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9 Most Popular Types of Websites You Should Know 

Whether you own a business or run a passion project, having a website is a must.

If you’re looking for inspiration for the website type to experiment with, we can help. We’ve compiled a list of the most popular types of websites, each accompanied by some notable examples.

1. Business

Business sites like Alley, HAUS, and Caravan Restaurant give people an insight into the company’s values and inform potential customers about their products or services.

A business website’s ultimate goal is to influence people’s buying decisions and establish the company’s credibility within the industry.

Unlike eCommerce websites that generate direct revenue, business websites contribute to the long-term growth of the business instead.

In representing your company online, a business website must reflect your brand. Adding your brand logo along with a matching color palette for web design is a good start.

You want visitors to recognize and memorize your brand the moment they enter the website.

Feature-wise, the website should be able to answer customers’ inquiries about the business, including but not limited to its operations and products.

The key features you ought to include are product descriptions, pricing plans, testimonials, and contact details. Think carefully about what else customers might want to know.

2. eCommerce

amazon website to show an example of an eCommerce site

eCommerce sites’ primary function is to allow online transactions for customers to buy your products and services.

Having similar business models to brick-and-mortar stores, this type of website allows people to conduct the entire purchase process online.

With researchers predicting an increase in global eCommerce sales this year, eCommerce remains a promising way to establish a business.

For best performance, eCommerce websites must have features capable of supporting online transactions.

Several key features include:

  • User-friendly web navigation
  • Adequate filter and search functions
  • A well-functioning checkout system.

To further boost sales, you may also consider adding call-to-action buttons and email marketing integration to the site.

Design-wise, an eCommerce site should look appealing and encourage visitors to make a purchase on the platform. For that, it needs a compelling, responsive web design.

This type of website is great for entrepreneurs who want to expand their market or reduce production and operating costs.

From selling physical goods and digital products to promoting online services, an eCommerce site can take your business to a whole new level.

3. Personal blog

Seth Godin's personal blog

Personal blogs are places for sharing individual opinions and news online.

It’s ideal for publishing personal experiences and hobby-related content, as well as communicating with other users who have similar interests.

Blogs like WishWishWish, for example, gain a massive following by sharing the owner’s everyday life and fashion tips.

Meanwhile, professionals like Seth Godin write blogs to build a personal brand and online credibility.

Many bloggers even use this type of website to sell promotional products and branded merchandise.

In short, a personal website can be anything and everything you want.

Blogs generally have a structure consisting of a header, the main content area, a sidebar, and a footer.

The more quality content you publish, the higher your chance of climbing the organic search results will be. You could even use it to generate a stream of income.

4. News media

news media website showing an example of cnn's sports page

News and media websites focus on delivering up-to-date information about the latest world events to the public. They use both textual and visual content.

Websites like The Guardian, BBC, and CNN are giants in this niche.

In the past decade, many traditional news organizations went online due to financial and audience pressures.

If you’re thinking about starting a news company, consider opting for the same decision.

With a news and media website, you get to publish as many articles as you want without being hindered by the high production and distribution costs.

Plus, it allows you to reach readers across the world.

  • Unlike other types of websites, news sites generally use a multi-column web layout for their landing page.
  • The posts’ meta descriptions are displayed upfront with relevant visual media as the cover shot to encourage clicks.
  • Besides producing high-quality content, a news website must offer a great reading experience.

Your site must incorporate clean fonts with proportional sizes and an easy-on-the-eyes color palette.

5. Online portfolio

Personal online profile website of Gary Vaynerchuk

Portfolio websites showcase the skills and previous projects of professionals who monetize their skills and are on the hunt for employment.

For freelancers and independent contractors, a portfolio website can serve as a visual CV to attract prospective clients and employers.

Professionals like Stefanie Brueckler and Gary Vaynerchuk use their sites as a platform for improving personal brand reputation and credibility.

When creating a portfolio website, it’s best to include testimonials from former clients and employers to show your skills and expertise.

6. Educational

educational website, Udemy, login page

Education or eLearning websites serve as the portal for online courses. They aim to enhance people’s learning experiences — both inside and outside the classroom.

Udemy and Coursera are two of the market leading eLearning websites. It helps that their target audience isn’t limited to students.

For educators or professionals who want to share their knowledge with other people, having an education website is an effective and relatively cheap way to do so.

The courses can take various forms like videos, podcasts, and interactive games. You may even launch online certification programs and monetize them for income.

If you focus on more than one subject, it’s best to divide the courses into categories for better accessibility. Adding a search feature can also help users looking to improve specific skills.

