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21 exemples de sites web des meilleures entreprises en 2022

Tous les sites web d’entreprise ne sont pas créés égaux. Certains sont époustouflants, d’autres peuvent être peu inspirants et peu fiables – qu’en est-il du vôtre ?

Si vous dirigez une petite entreprise, la conception de votre site web est aussi importante que tout ce que vous faites.

Un bon site web commercial montre que votre marque est crédible, professionnelle et digne de la confiance des gens. Alors, êtes-vous prêt à épater vos clients potentiels ?

Nous avons trouvé 21 exemples de sites web d’entreprise remarquables, avec des mises en page qui ne manqueront pas de vous inspirer.

Trouvez les éléments de designs que vous aimez et préparez-vous à commencer à créer votre propre site web.

eCommerce

Vous lancez une boutique en ligne ? Découvrez les idées de conception que vous pouvez trouver dans ces exemples de sites Web de commerce électronique :

Surf Happy

Capture d'écran de la page d'accueil du site Web de Surf Happy

Une palette de couleurs vives, des mannequins souriants et des photos de ciels ensoleillés : le site web de Surf Happy reflète exactement ce qu’est la marque : la positivité.

Le design de la page d’accueil est simple, avec un appel à l’action (CTA) clair, une barre de navigation minimaliste et des valeurs de marque claires. Au fur et à mesure que les visiteurs font défiler le site, d’autres CTA les dirigent vers les pages de produits.

Regardez l’effet de survol de l’image utilisé sur les vignettes des produits, qui donne à l’utilisateur plus de détails sans rendre la mise en page maladroite ou confuse.

Conseil de pro: combinez l’utilisation de l’espace blanc avec des photos grandes et audacieuses qui reflètent la personnalité de votre petite entreprise.

Millaw Kids

Boutique en ligne Millaw Kids

Beaucoup de petites entreprises qui vendent des produits n’ont qu’une petite gamme, comme cette jolie boutique de vêtements pour enfants. Si votre marque est la même, utilisez la page d’accueil à votre avantage.

Ce site web présente ses adorables produits juste en dessous de l’image du héros, de sorte que les clients potentiels sont tout de suite incités à faire des achats.

Chaque page a un design minimal qui reflète les valeurs de cette petite entreprise. Si votre entreprise a un objectif simple, n’ayez pas peur de créer un site simple.

Conseil de pro: Remplissez le site web de votre petite entreprise de nombreuses photos professionnelles qui parlent d’elles-mêmes, surtout si vous n’avez pas grand-chose à dire.

Forrest

Site ecommerce Forrest

Certains des sites web les plus intéressants pour les petites entreprises ont des niches spécifiques, comme cette boutique en ligne au chic impeccable. En vendant du café, des bougies et du miel, Forrest a tout d’un style de vie.

Nous adorons l’effet de défilement de la page de présentation du produit, qui intègre de subtiles animations au-dessus des CTA pour attirer l’attention du visiteur.

Cette marque réussit parfaitement à rassembler trois catégories très différentes en utilisant des couleurs sourdes, des photographies nettes et un site web bien conçu.

Conseil de pro : si votre entreprise est unique, laissez votre gamme de produits inspirer la palette de couleurs de votre site web pour PME.

Plus d’inspiration par ici

Exemples de sites de mariage

Exemples de sites de photographies inspirants

11 exemples de sites web minimalistes pour vous inspirer

Les 15 meilleurs exemples de sites web de CV professionnels

Les meilleurs exemples de sites web personnels pour vous inspirer

The Daily Doodle

Si vous avez créé une petite entreprise en raison d’une passion personnelle, pourquoi ne pas vous mettre en valeur sur la page d’accueil ? C’est exactement ce qu’a fait Chelsea sur le site The Daily Doodle – regardez ça.

Avec un design minimaliste et une palette de couleurs monochromes, ce site d’e-commerce donne aux clients potentiels un bon aperçu des racines de l’entreprise.

Dans la barre de navigation, à côté des liens vers la boutique et les coordonnées, se trouve un lien appelé “Doodle Mail”. Qu’est-ce que c’est ? Il faut cliquer pour le savoir.

Conseil de pro : si vous proposez des services uniques, n’ayez pas peur de les mettre en évidence sur la page d’accueil. Laissez les utilisateurs être curieux.

Nalen Ayurveda

Page d'accueil du site web de Nalen Ayurveda

This small business website is an excellent example of subtle responsive design. From the top bar to the product thumbnails, the user can interact with the site using their cursor.

Subtlety is key with the web design here, which reflects the tranquility of the brand itself. In fact, the colors match those used on the product packaging.

An impressive hero section is essential to any website: this is the first part that people see. Make them pay attention, like this site, with strong branding and imagery.

