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September 22, 2020
4 min read
Web design is the combined process of making a website visually appealing and functional.
This includes two main aspects: visual and functional.
Planning, and creating content for the web falls under visuals. While arranging everything, as well as implementing logic to a website is the functional part of web design.
Good web design would constitute that a website is both visually appealing and easy to navigate.
There are universal principles that are useful for every web designer:
Visitors browse using various screen sizes. As such, the choice of layout structure is essential as it dictates how your site is displayed.
Here are four website layout structure types and how they impact the user experience.
All elements in this layout have a set width, so they all are locked into place. Web developers don’t really use this layout anymore as the site’s content will be cropped when viewed from small screens.
In fluid layouts, the width of each element is restricted to a certain percentage.
If your site has two columns, for instance, you might set one column (content) to take 70% of the screen, while the second column (sidebar) would take 30%. Pages are scalable because all site components will adjust their width to fit all screen sizes.
When a website uses an adaptive layout, the site has several layout versions for various screen sizes. Using CSS media queries to check the width and height of your screen, the site will automatically select a layout that best matches your screen and display it to you.
Unfortunately, adaptive layouts have fixed designs. If you resize your browser, the website will look exactly the same.
Responsive web design has relative widths, and it also uses CSS media queries to render content that matches your screen.
However, unlike adaptive design, the elements of a responsive layout are not fixed in place. Content moves dynamically depending on the size of the screen and browser, creating the best user experience.
To become a good web designer, both technical skills and professional competencies are needed.
First off, designing the appearance or frontend of a website involves these three languages:
However, relying on those skills only are not enough. A good website designer also needs to master other skills.
To stay on top of projects and manage schedules, a web designer must manage their time and tasks well. You can use tools like Google Calendar, Trello, or Notion to track your projects and clients.
Strive for knowledge and always look for ways to improve your designing skills. Learn how to operate supporting tools such as Adobe XD, Adobe Dreamweaver, and web design frameworks.
Don’t forget to think about your client and the users of the website as well.
Sharpen your communication skills, both written and oral. It’s essential to know how to write a concise and effective email, pitch your ideas, and present your works.
For future users, try to understand how a visitor would feel when browsing through a website. Understand their needs and think of the best approach to fulfill those expectations.