When it comes to website design, the options are practically limitless and inspiration is everywhere.
It sure feels overwhelming, especially if you’re not a graphic design professional.
With that in mind, here is a little website design inspiration to help you overcome designer’s block and create a truly stunning website.
Take these 13 must-know website design ideas and concepts and run with them, especially if you haven’t updated your website in a year (or two, we know you’re busy).
Give your traffic and conversion rates a lofty boost.
1. Utilize negative space
Negative space (or whitespace) refers to the areas in-between design elements. Increasing the amount of negative space gives a page a spacious, uncluttered aesthetic.
Note that negative space does not need to be white. It just needs to match the background color.
Studies show that an increased amount of negative space on a page also increases user comprehension. Far from being a waste of pixels, using a large amount of negative space can actually highlight essential aspects of your web design by drawing the eye to a call-to-action such as an email address sign-up.
2. Use web standards
Web standards are sets of formal rules that regulate how we should design websites.
These regulations are developed by the World Wide Web Consortium to ensure that all websites are accessible to everyone, regardless of the device they use.
By sticking to these standards, you can save a lot of time in your design process and ensure your website will be compatible with current and future web browser versions.
If you’re not sure how to abide by these rules, Zyro has got you covered.
Our site builder will deliver a standard-compliant design without the need for coding experience. You can rest assured that your site will look great to all of your visitors.
3. Apply mobile-first design
Using the mobile-first approach in web design prioritizes the mobile version of a website, instead of just considering its desktop counterpart.
Mobile pages throw up more restraints, which is actually good for ensuring minimalism in your design process. Since you have to deal with less screen real estate, you are pushed to only include the most important website elements.
These components usually work on the desktop version as well, with little to no additional adjustments.
Even if designing for mobile is challenging initially, your work from then on will be much simpler. Sounds convenient, doesn’t it?
As mobile users outnumber desktop users, the demand for high-quality mobile web content is also increasing.
By going mobile-first, you’re actually giving the best experience for the majority of your potential customers.
With Zyro, you can implement this approach with only a few clicks. Using the page editor allows you to work on a desktop, tablet, or mobile phone versions of your website on the fly.
It is important to note that if you decide to start with mobile, the design is guaranteed to be responsive across all devices.
4. Design around your content
Content is the heart of your website, and it’s the main reason your visitors will keep coming back.
With this in mind, all elements on your site should emphasize and highlight the content, not overshadow it.
Start by deciding which content you want to display.
Do you want to create a blog? Perhaps a photography portfolio? Or do you want to create a landing page for your business?
Let’s say you want to showcase the main features of your product. You can use the cards design pattern and appropriate icons to catch your visitor’s attention and highlight those points.
5. Carry out A/B testing
A/B testing (also known as split testing) compares two versions of your page.
Testing aims to determine which design has the greater appeal, features improved user engagement, and a lower bounce rate.
A/B testing will provide you with data-driven results you can use to improve your web design. You’ll no longer have to guess what people might like to see on your page.
We suggest that you perform A/B testing when you expect more than 1,000 visitors per week. Traffic lower than this is likely to give you statistically insignificant or dubious data.
Also, keep in mind that an ideal test should take about two weeks to complete. This way, you will have more feedback on your tested pages, which gives you more valid results.
6. Try a minimalistic approach
Minimalism is one of the best web design ideas that you can follow right now. More to the point, it is one of the biggest trends of the 21st century, from interior design to graphic design, and across the world of style, more and more people are finding inspiration in the idea that less is more.
In terms of website design, minimalism encourages you to generate your website design ideas from the core messaging of your brand or product. It then asks designers to build a website that communicates those concepts with simplicity and functionality to ensure maximal engagement.
You can actually highlight important content and call-to-action buttons with a minimalistic interface – perhaps this is the email address signup and nothing more. Your visitors will have a more compelling user experience since there are no significant distractions.
A minimalistic website is usually responsive and quick to load. By having a minimalist design, you’ll have a clean and modern site appealing to both your visitors and search engines.
7. Make a one-page website
A straightforward approach to great looking web design is to create a one-page website.
One-page websites have become more popular recently, as it makes web designers’ jobs much easier while maintaining visual impact.
One-page websites push you to be more creative and efficient with the given space. Presented with the challenge of placing all the essential details in the same scrollable location, a designer will work creatively to accomplish something different.
To illustrate, take a look at Zyro’s Bed and Breakfast template.
All details about the lodging, from amenities to customer reviews, are presented in one place. This way, visitors don’t have to jump between pages to find the information they need.
8. Try oversize fonts
In 2021, web design seems to be favoring oversized, striking elements as a source of inspiration.
While this might seem at odds with other trends such as minimalism – clear and obvious communication of one crucial element on an otherwise uncluttered page could be very effective.
