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What Makes a Good Logo

Coming up with an original logo can be a difficult task. Lots of logos have already been “taken.”

Yet, as long as you know your brand and audience well, you can create an amazing logotype that helps you stand out and get more business.

And in this day and age, there is absolutely no need to familiarize yourself with typography, shapes or color schemes.

Online tools, such as the Zyro Logo Maker, can help you make a good logo without putting in any effort.

5 most important factors for a good logo

There are 5 of the most important factors that you should consider when creating a good logotype:

  • Simplicity – how simple and easy to recognize the logo is
  • Memorability – is the logo eye-catching enough to be memorable
  • Timelessness – will the logo stand the test of time
  • Versatility – will it work on multiple mediums
  • Relevance – how relevant the logo is to your niche

Let’s talk about each of these in more detail.

1. Simplicity

Some of the world’s most successful logos are very simple. Think Nike and it’s swoosh symbol.

The simplicity is what makes it extremely easy to recognize. One glance is all it takes, even from quite far away, for people to immediately recognize the brand.

Plus, simple designs are hard to counterfeit. The people would immediately notice if the Nike logo is upside down, signaling a fake product. Any changes in such a plain design make it very noticeable.

To create a good logo, avoid complicated shapes. It can confuse people; they won’t exactly be sure what they’re looking at.

You also don’t need to cram in every single one of your company values within your design. It is impossible to do, anyway.

Keep it simple.

2. Memorability

Memorability is strongly associated with simplicity. According to a study by Siegel+Gale, simple designs make for the most memorable logotypes.

One of the logos that earns a high score on this aspect is McDonald’s. Its golden arches are known worldwide.

Apart from its simple design, the color accentuates brand recognition and adds to the success of the brand.

The study proves that a memorable logo not only draws the attention of onlookers but can also encourage them to get to know the brand better.

So, simplify your design and share it with the world.

3. Timelessness

A well-crafted logo could last 10, 20, or even 50 years. Coca-Cola is a perfect example. The swirly typography that we know today hasn’t changed since 1941.

Coca-Cola's logo

Longevity is not only great for your business marketing-wise but is also budget-friendly.

If a logo is good enough to last a decade, it means you won’t need to spend time and money redesigning it every few years.

Just think about NOT having to spend time changing the logo on everything associated with your business, from letterheads to t-shirts.

To make a timeless logo, don’t chase trends. These come and go. Focus solely on coming up with one that consistently serves its main purpose –making you more money.

4. Versatility

Your logo communicates the value of your brand to people through various mediums, ranging from tiny stickers to giant billboards.

So, it is important to ensure a logo’s versatility. The quality should be maintained regardless of the size and medium.

Take IKEA as an example. Its iconic image printed on the receipt appears as clear as the gigantic version outside the store.

Ikea's logo

To achieve that versatility, make sure your logo is a vector file. This allows you to scale it to the desired size without losing any quality or clarity. Whatever scale it is printed at, you’ll never have a single pixelated edge.

Also, try to use colors sparingly. Not only can too many colors look visually unappealing, but they also aren’t cost-effective when printing. It’s best to stick to a simple two-color combination, like FedEx.

The FedEx logo

5. Relevance

The placement of each element of a logo needs careful consideration. These elements, if well-targeted, could create a strong sense of relevancy between the image and the value it represents.

For example, the color scheme and typography of the Toys’R’Us logotype successfully implies the personality of its brand as a toy company, which is playful and fun.

Keep in mind that relevance is not always about the representation of the product or value. If it was so, then KFC’s logo should be chicken tenders, not Colonel Sanders.

Kentucky Fried Chicken logo

How to use the Zyro Logo Maker

Zyro Logo Maker's landing page

The Zyro Logo Maker is a free tool, which is able to design your dream logo in just a minute.

Let’s cover the basic steps required to make a logo:

  1. First, open the Logo Maker page and click Create Your Logo. After the edit page appears, you can begin the design process.
  2. Type in your brand’s name and tagline, or whatever other text in the relevant fields. Then, modify the text by changing the font style, size, color, or spacing from the control panel on top of the editing area.
  3. Choose a symbol or icon to be your logo image from the menu panel. Transform the symbol by rotating or skewing it vertically and horizontally. Looking for something specific? Try entering a keyword into the search bar and checking the suggestions.
  4. Next, select the layout of your logo so all of the elements fit perfectly. You also can drag and drop them on your desired position.
  5. To finish, click Download to get your new logo as a .png image file.
Zyro Logo Maker's dashboard

And, voila! Your logo is ready to take over the market.

Extra tips on creating a good logo

Here are some extra factors to consider when creating a logo.

Readability

Other than color, this aspect also improves brand recognition as people can easily read the name.

So, always opt for easy-to-read fonts, like the ones from the Sans Serif font family. It’s simple and clear. When the logotype is shrunk to smaller sizes, the readability won’t be affected.

Contrast

Try and make sure that your logo contrasts well with a white background. The better it “pops”, the more the design is highlighted.

Alternatively, use a color on the opposite side of the spectrum in combination with the main one. For example, if your logo is blue, then the background could be orange, similar to Fanta’s.

Alignment

This factor balances the elements of your logotype out, so they appear aesthetically neat. To align everything well, use the horizontal and the vertical axis as your guide.

It’ll be easier to harmonize the placement of each element, especially when the logo contains both text and symbols, like Adidas for example.

Also, pay attention to the margins. When stacked in the left margin, all elements should be placed on the left, as demonstrated by the Zyro Logo Maker below.

It creates a sense of consistency. That also applies to the right and center margin.

A logo example

Use space

The main purpose is to keep all elements proportional. If the images and text are too close to each other, the logo becomes too compact, cluttered and unclear.

When they are too far apart, it creates an unnecessary void that makes the logo appear bigger and disjointed.

To help with the calculation, draw a box around your elements and see whether they are well placed. If the texts get too long, divide it into two or more lines, similar to National Geographic’s logo. And, if the symbol doesn’t fit right, try resizing it.

Play around with ideas

Brainstorm all the potential images and colors that can bring out your brand’s personality. Then, experiment with the combinations until you come up with the right design.

For example, utilize the negative space to create a brilliant visual illusion on your logo, like in the WWF’s panda image.

What is a logo, exactly?

A logotype is a design containing elements – typography, imagery, colors – and used by companies and organizations for several purposes.

First and foremost, a logo differentiates one brand from another. Although some elements might look similar, its entirety isn’t the same.

For example, Airbnb’s and 1975’s Azuma Drive-In logo. The color schemes and imagery’s size and thickness ensure that they are two different brands.

Besides that, logotypes build recognition for a brand. By constantly appearing everywhere — from billboards to bottle caps — they create a sense of familiarity. Then, they become unforgettable.

The infamous green siren logo is, perhaps, one of the best examples. We’re talking about Starbucks, of course.

The design is displayed in front of 30.000 outlets across the globe, which builds its global recognition. So, wherever people see it, they immediately know that it’s a Starbucks they’re walking into.

For those reasons, coming up with a good logotype is crucial for your brand.

A quick way to make a good logo

A logotype is one of your company’s most powerful marketing tools. Its main goal is to represent the brand in its simplest form.

In such a compact space, it contains various elements. Each of these carries particular purposes and should be carefully put into the logo.

If well-used, the elements can make the image of your brand so powerful that it stands out among its competitors.

A logo’s success also depends on other contributing factors, such as its timelessness and versatility.

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