Zyro Evolution to Hostinger Website Builder: More Features and Better Deals. Get yours today .
All Categories
Business ideas Design eCommerce blog Inspiration Marketing Small business heroes Small business tips Web essentials Zyro insights Zyro news

Organize Yourself: What Are the 5 Ws and 1 H?

The 5 Ws and 1 H are often called the reporter’s questions, as they help with gathering information. They stand for “Who? What? When? Where? Why?” and “How?”.

The concept of 5 Ws and 1 H is not just limited to journalism. In fact, it is used in breaking down any complex project into simple and understandable steps.

Throughout this article, we look at how you can use the 5 Ws and 1 H in your day-to-day life. But before we go any further, let’s see why it’s so important.

Why should you use the 5 Ws and 1 H?

Whether you’re brainstorming new ideas, facing a complex challenge, or planning a project, answering the 5 Ws and 1 H helps you make decisions.

These questions build a framework for carrying out a huge project. They not only speed up the workflow but also simplify the project discovery phase.

You can also use the 5 W and 1 H questions for spotting errors in business processes before they harm your workflow.

This way, you’re able to make decisions and improve efficiency, no matter what the topic in question might be.

Using the 5 Ws and 1 H for your projects

Starting with the 5 Ws and 1 H helps project management. It gives you the clarity to make important decisions that impact the project.

In this case, let’s say you want to create your personal website. Keeping that goal in mind, let’s take each of the 5 W and 1 H questions and answer them one by one.

Afterwards, we will look at how to get started on a website using the Zyro Website Builder. Having answered the questions will make developing your website much easier.

1. What?

Answering the “What?” question shows the main objective of any project. After all, your desired result is what you should start with.

In our example, when thinking of making a website, ask yourself:

  • What is the purpose of the website?
  • What kind of website does your brand need?
  • What types of actions do you want your visitors to take on your website?
  • What features, sections or information do you want to be emphasized on the site?
  • What hosting features will your website need?
  • What’s your time frame for total project completion?

Answering these questions keeps you on the right track, and helps you avoid missing the original purpose of the project.

2. Who?

Knowing who will be visiting your website will help you deliver a highly personalized user experience. This, in turn, increases your engagement and conversion rates.

Understanding where the needs of your users overlap with what you are offering makes new customer acquisition easier.

For instance, when you’re creating your website, you can ask:

  • Who is your target audience?
  • Who will be interested in your products or services?
  • Who will be involved in the development of your website?
  • Who will take responsibility for keeping the website updated?

Asking and answering these questions will enable you to build a site that’s tailored to your customers.

A few of the most popular ways of determining your target audience include:

  • Creating buyer personas
  • Conducting intensive interviews
  • Collecting feedback from focus groups.

3. Why?

Why are you creating this website? Do you want to sell your products or services, generate leads, or create engagement?

You don’t want to confuse your customers when they land on your site. It’s important to fully understand your purpose.

Being clear about the “Why?” question helps you to guide your users to the actions that you wish them to take.

When creating your website, you must ask yourself:

  • Why do you need this website?
  • Why is this website important to you?
  • What purpose do you intend to serve through this website?
  • Why should your customers come to your website?

Working out the purpose of your website will not only help you engage your customers but also enhance the user experience.

4. When?

Through “When?” questions, you can work out the overall timeline of your web development project.

You can time manage events based on your needs. This helps you achieve the efficiency that you need to ensure that the project is finished on time.

For a website, you may ask:

  • When will you launch the website?
  • When will you need the content of the website?
  • When can you conduct maintenance on the website?
  • When will you be updating the site?

Being clear about the timing of website tasks lets you set realistic deadlines. This way, you will know exactly when a specific task needs to be complete.

For instance, if you know your website will go under maintenance during weekends, you can notify your users about this.

Informing your customers of the downtime before it happens is a great way of preventing confusion.

5. Where?

The “Where?” questions focus on the geographic and logistical aspects of your project.

These questions are important when trying to figure out whether there should be any changes made around your project in regards to a location.

For creating your website, you can ask:

  • Where are your users based?
  • Where will your services or products reach?
  • Where should your website be accessible?
  • Where do you wish to keep the main menu on your site?
  • Where should the user begin on your website by default?

Answering the “Where?” questions helps you configure your website based on your user’s location. This can be geographical or while navigating your site.

For instance, if you only wish to sell products in your country — you can restrict access to your shop for users from other regions.

6. How?

The “How?” questions help you simulate the user’s journey through your website.

Such questions will also guide your project planning. They aid in figuring out the specifics of tasks and tactics.

While developing your website, you should ask:

  • How will the website be developed?
  • How will your users interact with the site?
  • How many pages will the finished website have?
  • How are you planning to integrate your third-party services?
  • How much traffic are you expecting?
  • How will you measure website success?
  • How much money are you ready to invest in the project?

Knowing the “How?” is important because you want to understand the inter-related events that are part of the process.

For instance, knowing the amount of traffic you are expecting helps you pick an ideal hosting package.

Recommended reading: How to Drive Traffic to Your Website

Making your project a reality with Zyro

zyro homepage

Now you have answers to the “What? Who? Why? When? Where?” and “How?” questions, it’s time to put them into action.;

Using Zyro, you can quickly and easily build your web development project.

Zyro is an all-inclusive and free website builder. Its drag-and-drop system helps you create a stunning website in minimal time and without any technical know-how.

With AI-powered logo and content generators, Zyro has everything you need to create a website to impress visitors.

Getting started with Zyro is absolutely free.

What’s more, the platform is scalable. You can upgrade to a paid plan from a free one if you ever need more tools and resources.

The paid plans include the option to connect a domain to your website. Other additional and helpful features include Google Analytics integration and marketing tools.

zyro pricing

Zyro features several AI-powered tools that help you out whenever you’re lacking in ideas or simply want a quick start. Among these is Zyro’s AI Content Generator.

It creates unique and compelling content in a matter of seconds. The generator allows you to create content based either on categories, or manually written sentences.

zyro ai content generator

5 W and 1 H recap

By answering the 5 W and 1 H questions, you can achieve everything from solving complex problems to planning a project.

Whether you’re starting a website or writing a post, use these questions as a checklist for guiding your decisions.

You will be able to accelerate your workflow, getting rid of holdups in the process.

Need help building your website?

Download your essential guide to building a modern, professional website with Zyro.

I agree to receive marketing communications from Zyro. Unsubscribe at any time.

Written by

Author avatar


Martina is an expert in writing about website building and eCommerce, but her real passion is helping others grow their small business online. From solid branding to punchy marketing strategies, you can count on her for the best growth tricks. In her spare time, Martina loves nothing more than a good scoop of ice-cream and a sweaty match of tennis.

1 replies on: Organize Yourself: What Are the 5 Ws and 1 H?


June 16, 2020, 8:53 AM

Thanks for sharing this article. It is very important to ask all these questions for the whole understanding of the situation.
In my business (software development) we always use 5 W’s and 1 H for the better understanding of our customer’s requests. We call it the discovery phase.

5 W’s and 1 H can really help you with the successful start of any project


Join the conversation

Your email address will not be published. All fields are required.

Save your name and email in this browser.

Need help building your website?

Download your essential guide to building a modern, professional website with Zyro.

I agree to receive marketing communications from Zyro. Unsubscribe at any time.