Top tip: Interchange photos with illustrations as a way to inject some extra personality to your small business website. 

Stounson

stounson website homepage

If you’re serious about creating a minimalist website and you have show-stopping products, take inspiration from this simple eCommerce website.

With a featured products section taking over the homepage, all eyes are on the bold colors of this small business owner’s artworks.

It’s a cool idea for a brand that already has customers or a following on social media – if people already know who you are, your website can be as simple as you want it to be.

Top tip: It’s always tricky for businesses to stand out, so only go super-minimalist if you know that your target audience will find your website user friendly. 

Services

Want to impress potential clients with your professional services? Draw inspiration from these website examples from various different industries:

Entrance

entrance makleri website homepage

This real estate business, based in Sweden, puts standout photography at the center of its website design. Check out the high-impact homepage.

With a horizontally sliding deck of images which take over the whole screen, it makes sense that the website uses unobtrusive white typography.

The result is a sleek, professional layout that will stop visitors in their tracks. Who says all real estate businesses should look the same, after all?

Top tip: If you’re using full-page photography to help your business stand out, make sure your page loading speed is lightning fast.

Zenefits

zenefits website homepage

The homepage of this professional software website takes responsive design to the next level. Users get a comprehensive product demonstration, simply by scrolling.

This is a great example of a bespoke web development and design process, so if you’re paying professionals to build your business website, take note.

Using vibrant colors against a mainly white background, this information-packed website design is guaranteed to impress other businesses. 

Top tip: Create and refine a flow chart to visualize what your brand’s scrollable product demonstration would look like – don’t overload people with too many details.

Let’s Hair

let's hair website homepage

This small business website has many different purposes: it offers services, sells products, and features a blog, too. But there’s nothing confusing about the site layout.

Using a sophisticated palette with beautiful images overlaid by bold fonts, the website directs potential customers to the brand’s main services from the landing page.

In the meantime, users can find the store and blog via the navigation bar. This is a great example of how to organize your site when you have plenty of content to share.

Top tip: Use the same website design elements on every page, including features like the blog, contact page and online store. 

White & Case

white & case website homepage

Legal websites – they’re boring, right? That’s not always true, and this site can prove it. Take a look at the dramatic full-page photos that fill the homepage.

If you want your company to be taken seriously, there’s no need to simplify the message you put out on your website – just simplify the web design.

This business website makes use of bright white text, minimalist navigation, and a library of high contrast landscape images. The result is serious yet sleek.

Top tip: Add authority to a small business website by using high-quality photos that you can guarantee are unique. 

Upkey

upkey website homepage

Go big with your small business website, and create a layout that wouldn’t look out of place on a popular startup site – use Upkey as your inspiration.

Providing careers tools to students, the company uses its homepage and a range of custom illustrations to describe the user journey. That way, users are hooked right from the start.

The clean and bright contrasting colors make the site feel super professional, and trustworthy enough for customers to buy into the digital products on offer.

Top tip: Consider color psychology when it comes to your website design. What will your choice of colors say about your business?

Restaurants

Can your homepage make people hungry? If you’re a foodie entrepreneur, these website examples will help you find a recipe for success:

4 Rivers Smokehouse

An example of four rivers smokehouse restaurant website showing ribs

One advantage of having a business website is the number of growth opportunities. Want to set up a loyalty program or offer mail order? This is your chance to try.

Take a look at this appetizing site, which features a ton of different services. Thanks to a sleek black, white, and gold color scheme, the user journey doesn’t feel compromised.

Instead, the website design is easy to navigate and inspiring, too – if you like burgers, it’ll be hard to resist buying from this business.

Top tip: Divide your homepage into segments so that you can share information in a clear way – Zyro templates make this easy.

The People Vs Coffee

the people vs coffee website homepage showing coffee beans overlaid with black text

This coffee truck business website is packed with cute, responsive features. The logo moves as you wiggle your cursor, and there’s a fun illustration further down.

A lot of small businesses like this benefit from a simple one-page design. Not only is it on-trend, but it’s also an easy way to maintain a website.

With a one-page layout, all business information is on the homepage, which makes the user journey feel effortless. Could this be your new website design?

Top tip: Keep the user journey intuitive, and include a navigation bar at the top of the page – that way, visitors can jump to the section they need. 

Ribalta

ribalta pizza restaurant homepage

Who said a pizza restaurant website couldn’t be beautiful? This Lisbon-based business has an eye-catching and perfectly color-coordinated site.

There are some cool responsive features as you move down the homepage, like horizontal scrolling text and moving images, but the overall design feels effortless.

All of the photography used on the site goes perfectly with the background and typography colors, making for a remarkably zen user experience.

Top tip: If your small business has a physical location, use similar tones to the interior décor on your website to tie any location photography into the site design. 

