What Makes a Good Website? A Complete Guide

Currently, there are over 1.5 billion websites and that number is constantly growing.

It’s understandably hard to stand out from the competition if you’re not applying the right practices to make your website distinctive.

In this article, we’ll explore why having a website is essential for your business in the modern economy and the factors that contribute to an effective and thriving website.

10 features that make a good website

Creating a website is pretty easy thanks to website builders and web hosting providers that make the process fast and accessible.

However, creating a high-quality website can still be challenging, as there are a number of factors to get right.

1. Clear hierarchy

A good website must have a clear site hierarchy.

This refers to the arrangement and order of the pages within a website – a homepage might branch off towards sub-pages, which themselves might also branch.

These are called parent and child pages, and their structure is called a site hierarchy.

Visiting a website with a confusing design can lead to frustration and dissatisfaction.

Poor structuring will increase your bounce rate, negatively affecting your brand. The bounce rate is the percentage of people that leave your website after only viewing a single page.

Put your customer first and ensure that this does not happen.

What is more, the clearer your website’s structure is, the better your chance of optimizing your website’s SEO.

Crawling bots are attracted to websites with a clear structure, as it’s easier to crawl and index your content for search engines.

One of the common solutions to achieve a clear website structure is to have a responsive, multi-level menu bar, well-structured content with a clear style and pictures, rather than single a wall of text.

Using Zyro’s templates, creating a clear site hierarchy is made easy thanks to its drag-and-drop builder.

It allows users to simply delete and add elements to their websites.

zyro's free templates for website design

2. Simple navigation

A good website should be easy to navigate.

The menu, CTA buttons and search bars need to be easily found and relevant to the content around it.

Most websites have their menu buttons on the upper or bottom sections. Following a predictable structure will improve your UX.

If you’re looking for a site builder that lets you create a user-friendly site with effortless navigation, Zyro is the perfect answer. It easy to use and ensures your site has an amazing structure.

3. Visually appealing

It doesn’t take long for visitors to form an opinion about a website, so having an attractive website design is a top priority.

If you are not willing to spend money on a designer, picking the right template is an important decision.

Starting out with a better template means fewer problems down the line, saving you time and frustration.

An economical website template decreases its bounce rate and increases the loading speed of your pages.

Other than choosing a template with an appealing and clear design, you have to make sure to opt for one that won’t be distracting your visitors from the content of your site.

Take this Zyro bed and breakfast website template for example.

With its simple yet modern look, it’s fully responsive and offers an option to list a selection of rooms and apartments that are being rented.

Its clean and clear design allows for quick navigation and improves user experience.

Zyro offers a collection of over 100 fully customizable website templates you can use free of charge.

zyro's customizable website design is what makes a good website

4. Original content

Be ready to provide fresh and original content regularly to boost your search engine optimization, and eventually rank higher in Search Engine Results Pages.

Ranking higher in SERPs means increasing the chances of getting discovered by potential clients and partners. It also helps your site to stay relevant.

Good websites focus on customers’ needs, so make sure your content is relevant and contains the information they seek.

It may sound tedious, and you may be tempted to take a shortcut and copy content from other websites, however, plagiarism is not only illegal but also harms your SEO.

One useful tip for high-quality content is to have a blog section on your website and hire professional content writers, or editors with SEO knowledge, to provide unique copies for you.

If you’re looking for inspiration when writing content for your blog, Zyro website builder provides an AI writer to automatically generate content for you.

All you need to do is input a few requirements, and the content generator will do the rest of the work for you.

zyro's AI content generator

5. Functionality

Another thing that makes up a good website is its functionality. No matter what’s the niche your website, it’s important to make sure it serves its purpose.

If you’re creating an eCommerce website, then it should have built-in payment processing, a check out cart, and appropriate security measures for safe payment.

It’s also important to make sure your site is compatible with all browsers and devices.

Keep in mind, that the average website takes 87% longer to load on mobile.

This might not seem like a huge problem. However, 40% of visitors would rather leave a page than wait for it to load for longer than 3 seconds. So, an unresponsive website means loss of revenue.

When creating a website with Zyro, mobile and tablet optimization is no longer a hassle – anything you create will look stunning on any device.

You can focus on creating your dream site without having to worry about functionality issues.

6. Fast load times

If you’ve ever visited a slow-loading website, you are most likely familiar with the feeling of frustration that comes with it.

Luckily, there are precautions you can take to prevent that from happening to your site.

Picking an optimized website template, compressing images, fixing any broken links – that’s just some of the few actions you can take.

