Are you one of those crafty folks who can turn plain yarn into intricate pairs of socks?
Setting up an online store to sell your creations is not just a fun hobby, it’s also good business.
Etsy is by far one of the most popular and well-known eCommerce platforms for selling homemade goods and crafts.
But did you know that there are other ways to sell online, that can end up saving you money and time?
We’ll look at various website builders like Zyro, online marketplaces like Society6, and other Etsy alternatives like Shopify to give you a head start to the world of online selling.
Zyro is a website builder with a twist.
It’s not just fast and easy to use (10 points for the intuitive interface), but this Etsy alternative prides itself on its top-notch customer service – and the Trustpilot reviews prove it.
While it’s unlikely that you’ll get stuck, it’s still reassuring to know that you’re able to contact a real human being through a live chat directly from the website editor. So, if you misplace a product page, or accidentally delete something, help is never far away.
Overall, Zyro eCommerce offers an effortless online store-building experience: you pick a designer-made template, customize it to reflect your shop and brand, add your products and publish your website.
There are no transaction fees, nor a listing fee no matter how many products you have up in your store. This makes Zyro a strong and attractive alternative to both Etsy and the eCommerce platform Shopify – you can start selling without having to worry about additional costs diluting your profit margins.
Since your store supports various online payment processing services and shipping methods, and you have plenty of different marketing tools at your disposal, Zyro makes online selling effortless.
Business owners should look at the eCommerce plans: the prices start from $9.90 per month and allow up to 100 product listings.
Notable features: Intuitive interface, stylish and modern templates, expert customer support, and marketing options
Best suited for: All craft businesses, from one-person shop owners to small to medium-sized businesses
If you’re already used to selling on Etsy, Bonanza won’t make you feel homesick for long.
Bonanza is the best Etsy alternative to those who have already had an Etsy store and look for an online marketplace.
This eCommerce platform focuses on selling unique items (think crafts, collectibles, and art), but merchants can use the store builder to create their own stand-alone shops.
As Etsy alternatives go, Bonanza charges sellers final value fees up to 5% of the final sales price, but you won’t have to worry about listing fees for your items.
Since you can also import your existing product listings from Etsy, this marketplace couldn’t be easier to try out if you’re already a seller on Etsy.
You can also expect to get automated listings created for your products on Google Shopping, Nextag, and eBay. Multi-channel selling is especially important for Bonanza sellers since the active user base is smaller than Etsy.
You should also be prepared for potential buyers to likely negotiate when it comes to the prices – make sure to leave some wiggle room when you’re setting up your products and pricing.
Notable features: Similar functionality to Etsy, multi-channel selling, simple Etsy import functionality
Best suited for: Small sellers looking to try out an Etsy alternative or cater to a niche market
Are you running your marketplace shop part-time and prefer keeping your craft sales at an online marketplace?
Zibbet could be the Etsy alternative for you.
At a very affordable monthly fee ($5 per channel), Zibbet allows you to create your own separate online store but also access the marketplace customer base and listings.
And getting started is fast because you can import products from other marketplaces (think Etsy and eBay) – no need to dedicate a whole weekend for migrating platforms.
Zibbet also allows you to manage your complete product inventory from one handy dashboard, saving you time in the long run. You can also keep an eye on other essential things like shipping, order management, and analytics with Zibbet.
You only pay a flat fee for the channels you’re selling on, and if you ever get stuck or have questions, the customer service at Zibbet is friendly and approachable.
Zibbet’s own marketplace is an ideal sales platform for highly unique and one-of-a-kind products – so save your generic or mass-produced items for Etsy and eBay, and focus on showcasing the unique products on Zibbet, instead.
Notable features: Multi-channel selling, master dashboard management, focus on unique single items
Best suited for: Artists and makers who produce highly individualized items
It probably comes as no surprise that Amazon also operates an Etsy alternative, given that the company is the biggest eCommerce giants on the planet.
If you’re a maker and want to benefit from Amazon’s massive influence, you should consider setting up an online store with Amazon Handmade.