Seaworthy

seaworthy restaurant website homepage

Of course, no business website can truly capture the essence of a physical location, especially if you run a beautifully-decorated location. But this example does a great job.

Showcasing a restaurant in New Orleans, the website uses a custom typeface, close-up photos, and sweet illustrations to bring the venue to life online.

If you’re visiting the area and you love seafood, it’ll be hard to leave this beautiful one-page website without booking a table first. 

Top tip: Use your small business website to promote another small business. Know a great local illustrator? Ask them to produce some custom graphics for your site.

Forma 

forma restaurant landing page

By now, you might be feeling hungry. The homepage of this pasta restaurant’s website is a vivid photo of delicious-looking pasta, with buttons leading to each location’s pages.

Once you click on your preferred location, slow motion videos of food being prepared take up the whole screen – talk about attention-grabbing design.

Although the rest of the website is well-considered, with a neutral palette and simple navigation bar, the real showstopper is the food imagery.

Top tip: If you’re making a small business website for products like food or fragrance, embed sounds and videos to give people a better understanding of them.

Agencies

Need your web design to do all the talking? Build a beautiful website using these showstopping design examples as your guides:

Cult

cult website homepage

Creative businesses have to do a lot to stand out online, and this website doesn’t disappoint. The vibrant video reel on the homepage feels like an art exhibit.

We love the slot machine style text animation that happens when visitors scroll through the site, paired with ever-changing background colors.

Navigation has been thought about, too, with social media icons to the left, and a sideways link to a contact form on the right.

Top tip: Your business website is a chance to show off your brand’s achievements, so use Cult as inspiration and make it the main focus. 

Deux Huit Huit

deux huit huit website hero section

There’s so much to find cool about this brand agency business website, from the color-changing backgrounds to the oversized, horizontally-scrolling text.

Deux Huit Huit’s homepage acts like a newsletter for the brand, with features right below the fold about career openings and the latest business activities. 

This is a fun way to boost website engagement by showing visitors some interesting features as soon as they arrive. Plus, all the in-house design is just really cool.

Top tip: Can’t decide on colors for your small business website? Use this site as inspiration and opt for an ever-changing, multicolored background. 

Impression

impression website homepage

Another website that uses video to engage its visitors, this digital marketing agency puts its team at the center of the site design.

If you’re creating a small business website for client services, try incorporating features like video, image reels, and a blog to showcase what you can achieve.

With all the focus on what it is your team does, the website itself doesn’t have to be too fussy – use plenty of white space and a handful of highlight colors.

Top tip: Break down what you can offer potential clients in a simple way. Use icons to illustrate your business functions for them. 

Urban Influence

urban influence website homepage

Video on the homepage? Check. Sleek text overlays? Check. Here’s another effortlessly cool example of a small business website for a creative agency.

Although it’s best to stick to only a couple of typefaces on your website, this one somehow uses several – all in one place – and it looks great. 

If your brand’s identity is confident and daring, it’s often worth taking risks with your web design to ensure that you stand out. What design rules could you break?

Top tip: Find a strong tagline or hero statement for your business, and display it with pride in the hero section of your website homepage.

Blast

blast website homepage

Using its hero section to catalog the company’s latest achievements, this website is instantly engaging. Visitors are able to control what they see using ‘Previous/Next’ buttons.

Beyond the impressive section above the fold, the rest of this site is simple yet colorful, utilizing a white background to help its featured pages stand out.

This is a great example of a small business website that makes a great first impression, even if it’s the only complex feature on the site.

Top tip: Write short but impactful statements about your business on all of the key pages, to make sure visitors go on a journey with you. 

What makes a good business website

A business website is the online home of your brand – it should give at least an insight into what you sell and why your company exists in the first place.

The most effective business websites influence site visitors into making a purchase or relationship with the brand.

They’re also key to reaching new customers. Your business website is open 24/7, meaning people all over the world can see what you do at any time. 

Here are the web pages every good business website can include:

  • About us. Share your brand’s mission statement and values.
  • Product pages. Show potential customers what you’re selling.
  • Blog. Keep visitors up to date with business news.
  • FAQ. Answer some of the most common questions your company is asked.
  • Contact. Encourage people to communicate with your brand.

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Roua

Passionnée par l'écriture et les affaires, Roua a décidé de fusionner les deux dans ce qu'elle fait. Lorsqu'elle n'écrit pas de billets de blog sur le commerce électronique et les affaires, elle aime faire du yoga et apprendre de nouvelles langues.

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Tu as besoin d'aide pour créer ton site web ?

Télécharge ton guide essentiel pour créer un site web moderne et professionnel avec Zyro.

J'accepte de recevoir des communications marketing de la part de Zyro. Désinscris-toi à tout moment.