As a website owner, seeing the “Not Secure” warning can be troubling. You don’t know what causes it, and it’s worrying to imagine what visitors think of your website. Security is important.
Do not worry if you’re not sure how to resolve the issue. In this article, we will be discussing the cause of the “Not secure” warning on your website, how to fix it, and why you should use a secure connection.
Why does my website say it’s not secure?
Any modern browser will display the “Not secure” warning in the address bar when your website is using HTTP instead of HTTPS.
The Hypertext Transfer Protocol (HTTP) is the language of the internet. It transfers data about websites between servers to computers in plain text format.
However, basic HTTP has a security flaw. All information, including your passwords and credit card numbers, can be easily stolen as it transfers between sites, as it’s visible for anyone.
Hypertext Transfer Protocol Secure (HTTPS), on the other hand, is a more secure version of HTTP. It uses a secure SSL certificate to encrypt all data before it gets transferred.
Unlike the previous type, HTTPS websites will display a “Connection is secure” notification to the readers, ensuring that all activities cannot be snooped on.
Major browsers like Google Chrome and Firefox will give a warning to users if they try to visit a non-HTTPS website. SSL sites protect them from possible online threats, like identity theft and spear phishing.
Why do I need a secure website?
Security is not an option. Running an HTTP website without an SSL certificate will negatively affect you in many ways.
For starters, websites that are not secure can cause loss of trust, which in turn will affect your bottom line.
The average web browser is very security conscious. If a visitor does not feel safe on your site, you can not convince them to buy your products and provide their personal information.
Certain features are also restricted to HTTPS websites.
Take Google’s Accelerated Mobile Pages (AMP), for example.
This publishing format creates a basic version of your pages, making it faster to load for a mobile browser. And if you want to use this technology, your website must use HTTPS.
What is more, many browser features also won’t work with HTTP. Some examples include push notifications, geolocation, web Bluetooth, and web payments.
It’s not just restricted to the security of your sites, other negative effects of using non-secure websites include:
- Poor SEO Ranking. Google announced that HTTPS is one of the ranking factors for SERP. This policy is Google’s effort to make the Internet secure for its users.
- Low web traffic. With no chance to rank on SERP, HTTP websites won’t get much traffic.
- Invisible websites. In some cases, browsers, like Google Chrome, even stop users from visiting your site if it does not use HTTPS.
- Higher bounce rates. Most users will leave a website when they see a “Not secure” warning, resulting in a higher bounce rate.
How do I make my website secure?
Say hello to website security by following these steps:
Step 1: Install an SSL certificate
To secure your website, you need to install an SSL certificate. It will change your URLs in the address bar from HTTP to HTTPS.
An SSL certificate is a digital certificate that assigns a cryptographic key to your domain. This key will be used to encrypt and decrypt data transferred to and from your website.
SSL certificates are issued by Certificate Authorities (CAs), the organizations that verify the credibility of the requestor.
To get an SSL certificate, you must send a request to a certificate authority. Or, if you’re using Zyro website builder, you get an SSL certificate for free.
You don’t need to go through every step of registering and installing an SSL certificate since Zyro does it automatically for you.
Step 2: Update your URL on Google Search Console
After installing an SSL certificate and using HTTPS URLs, it’s time to tell Google that your website is now using a secure connection.
That way, it can update your site’s information shown in search results.
You can do this by updating your URL on Google Search Console. Google will crawl your site again, eventually, but this will speed up the process.
Step 3: Change your external and internal links
Your site is now visible by search engines as a secure website. However, you need to do a little bit of cleaning up.
Check your posts and change all of the internal links to the HTTPS versions. This task might be a bit tiring, but you want to ensure that all visitors will feel secure browsing through your site.
After that, update external links that are within your control. Make sure to use HTTPS URLs in your social media accounts, email newsletters, and guest posts.
Website security recap
Having a secured website will give you a lot of benefits.
Higher security will not only earn your visitors’ trust, but also help your website get more traffic and rank higher on search engine results, and you’ll have access to certain features.
In this article, we’ve learned why your site shows the not secure warning, how to fix it, and why you need to have an SSL certificate installed.
We hope that by now, you’re able to fully understand how to secure your website.