Not only do you get access to Amazon-fulfilled shipping, analytics, and Amazon-sponsored ads, there are also no listing expiration dates.
It all comes with a price, though – expect the platform to take a whopping 15% commission per transaction, as well as a monthly membership fee (related to how many items you have listed).
Overall, Amazon Handmade works out more expensive than Etsy unless your products are all priced under $5. You’ll also need to comply with the strict customer data policies, similar to Etsy’s – you are absolutely not allowed to have a relationship with your customers outside of the platform.
Just bear in mind that Amazon Handmade doesn’t support multi-channel selling like other Etsy alternatives on our list.
Notable features: Amazon-sponsored ads, in-depth analytics, fulfillment service, eCommerce retail prominence
Best suited for: Store owners who want to use an automated fulfillment service and get their own slice of Amazon’s market share
5. Big Cartel
If you’re looking for Etsy alternatives that take a step away from marketplaces, Big Cartel might be right up your street.
Rather than relying on an existing user base and setting up a marketplace shop, Big Cartel comes with all the tools you need to build and market a real online store.
You can get started for free if you’re only selling up to 5 products, but the cheapest plans hardly hurt your wallet, either: for $9.99, you can have up to 50 products listed in your shiny new Big Cartel store.
Big Cartel has plenty of customizable website templates to choose from, meaning that you won’t need to build your online store from scratch. Big Cartel also allows you to use a custom domain for your store, making it easier to look professional and trustworthy to potential customers.
Since you’re in charge of marketing your online store and driving traffic to your site, you are also able to build a direct relationship with the shoppers when selling on Big Cartel.
As long as you have some budget to spare and a strategy for marketing your store, Big Cartel can help you grow your craft business further.
Notable features: In-built marketing tools, eCommerce functionality, website builder
Best suited for: Sellers wanting to grow their business and create a stand-alone online store
ArtFire is up there with the best Etsy alternatives for sellers who have a niche target market.
Still a marketplace, ArtFire caters especially to local craft makers and small indie businesses. Thanks to its business owner community, you’re bound to bond with other like-minded people – meaning that help or support is never too far away, even if you’re a sole proprietor.
As sites like Etsy go, ArtFire encourages sellers to market handmade and one-of-a-kind items, although commercial and mass-produced items are also allowed.
Just expect to pay ArtFire a commission for each sale you make on non-unique products.
ArtFire doesn’t offer great customization or promotional options for your listings, and to get started you need to commit to a monthly seller plan (starting from $4.95 for 250 active listings).
You should also expect to pay various selling fees on top of your monthly payment. The specifics are dependant on the plan you choose, but for context, listing fees start from $0.23 per item and final valuation fees from 12.75% per the total sales amount.
While ArtFire is one of the best Etsy alternatives for small businesses specializing in unique handmade items, all the fees and monthly subscriptions can add up to a substantial amount every month.
Notable features: Seller community, caters for niche markets, marketplace selling
Best suited for: Makers and artisans who specialize in creating unique pieces
Here’s an Etsy alternative that was purposefully made for people who look to sell on sites like Etsy, but not on Etsy itself.
IndieMade is the love child of a website builder and an online marketplace: you can build your own online store and curate content on your site. You get features like a blog, an event calendar, image galleries, and sections for news and press.
Since this platform syncs your Etsy inventory data in real-time, you won’t have to worry about any mismatch of data between your Etsy store and your IndieMade site.
Unlike website builders, IndieMade doesn’t have extensive customization options – you can only make more general changes to the look and feel of your online store. It’s not one of those Etsy alternatives that makes it easy to completely rebrand your business when you feel like it.
You can get started with a free 30-day trial, and don’t have to worry about any additional setup fees, either. Plans start from $4.95 per month, and even the most expensive plan is only $19.95 a month.
Notable features: Free trial, build your own online store, no additional or hidden fees
Best suited for: Etsy sellers who want to try what it’s like to have their own online store
Are you a digital artist, in need of an Etsy alternative?
