Today is the 9th annual World Art Day – the date was chosen in honor of Leonardo Da Vinci’s birthday, but the occasion exists to celebrate every artist, as well as artistic collaboration.
Whatever the medium, art always looks incredible in a real life, brick-and-mortar gallery.
In a physical setting, viewers can see, or hear, or even smell artworks. (Never sniffed an oil painting? Just us then.)
With a website, though, there’s so much more that an artist can achieve. Here’s what you can look forward to if you create an online presence for your art:
1. You’re the curator of your own gallery
When you have your own website, the design and layout of your online art gallery is up to you. Make it as unique as your work, and remember:
- Take high quality photos. You’ve probably put a lot of energy into each artwork you create – make sure that your efforts are reflected in your website photography so visitors and potential buyers are wowed.
- Choose a simple site design. Although white space is on-trend (when isn’t it?) you can pick another color for your gallery background – just keep it uncluttered and let your art do all of the talking.
- Think about user functionality. People have come to stare long and hard at your art, so make it easy for them – incorporate a super-zoom function and write thoughtful item descriptions.
2. A website gives you global reach
One of the many beautiful things about art is that it has no borders. Anyone, anywhere in the world, might like your work – you can reach them with your website:
- Clever SEO will make your site easy to find. Whatever your understanding of search engine optimization, you can climb search rankings with some tactical keyword usage. Start with your descriptions.
- A standout persona is essential, and as an artist or a creator, that’s something you already have. Capitalize on your individuality and unleash your personal brand on the internet with your website.
- Anybody can find your work when you have a beautifully designed personal website for your art. Want to appeal to investors, collectors, and gallery owners instead of public customers? Go for it.
3. Zero commission? Yes please
Both physical and online galleries are known for charging artists a commission fee or taking a cut of their profits. With your own website, you control all costs:
- Pick a website builder where you don’t have to pay transaction fees in your eCommerce store. Take a look at what Zyro has to offer (spoiler alert: our eCommerce plans are 100% commission-free).
- Partner with a reputable courier company to transport your work safely to customers. Depending on your customer base, and the cost of your work, you may be able to ask buyers to arrange shipping.
- Take on the whole marketing and selling process yourself. Think about how to display and talk about your art so that people are more likely to buy it – that’s typically what commission fees cover.
4. It’s a marketing opportunity
Depending on what kind of artist you are, there are plenty of imaginative ways you can market yourself and your work. But a website makes it easy to get started:
- It can be one of many channels. Sure, a multichannel approach is probably too corporate an idea for your needs, but artists thrive on social media. Connect your website to your other platforms.
- You can advertise events or launches. A personal website is your domain (literally) so you can market whatever you want, as long as your audience likes it. Got an event coming up? Share it.
- The website itself is a gallery. So yes, we are repeating an earlier point, but only to emphasize it. With a website, you’ve got your very own space to present your art to a global audience.
5. You can connect with your buyers
Artists can often find that the same customer keeps coming back to buy more of their work. Wouldn’t it be cool to have collectors for your own art? Well, that’s totally doable:
- You can interact with customers on a much more personal level when you’re the one running the website. From discussing the artwork to liaising on shipping, it’s possible to grow connections.
- If you’re interested in creating bespoke artwork on commission for people, here’s the perfect opportunity to do it. You could set your whole website up as a made-to-order eCommerce store.
- You can provide customer service to make sure all buyers are satisfied with their experience. As an artist or creator, your reputation is everything – with a website, you’re in control of it.
6. It leaves you open to other selling platforms
We briefly mentioned that you should make use of social media as a platform, too, but here’s why this particular perk deserves it’s own, standalone segment:
- Some social media platforms have storefronts so you can make your art shoppable from multiple locations. Connect your website catalog to functions like Instagram Shop to start making serious impressions.
- Alongside social media, art marketplaces are great resources for solo artists. There are loads of other websites where you can show off your work – just make sure you don’t get tied into exclusivity contracts.
- Going full circle, a website is great for artists who display work in physical galleries, as well. If you’re lucky enough to be featured in an exhibition, your own site is the perfect place for people to follow your journey.
Zyro’s creative community
We’re not just going to tell you to build your art website with Zyro – we’ve already helped plenty of creative people get online with our website builder tools.
Here are some of our favorite Small Business Heroes who have unleashed their artistic genius on the world with a Zyro website.
Whether you specialize in fine art, motion graphics, or any other wildcard artistic medium, there’s definitely a space for you online – this is the proof:
The artist collective
A talented illustrator, Chelsea Heimlich created The Daily Doodle Art as a way of showcasing the many other brilliant artists she connects with.
“I want accessible, affordable art for people to consume, but I want it to still be made by an artist, and be unique and custom, and not something you’re going to find in a large retail store.”
A man of many talents, Steven Mollett needed a place where he could present a gallery of his works, and take advantage of eCommerce sales. That’s how Stounson came to be.
“When I first started painting, it was a very cathartic thing, and I didn’t really want to think about what I was creating at all. I just wanted to get it onto the canvas.
One of the reasons I love painting is that I like to disconnect from technology and be part of something more simplified.”
The graphic designer
A savvy entrepreneur with tons of business experience, the best way for Silvia Marquez to launch her design brand was to jump right into creating her own website.
“My work is my therapy. One thing that I love to do is to draw mandalas. I draw a lot because that’s something that helps me to think, to analyze. It’s like therapy to me.”
The 3D visualizer
A trained architect, Ugnė Gudiškė decided to carve a new niche for herself after realizing that her creativity was being underutilized. She launched Gud Renders as her own business.
“The obvious things in the mind of an architect don’t always make sense to their clients, and that’s where I come in.
Gud Renders combines the technical aspects of my studies with my desire for creativity. Luckily, in business terms, there is a real niche for it.”