Slow load time adversely affects your SEO. Make sure to apply best practices and use a tool like PageSpeed Insights to check your site’s performance.

7. Robust security

One of the top priorities of a good website is security. Good security protects the content of your site, as well as your visitors’ privacy.

This is especially important if you’re running a site that deals with users’ sensitive information, such as credit card numbers or personal data.

In the first half of 2019 alone, there were over 3000 data breach reports with 4.1 billion records exposed. Compared to 2018, the percentages of data breaches went up by 54%.

Make sure to always implement the right security measures, such as keeping your software up to date to avert hacking attempts, and backing up your website regularly in case of data loss.

Web hosting choices also play a big role in your security. Always choose a secure and reputable web hosting provider.

Another way to make sure that your site is safe is by installing an SSL certificate that encrypts your internet connection and protects any data transferred to and from your site.

If you register your domain with Zyro, you will get an SSL certificate for free.

8. Effective domain name

Before you create a website, one of the most important steps is to choose the right domain name.

It sounds simple but if it’s not done right, it could be an issue in the future, as it directly relates to your brand awareness.

There are best practices when choosing the appropriate domain name.

The best tip is to keep your domain name short, unique and memorable.

Try to avoid using hyphens or numbers in order to seem more professional and come up with something you can use for years on end as well.

If you’re in the process of choosing one, consider using the Zyro domain name checker to check the domain’s availability along with its price.

Zyro's web domain name check. A domain name is what makes a good website

9. SEO friendly

The importance of search engine optimization for a website’s ranking in SERPs is well known to most website owners.

Good SEO practices result in more traffic which will ultimately increase your website’s value.

To fully utilize SEO, there are two SEO practices you can do:

Off-page SEO — these are external optimization practices website owners employ outside of their websites.

Back-linking is one of the best examples. It builds your brand reputation and lets the search engines know you have a quality site.

You can improve your backlink percentage with guest posts, or simply create relevant content people want to link to.

On-page SEO — this, also known as local SEO, is the practice of optimizing your website’s SEO from the website page itself.

This includes keyword optimization, content optimization, title tag description, SEO-friendly URL, image alt text and so on.

Nowadays, there are also tools and services to help you maximize your on-page SEO.

If you’re completely new to SEO, it can take a while to get to grip with it. If you’re using the Zyro website builder, you don’t have to worry, because all of the websites created using Zyro are already SEO optimized.

10. Reputable web hosting

Choosing the right hosting provider is core to creating a fully functioning and efficient website.

A good web hosting provider correlates to how secure your website is, and also how easy it is to maintain.

Since web hosting is essentially the basic foundation of a website, make sure you choose one with good server uptime, robust security and reliable live support that will be ready to help you out any time of the day.

With Zyro, free cloud hosting is included in all plans, allowing users to publish a website without having to purchase a separate hosting plan.

Why is having a website important?

Owning a website as a brand or an individual brings advantages such as the potential to reach a wider audience, ease of engagement, more opportunities for marketing and sales, and increased brand recognition.

It’s reported that less than two-thirds of small businesses have websites.

That may seem like a big fraction, but in the context of 89% of purchase decisions made by customers rely on search engines, that statistics seem small.

If you’re running a store for selling products or services, not having a website can limit your chances to expand your business and generate sales.

Regardless of whether you’re running an online business or not, having a website to represent you and your brand can benefit you greatly.

Having a website for your business makes sense for various reasons:

  • Establishing an online presence having a website gives your brand more exposure, increasing its chance to compete.
  • It’s cost-effective — running and maintaining a website is affordable, especially when you consider the financially beneficial opportunities you gain.
  • Reach a wider audience through advertising — advertising products and services online exposes you to a much wider audience.
  • Accessibility by eliminating geographical and time zone boundaries — a website allows you to be accessible worldwide, as your success is not limited by geography.
  • Building a community — a website allows simple communication through forums and message boards, which establishes trust between the customer and the brand.
  • Opening new opportunities — having a website opens you up to new opportunities such as partnerships, sponsorships, job offers, and online marketing.
  • Medium for your own creativity — having a website lets you design and write content. So, if you’re a creative person, you can put your passion to use.


It’s hard to stay relevant with thousands of competitors out there, but following the tips in this article will help you create a great website that stands out.

Here’s a quick recap of the requirements:

  • Clear site hierarchy
  • Simple navigation
  • Appealing visuals
  • Original content
  • Functionality regarding its purpose
  • Fast load time
  • Robust security
  • Good domain name
  • Optimized SEO
  • Reputable web hosting

Zyro has all it takes for you to create a high-quality website in no time. Go sign up, and let us do the hard work for you.