Society6 is an online marketplace that specializes in digital art of all kinds. Artists can upload their work onto the platform and get it printed on different products and items.
While Sociey6 is one of those great Etsy alternatives for creative types who want to build a name for themselves, you won’t have much control over the final product quality.
To get started, you only need to pay a dollar for a verification fee. Each listing fee and the manufacturing costs are taken care of by the platform but expect Society6 to take a 10-20% cut of each sale.
Unlike with big eCommerce giants like Amazon, at Society6 your art won’t get lost in the endless sea of printed novelty mugs and t-shirts.
Customers can also leave reviews for each individual product, making it easy to collect social proof and get feedback on your creations.
Notable features: Fast setup process, cheap to get started, fulfillment service
Best suited for: Busy side hustlers and artists getting started with online selling
When it comes to Etsy alternatives, you’ve probably heard of this website builder alongside industry leaders like Wix and Shopify.
Squarespace is both a website builder and an eCommerce platform that makes it easy to build an alternative Etsy store for your products.
Since you can simply import your Etsy store, you won’t lose any of your URLs in the process – meaning that your SEO strategy will remain intact, and you won’t’ have to hunt down every single link and replace it with a new one.
If you, on the other hand, want to build your eCommerce site from scratch, picking a ready-made template and customizing it with the drag-and-drop editor tool is easy.
Overall, Squarespace has an advanced inventory management system, making it easy to stay on top of your stock and identifying which products are performing the best. Thanks to the integrated marketing tools, you’re able to create buzz about your eCommerce store.
Getting started with Squarespace is relatively easy, too, since all things from web hosting to website design are taken care of. That’s still not to say that business owners should expect to not put aside a few hours to set up their store.
eCommerce plans start from $18, but you need to also account for transaction fees the platform collects.
Notable features: Affordable plans, extensive sales and inventory management, all-inclusive platform
Best suited for: Novice Etsy sellers looking to take the next step with their store
Branding itself as the UK’s biggest online craft fair, Folksy is one of the best Etsy alternatives for a UK resident.
Promoting small businesses and handmade crafters and artisans, it’s an ideal platform for UK-based entrepreneurs. Folksy is a marketplace like Etsy or Amazon Handmade but has no signup costs, so getting yourself set up doesn’t hurt your wallet.
As Etsy alternatives go, Folksy is a great platform for selling homemade, handcrafted, and artisan products, but the site does forbid the sale of vintage goods.
If you decide to go with Folksy, be aware of the listing charges and the 6% commission the platform takes on each sale.
Customers can also leave reviews for individual products and upload pictures of their purchases, helping you establish yourself as a top crafter in your field.
Notable features: No signup costs, similar to Etsy, vintage goods forbidden
Best suited for: UK-based Etsy sellers looking for a craft-focused online community
When people talk about website builders, Weebly is often mentioned alongside big names like Wix, Zyro, Shopify, and Squarespace.
But did you know that as alternatives to Etsy go, Weebly boasts a strong eCommerce platform, too?
Weebly makes it easy to have an online store and a site: there’s next to no learning curve, so getting started is simple and not at all intimidating. With plenty of templates to choose from, no matter what you’re selling, there’s probably a pre-made template for your niche.
Unlike Etsy, you can’t leverage a ready-built audience and brand name. In order for visitors to find your store, you need to build up your website traffic and market your eCommerce site online.
Thankfully, since Weebly’s sites are mobile-responsive, and the platform packs SEO tools and plenty of widgets, you can have a quality site that also gets found on Google.
You can build a basic site for free, but eCommerce plans start from $26 per month when you opt for an annual subscription.
Notable features: Vast template library, mobile-responsive designs, SEO tools
Best suited for: Etsy sellers who want to build their own site and online presence
When it comes to alternatives to Etsy, Wix is often mentioned as a great place to migrate your Etsy shop.
Similar to other website builders on our list, Wix offers a comprehensive eCommerce platform for anyone looking to migrate away from marketplace selling.
Like all web builders, Wix comes jam-packed with ready-made site templates and a drag-and-drop editor, making customization of your shop relatively simple.
