Grow Your Website with These Powerful Integrations

Manage tags without coding

Marketing tags are bits of code on your web pages that track the specific actions of users. Google Tag Manager lets you manage these from one place, without having to code.

You can choose the pages you want to track, easily set up tags, and tell them what kind of actions you’d like them to measure. You can even automate your options to use them later.

For a small business or a sole trader, this tool is valuable because you don’t need to be a developer to use it. Since there’s no coding, there’s no way to mess up your pages.

Optimise your pages

You can set up tags to track specific actions you want visitors to make when on your website. Tracking these actions let you know whether your pages are doing what you want them to.

Using Google Tag manager over time helps you optimise your website. You’ll be able to make edits that encourage users to take the actions you want them to, like buying your products.

You’ll need to use Google Analytics to set goals and filter your Tag Manager results. As you might expect, all of the information is displayed in easy-to-understand reports.

Continue the conversation

The great thing about this tool is that you can message the customer back anytime. You can respond to an inquiry after they leave your website, and they’ll be notified in Messenger.

What’s more, your entire chat history with a customer will be loaded when they start a chat. You can keep track of previous interactions, helping your whole team speak with a single voice.

You don’t need to capture customer information to follow up with them. Simply open Messenger and continue the conversation. Everything is there in one place.

Connect directly with customers

This integration lets customers chat with you via Facebook Messenger from your very own website. Clicking on the Messenger icon on your website opens a Facebook Messenger chat window.

You can choose where on your website to place the chat icon. You can also create an automated response to let visitors know you’ll respond soon.

Whether they have a question, complaint or feedback, this add-on offers the ideal place to communicate with customers.

Understand your users

Google Analytics gives you a full view of how your visitors interact with your website. You can understand which content is working and where you can make improvements.

You’ll be able to see which channels bring you the most traffic, what keyword searches bring users to your website, and how visitors engage with the content on your pages.

The tool displays this information in easy-to-use and understandable reports, and dashboards. It’s simple to make decisions based on the actual performance of your website.

Turn data into profit

Understanding your customers and knowing how to attract the right traffic is key to a successful online business.

Analytics will help you find out which of the visitors to your website are most likely to convert to customers. You’ll be able to see which traffic has the highest potential value.

You can also connect your Analytics to other Google advertising products. Google Ads, AdSense and Ad Manager will help market your products or service to the right people.

Create powerful Facebook ads

Facebook pixel puts a bit of code on your website that lets you see what actions users take on your website after viewing your ads on Facebook.

This helps you create effective campaigns. Show users products you know they’re interested in, and only show ads to people who are highly likely to convert.

You can also use the tool to create custom audiences for a campaign. You can target users with profiles similar to your existing customers, and suggest products based on previous purchases.

Valuable user insights

The more your visitors view your ads, the better data you’ll have on their shopping behaviour. Over time, you’ll be able to optimise conversions from Facebook ads.

You’ll be able to see what kind of users are most likely to make a purchase, and what they’re interested in. You’ll even find out how your ads perform on different devices.

Rich user insights are shown on the easy-to-understand Facebook pixel dashboard. Quickly learn what your traffic is interested in, and target your ads.

Visualise visitor behaviour

Hotjar creates heatmaps of your web pages. These show you where your visitors are clicking, tapping and scrolling on your website, which helps you find out what users are looking for.

The tool shows you your web pages, with different overlays displaying types of user behaviour. It’s by far the easiest way to understand how visitors interact with your website in real-time.

Solve issues and optimise your pages

It’s particularly interesting to see where you’re losing customers. Hotjar lets you quickly fix any problems with the layout and the design of your website.

Discover which buttons are attractive, how customers interact with online forms, or simply how much of your content they read. You receive constant feedback and easy-to-understand reports.

Using Hotjar over time will help you make constant improvements to your website. Eventually, you’ll be able to completely optimize the user experience and maximize conversions.