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How I Started an Online Store: Welcome to The Complete Beginner’s Guide to eCommerce 🤩

Like many people this year, I unexpectedly became a full-time remote employee.

And, very quickly, I became an expert eCommerce consumer, contributing to a market worth over $3.53 trillion – without ever leaving my couch.

Between the lie-ins and the home-cooked lunches, I was ordering everything and anything online, from makeup to full-grown plants. 

And it got me thinking: 

The eCommerce trend is just going to rise and rise. A quick look at Google Trends seemed reassuring too.

And then the really great idea struck – I should start my own online store as a side gig. 

I could develop a business in a niche that I really enjoy (no offense Zyro, I love the job) and make some money on the side.

The only problem? 

I have no experience in eCommerce and, really, no idea what I was going to do to launch a profitable business.

Luckily, that makes for the best content with plenty of comic value – a newbie getting to grips with something brand new to her. 

Here’s the deal

Are you a total novice in the world of online selling too?

Then follow me in this series that I’m proudly calling The Complete Beginner’s Guide to eCommerce. 

Vous allez trouver qu’Amazon est déjà saturé avec les housses de canapés. Google Trends nous montre que la demande atteindra un nouveau sommet cette année. Dans ce cas, et alors que c’est le moment propice pour vendre de genre de produit, vous devriez trouver un point de différence pour votre magasin.  

And here are the topics that I’ll unpack: 

  1. Finding a best-selling idea and stalking your potential buyers.
  2. The legal bits of running an online store.
  3. Which platform should you use, and what about suppliers?
  4. Designing a brand: the basics. 
  5. A storefront that sells.
  6. The best small business marketing ideas.
  7. The running of things: your day-to-day as an online store owner.
  8. Be customer-obsessed. 
  9. Scaling is the name of the game.
  10. The key takeaways of starting, running, and scaling an online business.

So, jump down the rabbit hole with me – it’s time to roll up our sleeves and set up an eCommerce business. 

Spoiler alert: my business idea might just break the internet.

Full disclosure: almost doing it

Before we grab our pens and notebooks, there’s something I do want to be open about.

Everyone’s busy, myself included, even if I don’t have to commute daily anymore. 

That’s partly why I’m not actually setting up shop, but running a clever case study simulation of my eCommerce journey in this series. 

The end result will, however, be the same: we’ll work through and figure out how to become a successful online store owner. 

So, don’t forget to tune in next week for the first leg of our online selling journey. 

Written by

Author avatar


Matleena is a seasoned eCommerce writer, with a particular interest in emerging digital marketing trends, dropshipping, and growth hacking. She’s addicted to coming up with new eCommerce business ideas and making them a reality; she deserves her nickname of ‘print on demand business mogul.' In her free time, she enjoys cups of good coffee, tends to her balcony garden, and studies Japanese.

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