Since your options are almost limitless, it’s totally understandable if you don’t know how you should design your website.
That’s why we’ve compiled some of the best website design ideas aimed at helping you overcome your designer’s block and create a great website.
Table of Contents
What makes good website design?
A well-designed website should deliver a positive impact for your brand, with a website that is both pleasing to the eye and is user friendly.
A high-quality website helps you gain trust from customers by helping your brand appear more professional. Well executed design will also improve customer engagement, and lower your bounce rate.
Developing a good web design is not as easy as it sounds. There are many elements you need to consider when approaching the project:
- Website purpose — your design and brand mission must align
- Simplicity — create a clean design that won’t overwhelm your customers
- Content placement — pay attention to visual hierarchy to improve readability
- Navigation — offer simple, seamless navigation for users
- Device compatibility — responsive website design is crucial for mobile devices
6 Trending website design ideas
Let’s cover six must follow website design ideas and concepts you should know.
Tip 1. Make a one-page website
An easy approach to great looking web design is to create a one-page website.
This has become more popular recently, as it makes web designers’ jobs much easier while maintaining visual impact.
One-page websites push you to be more creative and efficient with the space that you’re given. You’re presented with the challenge of placing all the important details in the same scrollable location.
To illustrate, take a look at Zyro’s Bed and Breakfast template.
All details about the lodging, from amenities to customer reviews, are presented in one place. This way, visitors don’t have to jump between pages to find the information they need.
Tip 2. Use web standards
Web standards are sets of formal rules that regulate how we should design websites.
These regulations are developed by the World Wide Web Consortium to ensure that all websites are accessible to everyone, regardless of the device they use.
By sticking to these standards, you can save a lot of time in your design process, and ensure your website will be compatible with current and future web browser versions.
If you’re not sure how to abide by these rules, Zyro has got you covered.
Our site builder will deliver a standard-compliant design without the need for coding experience. You can rest assured that your site will look great to all of your visitors.
Tip 3. Apply mobile-first design
Using the mobile-first approach in web design prioritizes the mobile version of a website, instead of just considering its desktop counterpart.
Mobile pages throw up more restraints, which is actually good for ensuring minimalism in your design process. Since you have to deal with less screen real estate, you are pushed to only include the most important website elements.
These components usually work on the desktop version as well, with little to no additional adjustments.
Even if designing for mobile is challenging in the beginning, your work from then on will be much simpler. Sounds convenient, doesn’t it?
As mobile users outnumber desktop users, the demand for high-quality mobile web content is also increasing.
This means by going mobile-first, you’re actually giving the best experience for the majority of your potential customers.
With Zyro, you can implement this approach with only a few clicks. Using the page editor allows you to work on a desktop, tablet, or mobile phone versions of your website on the fly.
What’s important to note, if you should decide to start with mobile, the design is guaranteed to be responsive across all devices.
Tip 4. Design around your content
Content is the heart of your website, and it’s the main reason why your visitors will keep coming back.
With this in mind, all elements on your site should emphasize and highlight the content, not overshadow it.
Start by deciding which content you want to display.
Do you want to create a blog? Perhaps a photography portfolio? Or do you want to create a landing page for your business?
Let’s say you want to showcase the main features of your product. To highlight those points, you can use the cards design pattern and appropriate icons to catch your visitor’s attention.
Tip 5. Carry out A/B testing
A/B testing (also known as split testing) is a process of comparing two versions of your page.
The goal of this test is to find out which design has the greater appeal, features improved user engagement, and a lower bounce rate.
A/B testing will provide you with data driven results you can use to improve your web design. You’ll no longer have to guess what people might like to see on your page.
We suggest that you perform A/B testing when you expect more than 1,000 visitors per week. This is a minimum number to give you statistically significant data.
Also, keep in mind that an ideal test should take about two weeks to complete. This way, you will have more feedback on your tested pages, which gives you more valid results.
Tip 6. Try a minimalistic approach
Minimalism is one of the best web design ideas that you can follow right now. It encourages you to build a website that focuses on simplicity and functionality.
By having a minimalistic interface, you highlight important content and call-to-action buttons. Your visitors will have a better user experience since there are no significant distractions.
A minimalistic website is usually responsive and quick to load. By having a minimalist design, you’ll have a clean and modern site that’s appealing to both your visitors and search engines.
4 Websites with inspirational design ideas
Whether you are a beginner or a professional, getting inspired by other website designs can jumpstart your web development project.
Pinterest is known as a convenient place to find inspiration for home designs, craft projects, and unique food recipes.
However, you might have overlooked that this website can also be used to find eye-pleasing website designs.
Simply enter “web design” in the search bar, and you’ll be presented with thousands of inspiring styles and designs worth checking out.
Feel free to search for other keywords in order to narrow down your research.
Pinterest allows you to collect your inspiration and collate it into your boards. Organize your findings into categories so you can easily locate them for future reference.
If you are looking for design ideas from award-winning websites, Awwwards is well worth checking out.
It features collections of website designs where you can find the best mobile sites, best developers and so on.
Awwwards offers a neat categorization system as well. It groups website designs based on their niche, colors, tags, countries, and even the type of technology they use.
To top it all off, you can read user reviews about a website’s design, usability, creativity, and content.
Behance is a website where designers showcase their portfolios in art, photography, and web design.
If you like a design from a particular developer, just open their profile and see what else they have to offer.
Behance lets you connect with your favorite web designers. So, if you want to hire someone to help you with your website design, this is a great place to begin.
Another excellent resource for discovering web design ideas is Dribbble.
Besides typography, animation and product design, it showcases beautiful website mockups from independent designers.
Dribble allows you to filter your search based on tags and colors, to find the most suitable style.
There is a Made With filter which groups the search results based on the design tools used, such as Adobe XD, Figma, Sketch, or Unsplash.
A well-designed website is every webmaster’s dream and a user’s expectation. However, it can be quite challenging due to the number of elements you need to consider.
We introduced you to some of the most practical web design ideas and provided you with tips that you can implement for your own projects.