclusivity and a better user experience overal. 

Search engine optimization checklist

Search engine optimization is one of the most important strategies out there for any new site. It allows you to improve how well your current site appears in the search results organically – that is, without having to pay. 

Platforms like WordPress and popular website builders will always have a few tools and SEO plugins available, but your on-page SEO is just as important.

Free resource: The Complete Guide to Small Business SEO

scrabble letters saying choose your words

1. Keyword research

Keyword research is the process of compiling the most relevant ‘searched for’ words and phrases in your niche.

Building your website content around these relevant keywords gives search engines a better chance of finding your website.

Adding keywords to your page title tags and meta descriptions is standard practice for bringing users onto your site.

A meta description is the small snippet of text that appears under each of the search results for a particular search query. Including keywords here is a simple and effective way to demonstrate good search intent and show users that your website will contain the content they are looking for.

2. SEO troubleshooting

Fixing common SEO errors need not be a chore. The fixes are often simple, like fixing broken links, and will return significant boosts for your website traffic.

Quick fixes such as including keywords in title tags on Google or in titles and meta descriptions on your website will go a long way. 

Other common fixes include:

  • Include keywords in the URL
  • Remove duplicate content
  • Improve page load speed
  • Replace broken images and alt tags 
  • Increase the word count of your content
  • Optimize for mobile
  • Check meta descriptions
  • Replace broken links

There are many more detailed SEO optimizations available, most SEO plugins will help here, and this should be an ongoing practice. 

At launch, these steps will make a big difference in a small amount of time before focusing on technical SEO implementation and technical SEO components at a later stage.  

A mockup of Google Analytics displayed on a tablet
Source: Google

3. Google Analytics

For first-time users, as far as analytics platforms go, Google Analytics can appear overwhelming due to the large amounts of data on offer. 

As you become more familiar with your website, the meanings of the various dashboards will become more apparent.

It is most important to set up the Google Analytics tracking code for your website and include it on every web page at launch. After this, you should always exclude your own IP address from results to not interfere with data as you make your changes.

While it may seem like a small concern, it is essential to double-check and update your website’s privacy policy periodically to let visitors know exactly what information you will be tracking.

4. Google Search Console

Google Search Console is a tool used specifically to measure, maintain, and troubleshoot your website’s performance on search engines, and it is important for SEO.

In a nutshell, Google Analytics deals with information about visitors’ behavior on your website, whereas your Google Search Console account tracks specifically search engine behavior in relation to your site’s pages.

That said, to use your search console data to maximum effect, it helps to link it to your Google Analytics account.

Once that step is completed, you will set goals for search engine conversions against the available data and optimize this to improve the traffic to your website.

5. Crawlability

Search engines can’t actually read what is on your site in a literal sense. 

To help Google understand why your site should rank ahead of the competition, you need to make your pages more ‘crawlable.’

A site with no crawlability issues is appropriately linked, allowing search engines to move naturally through each page.

If your site is suffering in terms of crawlability then the two most common problems are the ‘robots txt’ file and the XML sitemap.

Think of the XML sitemap as a skeleton plan of your entire site. Effective SEO must show search engines the paths to your website’s most essential pages. You can ‘show’ your sitemap to Google in the search console.

Conversely, the ‘robots txt’ file manages the pages that a search engine can crawl. The primary purpose is usually to ‘hide’ pages from a crawler, not to overload your site with requests from the search engine.

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Damien is a self-professed, semi-obsessed word-freak that wants nothing more than to tell small-business stories in a big way. Always scouring the market to find the right tools for the job, he is focused on finding creative ways to bring them to the people. When not writing, Damien is known to be a massive music bore, amateur radio enthusiast, and woodland wanderer.

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