Thanks to the complete shop backend, you can track orders, manage products, accept various online payment methods from credit card to PayPal, and create location-specific shipping and taxation rules. You’ll also have access to phone support and an active online community if you need some guidance from the Wix experts.
Since Wix is a visual builder, you’re not able to have full control over how your site looks like since you’re tied to using templates. This is great news for beginners, but for the tech-savvy out there, there are better Etsy alternatives.
Wix’s SEO tools aren’t the best, either, so you shouldn’t count on mountains of organic traffic to your site – that is, unless you’re willing to aggressively market your new eCommerce site everywhere on social media.
You can get started for $23 per month, but don’t forget to factor in the transaction fees that Wix charges.
Notable features: Visual builder, template library, eCommerce backend, extensive customer support
Best suited for: Casual Etsy sellers with no technical knowledge
Shopify is a household name in the world of Etsy alternatives, due to the fact that the platform specializes in eCommerce.
No matter if you’re selling just one product or 100 products, Shopify is an all-inclusive eCommerce platform that has everything you need to succeed in selling your handmade goods.
What sets Shopify apart from other alternatives to Etsy is the fact that you’re able to sell your goods not just in your online store, but also at craft fairs and pop-up stores.
Unlike Etsy, you do need to build your own audience and user base from scratch when you use Shopify, like with other website builders. This means that some groundwork is needed to not just migrate your Etsy store to Shopify, but to also build a reputation for your new eCommerce site.
Luckily, Shopify has plenty of templates are available, meaning that you won’t have to settle for anything mediocre. And once your eCommerce site is up and running, the multi-channel selling and built-in marketing tools make it easy to promote your store and track orders.
Shopify also offers a variety of different apps to spice up your shop. Want to collect product reviews or maybe bulk edit the sale price for your products? That’s easy with the Shopify app store.
Shopify has a membership plan no matter what business you’re in, starting from $29 per month. Though you also need to factor transaction fees into your budget when you’re a seller on Shopify.
Notable features: Vast template library, multi-channel sales and marketing tools, offline payments
Best suited for: Any seller looking for a platform that works both online and offline
Technically, Ecwid isn’t a website builder like Zyro or Wix, or an eCommerce site like Big Cartel or Shopify, nor is it a marketplace like Etsy or Amazon Handmade.
It’s actually an online checkout solution, instead.
But it definitely functions as a great alternative to Etsy, if you have an existing website – simply add the checkout button and you can start selling on the spot.
We’d recommend Ecwid for those Etsy sellers who are looking to slowly start scaling up their business, but who still want to keep things simple and costs at bay.
You won’t have to worry about listing fees or a complicated inventory management system. Instead, you can create a simple site with a website builder like Zyro and add the Ecwid checkout button to those pages that showcase your handmade goods.
Overall Ecwid offers a good middle ground between an Etsy shop and Shopify: you have more tools at your disposal when it comes to pricing and order management than on Etsy, but won’t have to deal with a too complex a platform.
And here’s the best part: you can get started for free if you’re selling up to 10 products. If your store sells more products than that, the business plans start from $15 per month – and as a bonus, you won’t have to worry about transaction fees, either.
Notable features: Affordable checkout solution, order and inventory management, easy to implement to any existing website
Best suited for: Etsy sellers looking to scale their business slowly and without high risk
Last but not least on our list is Volusion, a popular cloud-based checkout and shopping cart solution similar to Ecwid.
Volusion won’t be the platform for you if you’re looking for a marketplace with an existing audience (like Etsy or Amazon Handmade), as you need to build an online store or at least a website in order to use the tool.
As checkout software goes, Volusion is easy to use and has very competitive pricing compared to many other solutions on the market. You can also try it out without committing thanks to the free trial.
Volusion also has a helpful customer support team and an internal wiki, meaning that you won’t miss out on any features.
Sure, Volusion won’t have the same level of eCommerce tools and integrations as Shopify or Zyro do, but it’s a perfect middle-ground for small sellers who plan on scaling their business in the near future.
