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Zyro Glossary Website builder

Website Title

What is a website title?

A website title, also known as a title tag, is used to specify a web page’s title. It is typically found at the very beginning of an HTML document enclosed in a <title> tag.

Search engine result pages (SERPs) showcase title tags in big blue font, making them the first thing users see when looking up a certain keyword. 

Because of this, a title tag is one of the most significant elements in search engine optimization (SEO). You can optimize a title by incorporating a keyword into it.

When a web page ranks higher in search results, it receives more attention, which leads to an increase in traffic volume. 

How do you find the title of a web page?

A title tag appears in a browser tab and a bookmark list.

Alternatively, the source code of a web page also contains this information. You can access it using web browsers’ View Page Source feature.

To find the website title, search for the <title> tag. It is usually located within the <head> tag.

How do you place a title tag on a website?

There are many ways to create a title tag, depending on your platform. The following covers how to do it on Zyro as well as manually using a source code editor.

Setting a website title in Zyro’s SEO settings

  1. In the editor section, click Home next to the Page menu. Both elements can be found in the tab on top of the page. 
  2. Hover over the chosen web page, select the gear icon next to it, then click on Page Settings.
  3. A pop-up with two options appears. Click on SEO to change the page title and description.

Manually coding the page title in HTML

If your platform supports custom code modification, you can manually add the title to its HTML file. 

This is an example of a HTML document, and where a title tag can be coded in.

<!doctype html><html class=”no-js” lang=””>    <head>        <meta charset=”utf-8″>        <title>This is a website’s title</title>        <meta name=”description” content=””>        <link rel=”stylesheet” href=”style.css”>    </head>    <body>        <h1>…    …

The page title and description are located in between <head> tags. 

To change the title manually, you can open and edit the HTML file with a source code editor like Sublime Text and Atom.

What should your website title be?

A good website title needs to be well thought out. Here are some rules to follow for better SEO.

  • Correct capitalization – do not use all-caps as it disrupts the look of the page
  • Short and simple – keep the title 50-60 characters long, which is the title tag length shown in the Google SERPs 
  • Clear, descriptive, and relevant – make sure it answers the topic of the page
  • Keywords – use the appropriate keywords based on the page’s content, but avoid keyword stuffing
  • Create a unique title for every page – avoid recycling the same title for multiple web pages
  • Make it compelling – use interrogative adverbs such as who, what, or why to intrigue potential readers

Website title examples, good and bad

These are some examples of good website titles based on the criteria above:

  • 8 Celebrity Secrets to Clear, Healthy Skin – it is clear and answers the topic of the page
  • Car and Truck Repair Springfield, MA – Lyndale Garage Inc. – the main keyword is placed upfront, followed by the brand
  • 21 Tips on How To Get More Views on YouTube For Free – it incorporates an adequate number of relevant keywords

On the other hand, these are bad website title formats you should avoid:

  • OrganicSkin.com – the website did not put up a title, which makes it void of any keywords and therefore won’t come up in SERPs
  • BarChick – Bar Chat | London’s Best Burgers – it places the important keywords at the back of the title
  • Running Coaches – Team Oregon – Portland Marathon Clinic Training… – the title is so long that Google must truncate it, diminishing the page’s SEO

How to cite a website in MLA

MLA citation starts with the author’s surname written in front of their given name and separated by a comma. The title page follows after it, placed in-between quotation marks.

The title of the website comes next, displayed in italics, followed by the publisher, date of publication, and finally the URL.

There are resources online that can help you with citing articles, such as the MLA citation website.

Written by

Author avatar

Matleena

Matleena is a seasoned eCommerce writer, with a particular interest in emerging digital marketing trends, dropshipping, and growth hacking. She’s addicted to coming up with new eCommerce business ideas and making them a reality; she deserves her nickname of ‘print on demand business mogul.' In her free time, she enjoys cups of good coffee, tends to her balcony garden, and studies Japanese.

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