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Zyro encyclopedia

Learn about online business

Zyro Glossary


Topic: eCommerce

Payment Gateway

A payment gateway is technology that authorizes debit or credit card payments...

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A/B Testing

A/B testing is a method of optimizing effectiveness by directly comparing the...

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Warehousing in its most basic form is the storage of goods.

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Essentially, ‘supply’ refers to the number of given goods and services that a...

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Alt Tag

An alt tag us an attribute applied to image tags in the HTML code for a web p...

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Direct Marketing

Direct marketing is a form of promotion for products or services in which a c...

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Google Tag Manager

Google Tag Manager (GTM) is a Google integration that makes it easy for you t...

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What is Cost per Action and How Is It Calculated?

Cost per action refers to the amount a company spends on a conversion on aver...

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Your business, product, or service’s unique selling proposition (USP, also kn...

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