Not only are such aspects visually impressive, but they also waste no time in letting the user know exactly what your website is about.
Take care when employing this tactic in your web design plans as having too many bold elements on a page can quickly become overwhelming.
9. Make it playful
Illustrations, animations, striking color palettes, and creative infographics are making serious waves in modern web design.
Fun and friendly websites work well when a business is trying to draw the user into a more interactive online experience.
Take inspiration from Domino’s Pizza – the popular fast-food restaurant features a virtual “pizza-tracker” for online take-out orders. It keeps customers engaged while waiting for the product and makes customers less likely to complain about an order because they can track the progress in real-time.
This idea is very common on websites where a business wants to come across as communicative, open, and accessible.
10. Employ visual inspiration
More and more websites are employing videos, full-screen images, and 3-D digital artworks on their homepages.
As websites are getting faster, and coding possibilities are expanding exponentially, there is an opportunity to do more with your website than ever before.
Using complex 3-D renders, or flooding your page with video that loads instantly, is a sure-fire way to get someone’s attention. After all, it is going to be hard to argue with the pedigree of your brand when your website can do things that others simply cannot.
Websites of this kind often take inspiration from the world of digital art and are a standard feature of art gallery and exhibition websites.
11. Keep it moving
While this is nothing new – video and animation have been a staple of effective web design for years now – it is definitely worth repeating.
Motion of any kind will always catch the eye of a user. If your website can employ moving elements correctly, you can essentially control how visitors to your website understand the page.
Moving elements are so common in all areas of web design for precisely this reason. While it would be hard to give one specific source of inspiration – consider the prevalence of micro-animations such as those we see when a video is buffering, or an element is loading.
These small movements can provide instant feedback to a user as they interact with your website. As with all elements of this kind, use it strategically as the line between inspiration and frustration can be perilously thin if everything is moving all at once.
12. Fancy forms
No one would deny that forms are among the more tedious and utilitarian design elements on a website. But, that doesn’t diminish the importance of getting a user’s email on file.
Whatever your product, the chances are that you will need someone’s email to fulfill the service or promote your own. Just because forms are essential doesn’t mean that they have to be purely pragmatic. Simple design ideas such as expanding the form to full-screen can make it more appealing to interact with and improve UX.
13. Check the competition
Pinterest is a convenient place to find inspiration. It is essentially an endless collection of mood boards, a tool used in web design, graphic design, interior design, and many other niches to collate sources of inspiration.
Awwwards is well worth checking out. It features collections of website designs where you can find ideas from the best mobile sites, best developers, and best graphic design. Awwwards groups website designs based on their niche. It is an incredibly easy-to-use source of web design inspiration.
Behance is a website where designers showcase their portfolios in photography, graphic design, and web design. It is a great place to find web design inspiration. Behance lets you connect with your favorite web designers. So, if you do find inspiration and want to hire someone to help you with your website design, this is a great place to begin.
Finally, Dribbble is also perfect for discovering website design ideas. It showcases beautiful templates that are a constant source of web design inspiration. You can filter your search to find the most suitable design examples. There is a Made With filter which groups the search results based on the web design tools used, such as Adobe XD, Figma, Sketch, or Unsplash.
What are the elements of good website design?
The best website design will deliver a positive impact for your brand, with a website that is both pleasing to the eye and is user friendly.
High-quality designs for website and mobile will help your brand to gain customer trust as it is a sign of professionalism. In this day and age, having a low standard design for website or mobile platforms will actively damage your brand – it would be better to operate through social media than through a low-quality website.
Websites’ design is about so much more than looks. It must consider functionality, target audience, space for blog posts, user interface, color palette, marketing tools, and so much more.
That’s why developing a good web design is not as easy as it sounds. There are many elements you need to consider when approaching the project:
- Website purpose
Your website design and brand mission must align. Take design inspiration from your core brand values. Allow the design to tell your story to clients from the first moment.
Simplicity is a big one in terms of website design inspiration in 2021. More and more designers agree that the best website design is clean, clear, and won’t overwhelm your client
- Content placement
Users tend to scan websites in an “F-shape.” Your design should take account of this and other ideas of visual hierarchy to improve readability and place the best website content in the places it is most likely to be noticed.
It doesn’t matter how many beautiful website design ideas your brand is considering if the website is hard to use. Always ensure that your website design offers simple, seamless navigation for clients.
- Device compatibility
Your website design must be responsive on mobile devices. Mobile devices account for over half of all traffic in 2021. It could be a good idea to find web design inspiration on mobile-first platforms.
- Analyze the search log
Search log analysis helps designers empathize with clients. Log data shows visitors struggling to find what they need. It is vital information in improving website design as it represents frequently encountered problems.