Just keep an eye out for additional fees and sales limits. While Volution plans start from just $29 per month, if you’re aiming to sell for more than $50,000 annually, you’d be better off looking at a complete eCommerce solution.
Since you’re not restricted by marketplace rules, you can sell manufactured and mass-produced goods on your eCommerce website, unlike in your Etsy shop.
Notable features: Free trial, no product restrictions, internal wiki
Best suited for: Etsy sellers focusing on increasing their sales and looking to sell mass-produced products
What to look for in sites like Etsy 👀
You’re ready to take the plunge and move your Etsy store to another marketplace like Zibbet or Bonanza, or an all-round platform like Zyro eCommerce or Shopify?
Before you settle for the first free trial that comes your way, make sure your alternative to Etsy is ticking off at least these features.
Well-designed UI and templates
We can’t think of anything worse than a platform that has a messy user interface and poor-looking website templates.
Not knowing where to go to change your product page or site settings results in ineffective workflows, taking time away from more important things.
You should also pay close attention to the available website templates and themes.
Ideally, you want to look out for a platform with templates that:
- Reflect what your business is all about. When it comes to Etsy marketplace alternatives, you want to opt for a platform that has templates that suit your business. A platform with only blog templates isn’t necessarily the best fit for your online business.
- Are free to use. Chances are that you’re working with a tight budget – unless you’re absolutely certain that a particular theme is worth it and will pay itself back in increased sales.
- Are mobile-responsive. The sad reality is that sites that don’t look good on mobile screens won’t rank well on Google or other search engines.
Streamlined checkout process
The truth is that a complicated or overly difficult checkout process can kill your sales and your store.
That’s why your Etsy alternative should have a reliable and simple checkout flow and interface.
Ideally, you’d want to be able to keep the cart icon in your website header, so that shoppers wouldn’t forget about the products in their shopping basket.
All top platforms, from Zyro to Shopify, Big Cartel, and Amazon offer a single-page checkout. Shoppers won’t have to go through multiple steps and pages to finish their orders, meaning that you won’t risk losing them somewhere along the way.
Extensive shipping options
Especially if you’re looking to sell globally, your platform of choice must support worldwide shipping.
The last thing you want to do is sign up for an Etsy alternative only to realize that it doesn’t support shipping to your target location.
Always check out the different shipping providers the potential platforms work with. Customer reviews are also a great way to gauge whether the marketplace or platform actually works as they advertise.
Multiple payment methods
The more options you can give your buyers, the more likely they are to finish buying the items in their cart and continue doing business with you.
In order to know which payment methods work best for your shoppers, start by analyzing how your existing customers have paid for their orders in the past on Etsy.
While a credit card is a universally popular payment method online, you might want to consider adding payment gateways like PayPal and Apple Pay to your checkout.
Good customer support
What are you going to do, if for some reason your sales dashboard looks way off, or a product listing isn’t showing up on your site?
Ideally, you want to talk directly with a friendly customer service representative.
That’s why you should pay attention to the level of customer support you’ll get with the different plans. Chances are that the cheapest one doesn’t come with the most extensive support.
All great Etsy alternatives make it easy for you to sell via multiple sales channels.
That means that your products are automatically listed across the internet to sites like Google Shopping and Amazon marketplace, as well as your Facebook shop and Instagram store.
And since it’s automated, you can get on with your day the moment you update your shop with new products.
Being able to keep track of your products, your sales and overall business processes saves you hours every week in the long run.
That’s why you should look for a marketplace that has intuitive dashboards that help you view and manage everything from your sales channels to orders management from one place.
You’ll get a clearer picture of how your business is doing, which products are trending, and which sales channels bring home the most business.
Discount codes and sales functionality
Like any shop, you want to be able to offer loyal customers and big-time buyers discounts.
You probably also want to run sales promotions to get rid of excess stock or to just create buzz around new items or products with great reviews.
Make sure that your chosen Etsy alternative supports discount codes and promotional sales. Setting up a sales price should be easy and effortless, not rocket science.