From a design point of view, the website should be easy to navigate and be easy to read. The goal is to provide a place conducive to learning.

7. Web portal

Harvard key login website for web portals

The key features of a web portal depend on the organization that runs it.

Regardless of its purpose, the site must feature user-friendly design, and accommodate information distribution as well as internal communication.

For companies and organizations, a web portal is useful for distributing work-related information among employees in the most efficient way.

Meanwhile, universities like Harvard and Stanford use web portals to facilitate communication between students and teaching staff, and provide easy access to academic information.

8. Entertainment

example of an entertainment website that shows current stories

True to its name, this type of site produces content for entertainment purposes. The subjects may revolve around celebrity news, movies, or funny images — anything that people find entertaining.

E! Online and Netflix are some of the most popular websites in this style, and provide visitors with endless entertainment and generate profit from it.

If you have plenty of ideas for how to amuse people, consider creating an entertainment site to channel your inner entertainer. The sky is your limit.

9. Online forum

Login page for biz warriors that helps you with online forums

Online forums are used to connect users with similar interests via discussion boards. People from around the world can easily jump into an open discussion and share their thoughts.

The topics of conversation are generally divided into categories. Forums then archive the messages under their respective threads.

If you want to connect users with similar interests, then this type of website is for you. You can take inspiration from popular online forums like BizWarriors, Reddit, and Quora.

In forums, people can have a conversation without being hindered by the technicalities behind it.

How to build a website

Starting a website doesn’t require lots of skill nowadays. It takes just a few minutes to get one up and running.

With Zyro, you can set up a website for free, and experiment to your heart’s content.

Here’s how you can do it for free using Zyro:

  1. Join Zyro, then navigate to the Templates section.
  2. Pick a web template that aligns with the type of website you want to create, select Start Building.
  3. Make adjustments to the existing elements by clicking on them. To add additional blocks, access the Add elements menu, then drag and drop the one you need to the website template.
  4. Click Preview to see the final result, then click Publish site to launch it.
example of how Zyro lets you easily edit your template

All of our website templates are not only beautifully designed, but also fully responsive and SEO-optimized. Using them will give you a better chance of climbing search rankings.

Zyro’s web building service comes in three plansFree, Basic, and Unleashed:

  • All Zyro plans come with the essential features you need to build high-quality websites — an SSL certificate, access to Zyro AI-tools, and web hosting.
  • Opting for the Basic plan will unlock premium features like Google Analytics and Facebook pixel integration, and Messenger Live Chat.
  • For unlimited bandwidth and storage, you can go with the Unleashed plan instead.

Why do you need a website?

Still not convinced? Here are the five most significant reasons why you should have a website.

More exposure

With 4.54 billion people accessing the internet, there’s a good chance that new users discover your site each day — particularly if you manage to climb the search rankings.

Not only does exposure expand your reachability, but it may also increase your brand awareness in the most cost-effective way

Easy access

A website allows 24/7 access to your content. People can quickly obtain the information they need from you anytime they want.

Not just that, but they’re also able to do it without having to meet you in person.

All users have the same ability to access the site and its information regardless of their location.

Builds your image and credibility

Having a website is an effective and affordable way to establish an online presence and authority in your niche industry.

It’s easier to leave a positive impression on others — further benefiting your branding.

Lets you stay on top of trends

Managing a website requires you to produce fresh content and up-to-date information. To do so, you must stay on top of the industry’s latest innovations and the market’s demands.

This can not only directly benefit the growth of your site, but also keep you on your toes regarding changes that may affect your brand.

By knowing the challenges ahead, you get to better prepare yourself for success.

Types of website recap

Having a website is only useful if it aligns with your goals. To avoid choosing the wrong type, here’s a quick review of the nine most popular types of websites on the internet:

  1. Business — provides insights into a company to influence people’s buying decisions.
  2. eCommerce — facilitates online transactions.
  3. Personal blog — shares your opinions and experiences with other users.
  4. News media — informs people of the latest events and how they affect the public.
  5. Online portfolio — showcases your past work as a testament to their expertise.
  6. eLearning — improves users’ learning experience inside and outside the classroom.
  7. Web portal — allows internal communication within a closed circle.
  8. Entertainment — entertains visitors with enjoyable content.
  9. Online forum — provides space for meaningful discussions among users globally.

For an easy and cost-effective web development solution, Zyro Website Builder is worth considering.

Give it a try and upgrade to a paid plan when you need more resources and tools to scale the site.

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