Landing page templates

FAQs about landing page templates

What is a landing page template?
Landing page templates are ready-made websites that include everything you would need from a landing page. A good landing page template has an attractive design and entices prospective clients to take a desired action (sign up for something, make a purchase, or book a meeting). Like any modern template, the best landing page templates are made by top professionals, meaning that each Zyro template features essential elements that you need for the ideal landing page.Usually, a landing page is the first page of your website a user lands on after clicking on a link in a social media post, a blog, or an online ad. The best landing page template, designed specifically to increase the overall conversion rates for, say, pre-orders of a new product or newsletter sign-ups, has a simple layout. The fewer options are presented to the user, the more likely it is for the user to take the desired action on a well-designed landing page.
When should I use landing pages?
The goal of a landing page is often lead generation, or to increase conversions for a particular goal. Some small businesses use multiple landing pages for various different purposes, from generating leads to collecting pre-orders, booking sales calls, and highlighting upcoming events. It's not uncommon for an online store, for instance, to use a coming soon page to create excitement for a new storefront.A beautiful landing page is a perfect solution for creating hype around a new product launch and collecting pre-orders from more customers at once. On the other hand, an app landing page is an ideal solution for a mobile application that needs its own dedicated space for showcasing all the additional features available in the latest version of the software.The perfect landing page template is easily editable with awesome icons and customer testimonials, making it irresistible to new users. You also want your landing page template to be fully responsive, so it looks good on all screen sizes.
Can I add more pages to a landing page template?
Absolutely – as Zyro is a drag-and-drop builder, you'll be able to add, edit, and delete pages at any point. You can start with a landing page template, and slowly add more pages to accommodate the growth of your site. Or, you can recreate your success and duplicate your responsive site for another project, and customize everything from the newsletter subscription form to available social media accounts and booking forms for online classes, if you want.
What is the difference between a microsite and a landing page?
Landing pages are self-contained websites with the sole purpose of getting potential customers to answer the call to action communicated on the page.A microsite, on the other hand, is a content website that's branded and that lives outside its mother company's home page or main brand domain. Compared to a blog, a microsite has its own, dedicated URL address that, in most cases, doesn't include the name of the mother company that sponsors and sometimes manages the website.Landing pages can sometimes be categorized as microsites, especially if they have their very own domain name. But more often than not, landing pages are used for a specific purpose (to generate leads), versus a microsite that might have multiple purposes from search engine optimization to brand awareness, and beyond.
What makes landing pages effective?
That depends on your goals. Some of the landing page best practices include:• Using a fully-responsive website template. Since half the people surf the internet on a mobile device, you absolutely want to have a fully responsive landing page.• Using page templates that are fully customizable. You should be able to easily customize your template, without having to dedicate a lot of time and effort to learn web and software development. Ideally, choose a template made for a dedicated website builder, not an HTML template, unless you know what you're doing of course.• Ensuring the template offers support for modern browsers. You want your website, and by extension, your visitors to be protected when they land on your page.
Are templates free to use?
All of Zyro's website templates are free to use and made by real professional web designers, too. This means that you'll get the quality and additional features your business deserves, and can create a landing page that wows visitors every time. Each Zyro template includes access to a free stock image library, dedicated media library, and various page elements and website integrations to help you succeed online.