Keep an eye out for things like gift vouchers, too – sometimes customers can’t decide what to gift their loved ones, and prefer to opt for a store credit voucher, instead.
Additional fees and charges
A 6% referral fee or a transaction fee might not seem like a lot, but the more additional charges a platform has, the higher you need to price your items.
If you’re paying a listing fee, a transaction fee, and anything additional for accepting a credit card payment, you can quickly lose a considerable amount of your revenue to the marketplace or platform.
Even if you’re not in it for the business, but want to just break even and cover your costs, pay attention to any additional charges and factor that into your overall business budget.
Remember that it’s not always good to price your items too high – it could make the buyers turn to a competitor for a better deal.
Which Etsy online store alternative is best for you? 🧵
There’s more to life (and online selling) than Etsy.
So, before you whip out your credit card and sign up on a new marketplace, take a look at our shortlist for the best Etsy alternatives for the creative sellers:
- Best value for money – Ecwid
- Most beginner-friendly – Zyro
- Best multi-platform selling – Bonanza
- Best buyer reach – Amazon Handmade
- Best for fast-growing businesses – Shopify
- Best for part-timers – Zibbet
- Best for UK-based crafters – Folksy
- Best marketplace alternative – IndieMade
- Best for analytics – Volusion
Why you shouldn’t sell on Etsy ❌
While many agree that Etsy is a wonderful platform for hobbyists and crafters across the globe, nobody is perfect – not even Etsy.
Etsy’s fees are seriously high 💸
Many people love Etsy because you don’t need to pay a penny to create an account and build a storefront for your online business.
Unfortunately, in the world of business, there’s no such thing as a free service. Etsy makes sure to charge you plenty of fees to make up for not collecting an upfront payment.
While the individual fees aren’t high, the more products you’re selling, the more these little fees start to add up.
Etsy charges you a 3.5% sales fee for each sale or complete order you make. You need to also remember that Etsy has a $0.20 listing fee for each individual item you’re showing in your store – and this fee renews every 4 months.
Sure, your creations get exposure and you can benefit from the existing user base, but to make a real profit on Etsy requires you to do the math and include all the fees in your final pricing.
Competition on Etsy is fierce 💀
Let’s face it: having an Etsy store seems like a great way to make money without having to really market your store.
After all, the platform has plenty of monthly traffic, and with the right keywords, your products are bound to show in some searchers, right?
We hate to break your bubble, but while Etsy exposes your products to a lot of people, the more people sell on Etsy, the harder it is to stand out from the crowd.
To make matters worse, all Etsy shops look almost identical, making it almost impossible to be truly memorable and unique.
Etsy doesn’t really let you brand and customize your storefront the same way you could if you had your own website or standalone online store.
You’ll have a better chance of succeeding in making a name for your business online with your own store than on Etsy.
Etsy could cancel your store and not tell you beforehand 😱
And according to these T&C’s, Etsy doesn’t even need to let you know beforehand.
We can’t think of anything worse than realizing one day that your Etsy store has effectively been canceled.
While Etsy does allow you to ask for termination reasons, don’t expect a clear-cut answer – it’s more likely that you’ll get a vague business-jargon-riddled message that leaves for a lot of guesswork.
It’s safe to assume that Etsy does a good and careful job when it comes to regularly auditing the stores on the platform – it’s their right, after all.
Bottom line – sell online your way
There’s no definite answer to which marketplace or platform is the best Etsy alternative for craft sellers. It really depends on what you’re selling, how committed you are, and what you want to achieve.
Sure, if you want to reach the masses and can mass-produce your items, Amazon might be the best solution for you, if you want to migrate away from Etsy.
On the other hand, if you’re only using Etsy to get a kick out of part-time selling, think about using platforms like Zibbet or Bonanza, instead.
Zyro website builder offers an all round solution suitable for almost any seller, and is among the most affordable on the market
Still, when it comes down to it, what’s most important is that your Etsy alternative ticks all of your boxes.